request.ancestors = 1,3282,6230,6259,6266
session.lev = 4
session.chaptersite = 1
session.chapterroot = 6230
session.chaptername = BMA Connect2
session.homePageLayout = 0

 

 

Registration

Members: $225 per person
Non-members: $285 per person
Group of ten: $1850

REGISTER NOW

Sponsorship

For sponsor information, contact:
Ned Clausen, BMANYC
e: clausenandpartners@msn.com
p: 973-962-6300

or

Barrie Rubinstein, Stein IAS 
e: barrie.rubinstein@steinias.com
p: 646-467-7061

Sponsors

BMA NYC Communicator of the Year Exclusive Sponsor:

BMA14 Global Conference Sponsors:

September 17, 2014

The New York Academy of Sciences
7 World Trade Center, 40th Floor 
250 Greenwich St
New York, NY 10007

Connect to tomorrow at Future Perfect

The breakneck pace of evolutionary and revolutionary change in marketing is not slowing down. Even as marketers get up to speed, the pace quickens further. At “Future Perfect,” get an up-close look at the near-term trends, technologies and generational shifts that will be the difference makers over the next 5 years.

AGENDA

12:00-1:00

Arrival/Lunch

1:00-1:05

Welcome

Bruce Rogers
Chief Insights Officer, Forbes
President, BMA-NYC

1:05-1:15

Moderator/Kick-Off

Bob Liodice
ANA
President and Chief Executive Officer

1:15-1:35

Session 1: Communicator of the Year

The 2014 “Communicator of the Year” 
sponsored by The Wall Street Journal

Denise Karkos

TD Ameritrade
Chief Marketing Officer

1:35-2:05

Session 2: Inflection

"Real World Knowledge = Virtual World Success"
Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world that we inhabit.

David R. Bell
Wharton
Author, and Xinmei Zhang and Yongge Dai Professor

2:05-2:35

Session 3: The Millennials

Marketing’s Next-Gen is the “Now-Gen”
See findings of a first-ever BMA research study on the generational transition underway as the millennials begin to take charge as marketers – and as decision makers.

Then, three under-thirty marketers share what they expect to see over the course of their careers – and how they believe the very nature of marketing may change.

Jessica Engle
O-I
Senior Manager, Global Brand Communications

Mary Ann Fitzmaurice Reilly
American Express
SVP, Marketing Integration & Customer Insights

Marta Leja
IBT Media/Newsweek
Sales Director

Nicole Paladino
Doremus
Account Executive

Patricia Tuma
Edelman 
Senior Account Executive

2:35-3:10

Session 4: The Prognosticators

"Top Marketers Top-10 Predictions in 10 Minutes”
Three marketers will each give their top-10 predictions for the next few years, and also be given the chance to challenge each other.

Matt Egan

Siegal+Gale
Senior Director, Strategy, Brand Development

Joe Pantigoso
SAP
Senior Director, Global Branding

Kirti Srikant
OppenheimerFunds
Director of Brand Marketing & Advertising

3:10-3:25

BREAK

3:25-4:05

Session 5: The Digitalists

“The Death of Intuition in the Age of Data”
As we march towards a profession driven by data, automation and analytics, Is there still a role for creative intuition? The best marketers are creating cultures where intuition and data play co-exist. 

Amy Carvajal
Publicis Kaplan Thaler
SVP, Creative Director

Nick Law
R/GA
Global Chief Creative Officer
Matt MacDonald

BBDO
EVP, Executive Creative Director

4:05-4:35

Session 6: Content

“The Escalating War for White Space”
Brand newsrooms. Agencies as publishers. Publishers as agencies. Consumers as media stars. Who wins – and how -- when the whole world is a content producer?

Desmonique Bonet, Ph.D.
Google Inc.
Head of Industry, B2B

Katrina Craigwell
GE
Head of Global Digital Programming

Tyler Gray
Edelman
SVP, Editorial Director NY
David Ives
NewsCred
Chief Revenue Officer

4:35-5:10

Session 7: The Marketing Cloud

“The Next Marketing Arms Race, and Why You Need to Place Your Bet”
Marketing technology is prompting transformative change for every marketer, agency and media company today. From marketing automation social engagement to customer experience, competitive “marketing cloud” providers are racing to establish the pivotal platforms of the near future.

Peter Isaacson
Demandbase
CMO

Carter Kersh
Juniper Networks
Sr Director, Americas Field and Partner Marketing

Elliot Smith
Oracle Marketing Cloud
Director, Alliances & Channels

Tom Stein
Stein IAS
CEO, Americas

5:10-5:15

Closing Remarks

5:15-6:15

Networking Reception