Tags > 101 Clichés
The light bulb never switches on for Reuben Webb, creative director-Stein IAS Europe EMEA. He doesn’t serve as a megaphone for his clients’ brands, and when those clients visit his office, he doesn’t invite them to sit in the director’s chair. In fact, Webb has made a personal commitment not to trot out any “tatty old clichés” in the name of business marketing.
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