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Categories

We heard you, gathered a team of creative agency and corporate marketers to pow wow and now we are proud to present the categories for the 2014 Tower Awards competition.

Agency Promotion Material   
• Advertising, Print or Online
• Multi-Touch Program
• Sales Literature
• Social Media
• The Client Didn’t Buy It
• Video 
• Web Site

Away-from-Home Advertising
• Airport Diorama, Single or Campaign
• Traditional Outdoor, Single or Campaign
• Transit (Bus/Train), Single or Campaign

Broadcast Advertising
• Broadcast or Cable Television Advertising, Campaign
• Broadcast or Cable Television Advertising, Single Spot
• Broadcast or Satellite Radio, Campaign
• Broadcast or Satellite Radio, Single Spot

Corporate Brand/Identity
• Annual Reports
• Brand Standards/Guidelines
• Communications Campaign, Environmental/Energy/Sustainability/Corporate Social Responsibility Focus
• Corporate Branding Campaign, U.S. or Global
• Corporate Communications Campaign, U.S. or Global
• Corporate Community Relations, Public Service/Non-Profit Communications Program
• Corporate Identity Program
• Corporate Logo
• Corporate Social Responsibility Reports, Corporate Sustainability Reports
• Corporate Tagline
• Naming – Product or Company
• Product Logo

Custom Publishing
• eZine using digital replication technology
• Magazine or Booklet

Demand Generation
• Affinity Marketing Program
• Multi-Channel Lead Generation Program - Industry Sector: Basic Materials
• Multi-Channel Lead Generation Program - Industry Sector: Conglomerates
• Multi-Channel Lead Generation Program - Industry Sector: Consumer Games
• Multi-Channel Lead Generation Program - Industry Sector: Financials
• Multi-Channel Lead Generation Program - Industry Sector: Healthcare
• Multi-Channel Lead Generation Program - Industry Sector: Industrial Goods
• Multi-Channel Lead Generation Program - Industry Sector: Services
• Multi-Channel Lead Generation Program - Industry Sector: Technology
• Multi-Channel Lead Generation Program - Industry Sector: Utilities

Digital Advertising
• Banner, Non-Standard Ad Units 
• Expandable Banner
• Location-Based Advertising
• Non-Video Banner 
• Pre, Post or In-Stream Video, Campaign
• Pre, Post or In-Stream Video, Single
• Video Banner, Campaign
• Video Banner, Single

Direct Response Marketing, Offline
• Direct Mail Piece, Flat - variable data/personalized - campaign
• Direct Mail Piece, Flat - variable data/personalized - single
• Direct Mail Piece, Dimensional - variable data/personalized - campaign
• Direct Mail Piece, Dimensional - variable data/personalized - single

Face-to-Face Marketing
• Guerilla Event
• Integrated Trade Show Marketing Program, Over $100,000
• Integrated Trade Show Marketing Program, Under $100,000
• Live Trade Show Presentation or Demo
• Proprietary Company Event, Series
• Proprietary Company Event, Single
• Trade Show Exhibit, Between 500 - 2,500 Sq. Ft
• Trade Show Exhibit, Over 2,500 Sq. Ft
• Trade Show Exhibit, Under 500 Sq. Ft
• Virtual Trade Show, Dealer, Partner or Customer Event

Integrated Marketing Communications Programs
• Integrated Communications Program under $100,000 
• Integrated Communications Program from $100,000 to $250,000
• Integrated Communications Program from $250,000 to $1 million
• Integrated Communications Program from $1 million to $5 million

Internal Branding and Communications
• Employee Newsletter 
• Employee Video, Single or Periodic
• Employer Branding Program, Over 500 Employees
• Employer Branding Program, Under 500 Employees
• Online Employee Portal (Intranet)

Marketing Activation
• Brand Relaunch
• Existing Customer Retention and Growth
• Internal Marketing Excellence Program
• New Company/Division Launch
• New Customer Acquisition
• New Product Launch
• Voice of the Customer Program

Marketing, Brand and Communications Strategy
• Customer Insights Strategy
• Direct Response & Offer Strategy
• eBusiness Strategy
• Global Brand Strategy
• Integrated Marketing Communications Strategy
• Sales Enablement & Alignment Strategy
• Thought Leaders Marketing Strategy

Miscellaneous
• Calendars
• Large Banners, Interior or Outdoor
• Original Illustration
• Original Photography
• Posters

Mobile Advertising
• Mobile Advertising, Campaign
• Mobile Advertising, Single
• Mobile/Smart Phone/Tablet App

Other Digital Marketing Tools
• Electronic White Papers
• Newsletter – Print or Electronic
• Podcast or Webinar
• Presentations

Print Advertising
• Full Page, Campaign (two or more)
• Full Page, Single
• Half-Page or Under, Single or Campaign

Promotional & Incentive Marketing
• Channel Partner Program
• End User/Customer/Prospect Program
• Sales Force Program

Public Relations
• Financial Analyst PR Program
• Industry Analyst PR Program
• Physical or Online Media Kit
• Product PR Program
• Service PR Program

Sales Enablement Tools
• Capabilities Booklet or Brochure, Over 4 Pages
• Capabilities Booklet or Brochure, Under 4 Pages
• Channel Partner Engagement Program
• Product or Service Demo (online, video or presentation software)
• Product, Equipment or Parts Catalog
• Technical Sheet or Bulletin, Single or Series

Search Marketing
• SEM Program Over $250,000 Annually
• SEM Program Under $250,000 Annually
• SEO Program - Over 50 Keywords
• SEO Program - Under 50 Keywords

Social Media
• Corporate Blog
• Facebook Program
• Integrated Social Media Listening & Engagement Programs
• LinkedIn Program
• Online Community
• Twitter Program

Video
• Interviews & B-Roll - Long format
• Interviews & B-Roll - Pre-Roll or Spots (60 seconds or less)
• Live-Action Narrative - Long format
• Live-Action Narrative - Pre-Roll or Spots (60 seconds or less)
• Motion Graphics - Long format
• Motion Graphics - Pre-Roll or Spots (60 seconds or less)

Web Presence
• Microsite or Landing Page
• Website Between $100,000 - $250,000 - Adaptive Design
• Website Between $100,000 - $250,000 - CMS
• Website Between $100,000 - $250,000 - HTML5
• Website Between $250,000 - $500,000 - Adaptive Design
• Website Between $250,000 - $500,000 - CMS
• Website Between $250,000 - $500,000 - HTML5
• Website Between $50,000 - $100,000 - Adaptive Design
• Website Between $50,000 - $100,000 - CMS
• Website Between $50,000 - $100,000 - HTML5
• Website Over $500,000 - Adaptive Design
• Website Over $500,000 - HTML5
• Website Over $500,000 – CMS
• Website Under $50,000 - Adaptive Design
• Website Under $50,000 - CMS
• Website Under $50,000 - HTML5