request.ancestors = 1,3282,6230,6259,6270
session.lev = 4
session.chaptersite = 1
session.chapterroot = 6230
session.chaptername = BMA Connect2
session.homePageLayout = 0

 

 

 

Registration

REGISTER NOW

Sponsors

VIEW ALL SPONSORS

October 28, 2014

The Gallery, 61 East 14th Street
Kansas City, MO 64105

Connect Through Content: How to Navigate Your Company’s Content Journey

 

AGENDA

11:30 am

Registration Opens

12:15 pm

Opening remarks, Sponsor recognition, Housekeeping

12:30

Lunch & Keynote

Experiences: Welcome to the 7th Era of Marketing

Robert Rose
Chief Strategist,
The Content Marketing Institute

1:30

Session 1

Content—A Critical Component of Caterpillar's Global Social Media Strategy

Kevin Espinosa
Digital Marketing Manager,
Global Marketing and Communications
Caterpillar

2:15

Session 2

5 Technology Trends Disrupting Consumer Behavior

Kyle Lacy
Director, Global Content Marketing & Research, Salesforce ExactTarget Marketing Cloud

3:00-3:15

Networking Break

3:15

Session 3

Content Marketing: The Journey of a Global Enterprise

Tim Thorpe
Director of Digital Content,
Global Marketing and Communications
Black and Veatch

4:00

Session 4

The Key to Content Marketing Success—Focus on Customer Experience

Shelly Kramer
CEO,
V3 Integrated Communications

4:45-5:00

Networking Break

5:00-7:00

Networking & Happy Hour

KILL DEVIL CLUB

31 East 14th Street
Kansas City, Mo 64105
(Right across the hall)