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Upcoming Events

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BMA Global

BMA Phoenix Chapter Event: Five Hot PR Trends for B2B Tech

9.23.14
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New Jersey

BMA New Jersey Chapter Event: BDO September Nonprofit and Higher Education Breakfast Session: Are You Ready for the Supercircular

9.24.14
Are You Ready for the Supercircular?
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Northern California

BMA NorCal Chapter Event: Dirty Secrets of Ad Technology with Dick Reed, CEO Just Media

9.24.14
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Houston

BMA Houston Chapter Event: Mixer at Revelry on Richmond

9.24.14
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Colorado

BMA Colorado Chapter SEPTEMBER ROUNDTABLE: CREATIVE CONTENT PRODUCTION IN TODAY'S MEDIA LANDSCAPE

9.25.14
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Milwaukee

BMA Milwaukee Chapter Event: Measurement & Analytics in the Social Sphere — Understanding Content for Purpose

9.30.14
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Carolinas

BMA Carolinas Chapter Young Professionals Event: Business & Beers

9.30.14
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Kansas City

BMA Kansas City Chapter Event: October Lunch & Learn: Marketing in the World of Relationship Selling

10.1.14
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Chicago

BMA Chicago Chapter Event: Fuel Keynote & Expo

10.1.14
Get ready to accelerate your thinking with Fuel - an event featuring an evening keynote panel moderated by Jeffrey Hayzlett, host of "C-Suite with Jeffrey Hayzlett," on Bloomberg TV, a high-tech expo for marketers, cocktails and networking. Panelists include Andy England, EVP and chief marketing officer, MillerCoors, Leigh Segall, Chief Marketing Officer, InnerWorkings, Inc., and Christie Hefner, chairman of the board, Hatch Beauty and former Chairman, CEO of Playboy Enterprises. Register Early and Save: VIP Rate - $125 through Sept 12 (includes private one-hour reception with BMA Board of Directors, Specialty cocktails and private chef experience, Escorted Reserved VIP seating) Member Rate - $75 through Sept 12 Guest Rate - $95 through Sept 12 Group Rates for 5 or more attendees - $75 per person
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New Jersey

BMA New Jersey Chapter Event: Copy: Content Marketing’s Secret Weapon

10.7.14
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Featured Items

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  • REPORT: Millennials as B2B Buyers

    As the Millennial generation becomes the dominant population in the workforce by 2020, they will also gain significant prominence as consumers of business-to-business marketing information, significantly influencing the decision-making process. As B2B marketers, we need to understand how technology adoption blurs the lines between business and personal information for Millennials, and what that means for how we look at the access and messages we use to connect with them. This report highlights specific characteristics of the Millennial Generation that impact our work as B2B marketers as we look to engage, nurture and foster relationships with this group as B2B buyers.   Learn More >

  • REPORT: Millennials in the Workplace

    Born roughly between 1980 and the early 2000s, the Millennial Generation emerges as the result of a variety of influences. As the first group to come into adulthood immersed in technology, they symbolize the most ethnically and radically diverse generation of modern times. Experts anticipate that millennials will transform the current workforce from one dominated by workaholic baby boomers to one predominantly composed of new age thinkers. This report highlights aspects of the millennial perspective, what to prepare for as their population and influence increase in the workplace, and how B2B companies attract them as employees.   Learn More >

  • Unravelling the issue of CMO as IT Supremo

    Gartner predicted some time ago that by 2017, CMOs would have more influence on IT purchases than CIOs. We gasped at this game-changing prediction, and at every event I have been to recently, someone has reminded us of this to illustrate how the landscape is changing—and how we all need to adapt fast.   Learn More >

  • Ramos: Steps to improve content marketing strategy

    Content marketing programs are not as mature as many marketers think, according to a Forrester Research report produced with input from BMA members. Analyst Laura Ramos spoke to BMA Buzz about elevated perceptions, untapped opportunities and the tools that can help marketers advance their own programs.   Learn More >

  • Welcome to the Future of Business Marketing

    As the incoming Chair of the world's largest association dedicated to B2B marketing, I have a unique perspective on the profession. In serving as the former Executive Director-Global Innovation and New Models at GE and now starting my own firm, Liguori Innovation, I see first-hand that business marketing is growing in stature and expertise, and I want to support the continued recognition of what we bring to the table.   Learn More >

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