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EARLY REGISTRATION DISCOUNT if registered by Monday, Oct. 6

Members: $45
Non-Members: $65

Registration investment AFTER Oct. 6

Members: $55
Non-Members: $75

Cancellations must be made by Monday, Oct. 6, to receive a refund.


October 8, 2014
(5 - 7:30 pm)

The University Club of Milwaukee
924 East Wells Street 
Milwaukee, WI 53202

Corporate Storytelling as a Competitive Differentiator: How Johnson Controls Empowered its Global Leadership to Bring the Company’s Story to Life

For nearly 130 years employees at Johnson Controls, a Fortune 75 multi-industrial B2B company with 170,000 employees in over 150 countries, shared many versions of the company’s story. Different stories were told based on where in the world employees worked, their roles, who they knew, and what language they spoke. In some cases, this created market confusion, operational inefficiencies and diluted brand equity the organization had strived so hard to build.

Today, with a unified approach, Johnson Controls is one company with one story.

Join us on Wednesday, Oct. 8, when Kim Metcalf-Kupres, vice president and chief marketing officer of Johnson Controls, will share the journey the company took to authentically align five distinct business units, and the global leadership, around a single version of the company’s story.

During the keynote, Kim will share the role storytelling plays in training leaders to be effective communicators, and the impact it has on creative ideas as:

  • A way to align leaders and employees around a common story arc
  • A filter for how approaching communications, branding and strategic planning
  • A way to help an organization simplify its story and differentiate in the market
  • A way to connect and integrate core elements (e.g. mission and values)

She’ll also share what storytelling is not.





Chapter Business


Keynote Presentation