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Digital Marketing Strategy Certification Program through Loyola University

"This program delivered more than promised. One week with Chicago's leading marketers, the opportunity to talk and network with them, and the value of the content, are amazing."   
- Associate Director of International Marketing, Joint Commission, October 2013

 

Upcoming Sessions - All sessions are held on five consecutive days.

2014: 
October 13-17 ($2868.75 BMA members, $3,375 non-members) - BMA members receive a 15% discount* 

2015:
April 13-17 ($2868.75 BMA members, $3,375 non-members) - BMA members receive a 15% discount*

*Click here to register.  You will be guided to Loyola's website for registration.  The discount will appear after you select BMA Member under the "Affiliaton with Loyola" drop down field. 

Class Times: Monday - Friday, 9:00 am - 4:30 pm

Program Fee: The fee listed above includes tuition, all program materials (course packet, readings), coffee breaks and snacks.

Location: Loyola's Water Tower Campus
1 E. Pearson, Chicago, Illinois 60611, conveniently located just off of Michigan Avenue

This program can also be conducted on-site and designed around the needs of a group of managers from your organization.

For course consultation, please contact us at: 312.915.6761 orexecutive-ed@luc.edu.


Overview

The digital revolution may have started more than 15 years ago, but it’s the ongoing digital evolution that keeps marketers on their toes.  This evolution has dramatically changed the way we communicate, from new entrants into the workforce all the way up to the corporate CEO. Today, 92 percent of U.S. companies use social media for marketing and 87 percent say it has benefited their business in the last year.1

These rapid and continuing changes have left many mid-level marketing and communication professionals poorly equipped to strategically integrate the many digital channels into their marketing mix. Having a comprehensive grounding in digital marketing and a holistic understanding of the best practices for new media is critical for success today and in the future. Understanding how your target audience uses technology is a key foundation for solid marketing.

This seminar will provide you with a comprehensive groundwork in the rapidly changing world of digital marketing and prepare you to strategically choose, measure, and implement the right digital marketing components into your overall marketing plan.

1 (Pick, T. (2013). 102 Compelling Social Media and Online Marketing Stats and Facts for 2012/13).

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Key Benefits

During this program, you will discover:

  • The changing marketing landscape and how you can capitalize on it for your company or organization.
  • How to listen to digital engagements and mine your data to develop a more strategic approach to your market.
  • How to strategically integrate both digital and traditional marketing elements into an effective marketing plan
  • Best-in-class case studies of successful digital marketing strategies.
  • The new economics of digital marketing.
  • Key performance indicators that substantiate your use of digital media.
  • An opportunity to develop a digital component to your current marketing plan in a challenging workshop with your peers.

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Who Should Attend

The program is designed for mid-career marketing and communications professionals who wish to gain a greater understanding of digital marketing, social media, and the latest trends in marketing management. The program is also useful for experienced managers responsible for developing and implementing marketing programs for their organizations who wish to expand their knowledge of best practices in these areas. Individuals who aspire to marketing and communications roles or who are looking for an opportunity to enhance their skills are also encouraged to attend. 

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Program Content

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Faculty

Digital Marketing Strategy is taught by leading faculty from Loyola’s Quinlan School of Business, home of the nationally ranked  part-time MBA program, as reported by BusinessWeek and U.S. News and World Report.  Loyola Executive Education faculty are in great demand as consultants to corporations, non-profits, and government agencies throughout the region and around the world.  The faculty are skilled in making business concepts and skills readily understandable and immediately useful to you.  To do this, they engage you in dialogue about your experiences and how what you are learning can be applied on the job.  This makes the program personally relevant and focused on real-world results.

Along with instructors from Loyola’s Quinlan School of Business, Digital Marketing Strategy will also be facilitated by professional practitioners from the Business Marketing Association of Chicago (BMA), known for utilizing and achieving best practices in the field of digital marketing.

Digital Marketing Strategy Certificate

Upon successful completion of the program, participants will be awarded a Certificate in Digital Marketing Strategy from the Quinlan School of Business.

*Click here to register.  You will be guided to Loyola's website for registration.  The discount will appear after you select BMA Member under the "Affiliaton with Loyola" drop down field. 

Ready to learn more? Request additional information about this program and others.

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