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Fuel Keynote & Expo


What's on the Minds of the C-Suite - Tech Talk

Get ready to accelerate your thinking with Fuel - an event featuring an evening keynote panel moderated by Jeffrey Hayzlett, host of "C-Suite with Jeffrey Hayzlett," on Bloomberg TV, a high-tech expo for marketers, cocktails and networking. 

Featured panelists include:
Andy England, EVP and chief marketing officer, MillerCoors 
Leigh Segall, Chief Marketing Officer, InnerWorkings, Inc. 
Christie Hefner
, chairman of the board, Hatch Beauty, chairman, Canyon Ranch, and former Chairman, CEO of Playboy Enterprises

5:00p - 6:00p VIP Reception
5:30p - 6:00p Networking, Cocktails, Appetizers
6:00p - 7:00p Keynote/Panel
7:00p - 9:00p Tech Expo, Networking, Cocktails, Appetizers

Register Early and Save:  

  • VIP Rate - $125 includes: Private one-hour reception with BMA Board Members, specialty cocktails and private chef experience, escorted VIP reserved seating 
  • Member Rate - $95
  • Guest Rate - $115
  • Group of 5 - $375   (Best Deal)
  • On-Site - $140


Andy England, EVP and Chief Marketing Officer,

 Andy England is executive vice president and chief marketing officer for MillerCoors, responsible for
 leading the company's efforts in marketing, communications, strategy, planning, and government

 Previously, Andy was chief marketing officer of Coors Brewing Company.

 Before joining Coors in February 2006, he spent more than 20 years in marketing and operations,
 driving profitable growth for somee of the world's most recognized brands. More recently, he was vice
 president of international marketing and strategy at The Hershey Company. 

Prior to Hershey, Andy held a variety of senior marketing positions at Nabisco Biscuit Company, Cadbury Schweppes, Dr. Pepper/Seven Up and OpenTabl, Inc. 

England is a native of Epsom, United Kingdom, and holds a master's degree in businessadministration from Stanford University and a bachelor's degree in engineering science from Durham University in the United Kingdom. 

Leigh Segall, Chief Marketing Officer,  

As Chief Marketing Officer of InnerWorkings, Inc., Leigh is responsible for all aspects of the company’s global marketing strategy.
Prior to joining InnerWorkings, Leigh was the Vice President of Marketing for Leapfrog Online, one of the largest digital marketing companies in the US. In this capacity, Leigh oversaw the development and execution of the company’s full brand strategy.
Leigh also spent seven years as CMO at SAVO, the leading Sales Enablement technology company in the US. She oversaw all aspects of the marketing strategy to acquire new clients, develop customer loyalty, build market and brand awareness, and recruit the best and brightest new employees. 
Prior to SAVO, Leigh served as Executive Director and chief spokesperson for Youth Venture, a national, not-for-profit organization based in Washington, DC as well as serving as strategist for firms including Chlopak, Leonard, Schechter & Associates, Dowling Langley & Associates, and Accelerated Market Strategies.
Leigh has a degree in Political Science from Emory University and an MBA from Northwestern University's Kellogg School of Management, with an emphasis on Marketing and Strategy. She is married with three children and lives in Chicago.

Christie Hefner, Chairman,  Chairman, and former Chairman, CEO,  

A seasoned professional with more than thirty years experience at executive levels in both public and private companies, as well as multiple public company directorships.  Christie presently serves as Executive Chairman of Canyon Ranch Enterprises, a new company that was formed to own the intellectual property of the renowned health resorts and extend its mission by providing consumers with the tools and inspiration to live healthier lives.  She is building profitable new businesses by successfully forging media and business partnerships.  She is also Chairman of the Board of Hatch Beauty, a beauty innovation company that specializes in working with brands and retailers on strategy, product development, and creative services and packaging.  
Previously, Christie served in a variety of executive positions with Playboy Enterprises, a NYSE listed company, culminating in 20 years as Chairman and CEO.  She was widely credited with developing and leading the execution of strategies that repositioned the company from its legacy domestic magazine business to a global multi-media and lifestyle company.

Her strengths include brand building, marketing, M&A, and global business development. 

Moderator: Jeff Hayzlett, Prime Time TV Host and Contributing Editor,  

Jeffrey Hayzlett is a global business celebrity and primetime television show host on Bloomberg Television. From small businesses to international corporations, his creativity and extraordinary entrepreneurial skills have enabled him to lead ventures blending his leadership perspectives, insights into the c-suite and business strategy, mass marketing prowess and affinity for social media. He is a well-traveled public speaker, the author of the bestselling business books, The Mirror Test and Running the Gauntlet, and one of the most compelling figures in business today.

Jeffrey is a leading business expert, cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, and Fox Business. Jeffrey appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking and public appearances, and deeply rooted in cowboy lore, Jeffrey energizes his role driving and delivering change. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.


2226 W. Walnut, Chicago, IL

FREE Valet parking and Trolley transportation from downtown.  
There are three pick up times on the way to the venue.  Look for Kelly and Chris - they will have BMA Fuel signs.  Here is the schedule.  Please note that these are estimated times since it will be rush hour traffic and we don’t know how long it will take. 

Trolley #1
4:00p Leaves Aon Center, 200 E. Randolph in front of building 
4:25p Leaves Ogilvie, 500 W. Madison in front of building 
4:55p Arrives at Resolution  
Trolley #2
4:30p Leaves Aon Center
4:50p Leaves Ogilvie
5:20p Arrives at Resolution (estimated time based on traffic)
Trolley #3  (same driver as trolley #1 – he will be looping around after first route)
5:15p Leaves Aon Center
5:35p Leaves Ogilvie
6:00p Arrives at Resolution (estimated time based on traffic)
Returning Trolleys start at 7:15p and will depart as needed or at 8:15p, 8:45p and final trolley at 9:15p.

Presenting Sponsor:                      

Chapter Sponsor:               Premium Sponsor:




  • Chief Marketing Officers
  • Chief Innovation Officers
  • Chief Technology Officers
  • Chief Content Officers
  • VPs - Sales & Marketing
  • Marketing Directors
  • Communications Directors/Managers
  • VP's and Directors of Customer Engagement
  • Social Media Directors & Managers
  • Public Relation VP's & Managers
  • Account Managers
  • Event Planners
  • Directors, Content Marketing
  • Creative Directors
  • Agency CEOs
  • Agency Managing Directors
  • Production and Event executives
  • Online Marketing Managers and Directors
  • Marketing Managers and Directors
  • Senior-Level Marketing Management
  • Agency Strategists and Account Management 
  • Marketing Consultants

Sponsorships, booth space and ad space available. Contact Marla Schrager (312-943-8040) for more information.