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Fuel Keynote & Expo

 

Get ready to accelerate your thinking with Fuel - an event featuring an evening keynote panel moderated by Jeffrey Hayzlett, host of "C-Suite with Jeffrey Hayzlett," on Bloomberg TV, a high-tech expo for marketers, cocktails and networking. 

Featured panelists include*:
Christie Hefner, chairman of the board, Hatch Beauty and former Chairman, CEO of Playboy Enterprises 
Andy England, EVP and chief marketing officer, MillerCoors 

*more to come

5:00p - 6:00p VIP Reception
5:30p - 6:00p Networking, Cocktails, Appetizers
6:00p - 7:00p Keynote/Panel
7:00p - 9:00p Tech Expo, Networking, Cocktails, Appetizers


Register Early and Save:  

  • VIP Rate - $125 through Sept 19 (or until sold out) - includes: Private one-hour reception with BMA Board Members, Specialty cocktails and private chef experience, Escorted VIP Reserved Seating 
  • Member Rate - $75 through Sept 19
  • Guest Rate - $95 through Sept 19
  • Group of 5 - $375 

CLICK HERE TO REGISTER

SPEAKERS

Andy England, EVP and Chief Marketing Officer,

 Andy England is executive vice president and chief marketing officer for MillerCoors, responsible for
 leading the company's efforts in marketing, communications, strategy, planning, and government
 affairs. 

 Previously, Andy was chief marketing officer of Coors Brewing Company.

 Before joining Coors in February 2006, he spent more than 20 years in marketing and operations,
 driving profitable growth for somee of the world's most recognized brands. More recently, he was vice
 president of international marketing and strategy at The Hershey Company. 

Prior to Hershey, Andy held a variety of senior marketing positions at Nabisco Biscuit Company, Cadbury Schweppes, Dr. Pepper/Seven Up and OpenTabl, Inc. 

England is a native of Epsom, United Kingdom, and holds a master's degree in businessadministration from Stanford University and a bachelor's degree in engineering science from Durham University in the United Kingdom. 

Christie Hefner, chairman of the board,  and former Chairman, CEO,  

A seasoned professional with more than thirty years experience at executive levels in both public and private companies, as well as multiple public company directorships.  Christie presently serves as Executive Chairman of Canyon Ranch Enterprises, a new company that was formed to own the intellectual property of the renowned health resorts and extend its mission by providing consumers with the tools and inspiration to live healthier lives.  She is building profitable new businesses by successfully forging media and business partnerships.  She is also Chairman of the Board of Hatch Beauty, a beauty innovation company that specializes in working with brands and retailers on strategy, product development, and creative services and packaging.  
 
Previously, Christie served in a variety of executive positions with Playboy Enterprises, a NYSE listed company, culminating in 20 years as Chairman and CEO.  She was widely credited with developing and leading the execution of strategies that repositioned the company from its legacy domestic magazine business to a global multi-media and lifestyle company.

Her strengths include brand building, marketing, M&A, and global business development. 
 

Moderator: Jeff Hayzlett, Prime Time TV Host and Contributing Editor,  

Jeffrey Hayzlett is a global business celebrity and primetime television show host on Bloomberg Television. From small businesses to international corporations, his creativity and extraordinary entrepreneurial skills have enabled him to lead ventures blending his leadership perspectives, insights into the c-suite and business strategy, mass marketing prowess and affinity for social media. He is a well-traveled public speaker, the author of the bestselling business books, The Mirror Test and Running the Gauntlet, and one of the most compelling figures in business today.

Jeffrey is a leading business expert, cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, and Fox Business. Jeffrey appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking and public appearances, and deeply rooted in cowboy lore, Jeffrey energizes his role driving and delivering change. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.

Location


2226 W. Walnut, Chicago, IL

 

Presenting Sponsor:                          Chapter Sponsor:                     Premium Sponsor:

                                  

WHO SHOULD ATTEND?

  • Chief Marketing Officers
  • Chief Innovation Officers
  • Chief Technology Officers
  • Chief Content Officers
  • VPs - Sales & Marketing
  • Marketing Directors
  • Communications Directors/Managers
  • VP's and Directors of Customer Engagement
  • Social Media Directors & Managers
  • Public Relation VP's & Managers
  • Account Managers
  • Event Planners
  • Directors, Content Marketing
  • Creative Directors
  • Agency CEOs
  • Agency Managing Directors
  • Production and Event executives
  • Online Marketing Managers and Directors
  • Marketing Managers and Directors
  • Senior-Level Marketing Management
  • Agency Strategists and Account Management 
  • Marketing Consultants

Sponsorships, booth space and ad space available. Click here for more details or contact Marla Schrager (312-943-8040) for more information.

SPONSORSHIPS AVAILABLE

Presenting Sponsor: SOLD
Premium Sponsorship (3 available):  $5,000
Exhibitor Booth (Basic): $3,000 
Exhibitor Booth (Premier): $4,000
Keynote Speaker Introduction: $5,000
Trolley Branding:  $2,500
Hospitality Package: Bars (2 available):  $1,750
Welcome Package (Valet Parking and Coat Check): $1,500
Music Package: $1,500

 

CLICK HERE TO REGISTER