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E-book Video Series

Integrated marketing campaigns are a complete alignmet of marketing, communications and sales with your business goals in order to drive long term enterprise value. The New Integrated Marketing: Video Series, brought to you by BMA Chicago, will share examples and insight for creating a successful integrated marketing campaign in our always-on digital world.

Episode 1: What's an Integrated Campaign? 
Andy Bosman, Principal, National Marketing and Sales Leader at McGladrey

Episode 2: What are the components of a successful campaign plan?
Andrew Miller, Vice President, Corporate Marketing & Communications at Aon plc

Episode 3: What are the most effective tactics in B2B digital and social marketing?
Jennifer Mesenbrink, Senior Manager, Digital and Social Content Strategy at Motorola Solutions

Episode 4: What is content marketing used in B2B marketing? 
George Stenitzer, Founder, Crystal Clear Communications and Former Vice President - Communications at Tellabs 

Episode 5: What are the key components of effective B2B demand generation campaigns?
Nikos Karavitis, Demand Generation Marketing at Motorola Solution

Here is what's to come: 

Episode 6: What does a successful campaign look like?
Kathi Wright, Vice President, Marketing & Communications at Wells Fargo Capital Finance