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Registration

Members: $225 per person
Non-members: $285 per person
Group of ten: $1850

REGISTER NOW

Sponsorship

For sponsor information, contact:
Ned Clausen, BMANYC
e: clausenandpartners@msn.com
p: 973-962-6300

or

Barrie Rubinstein, Stein IAS 
e: barrie.rubinstein@steinias.com
p: 646-467-7061

September 17, 2014

The New York Academy of Sciences
250 Greenwich St
New York, NY 10007

Connect to tomorrow at Future Perfect

The breakneck pace of evolutionary and revolutionary change in marketing is not slowing down. Even as marketers get up to speed, the pace quickens further. At “Future Perfect,” get an up-close look at the near-term trends, technologies and generational shifts that will be the difference makers over the next 5 years.

AGENDA

12:00-1:00

Arrival/Lunch

1:00-1:05

Welcome

Bruce Rogers
Chief Strategy Officer, Forbes
President, BMA-NYC

1:05-1:15

Moderator/Kick-Off

1:15-1:50

Session 1: Inflection

“Turning Points in Advertising History, and the One That’s Happening Right Now”
Advertising may be the most disruptive industry in the world. At every major inflection point in technology and culture, advertising has reinvented itself – as it is doing again now. What can we learn from the great turning points in the advertising?

1:50-2:20

Session 2: The Prognosticators

"Top Marketers Top-10 Predictions in 10 Minutes”
Three marketers will each give their top-10 predictions for the next few years, and also be given the chance to challenge each other. 

2:20-2:55

Session 3: Content

“The Escalating War for White Space”
Brand newsrooms. Agencies as publishers. Publishers as agencies. Consumers as media stars. Who wins – and how -- when the whole world is a content producer?

2:55-3:10

BREAK

3:10-3:25

Session 4: The Communicators

The 2014 “Communicator of the Year” 
sponsored by The Wall Street Journal

3:25-4:00

Session 5: The Digitalists

“The Death of Intuition in the Age of Data”
As we march towards a profession driven by data, automation and analytics, Is there still a role for creative intuition? The best marketers are creating cultures where intuition and data play co-exist. 

4:00-4:30

Session 6: The Millennials

Marketing’s Next-Gen is the “Now-Gen”
See findings of a first-ever BMA research study on the generational transition underway as the millennials begin to take charge as marketers – and as decision makers.

Then, three under-thirty marketers share what they expect to see over the course of their careers – and how they believe the very nature of marketing may change.

4:30-5:05

Session 7: The Marketing Cloud

“The Next Marketing Arms Race, and Why You Need to Place Your Bet”
Marketing technology is prompting transformative change for every marketer, agency and media company today. From marketing automation social engagement to customer experience, competitive “marketing cloud” providers are racing to establish the pivotal platforms of the near future.

5:05-5:15

Closing Remarks

5:15-6:15

Networking Reception