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  • Your Connection to B2B
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Upcoming Events

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St. Louis

BMA St. Louis Chapter Event: Summer Chill Happy Hour

7.31.14
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Minnesota

BMA Minnesota Chapter Event: SUCCESS STORIES: OVERCOMING B2B CHALLENGES

8.5.14
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Colorado

BMA Colorado Chapter WEBINAR - HOW TO REALLY LOVE YOUR EMPLOYEES

8.6.14
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Southern California

BMA Southern California Chapter Event: B2B Content Marketing Forum & Harbor Cruise Reception

8.6.14
Join us at one of Newport Beach's crown jewels, the Balboa Bay Resort, for innovative social and content marketing insights, tips and resources. Topping-off late afternoon will be our Newport Harbor sunset cruise reception.
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Philadelphia

BMA Philadelphia Chapter Event: Happy Hour at PJ Whelihan's, Blue Bell!

8.7.14
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New York City

BMA New York City Chapter Golf Classic

8.11.14
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Atlanta

BMA Atlanta Chapter Event: Smarter Marketing Equals Better Results

8.12.14
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Colorado

BMA Colorado Chapter Event: AUGUST BMA MEET-UP

8.13.14
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Featured Items

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  • Welcome to the Future of Business Marketing

    As the incoming Chair of the world's largest association dedicated to B2B marketing, I have a unique perspective on the profession. In serving as the former Executive Director-Global Innovation and New Models at GE and now starting my own firm, Liguori Innovation, I see first-hand that business marketing is growing in stature and expertise, and I want to support the continued recognition of what we bring to the table.   Learn More >

  • Brenner: Build a culture of content

    BMA national board member Michael Brenner made headlines when he jumped from SAP to content marketing startup NewsCred. He joined the company as head of strategy in June. The role, he says, gives him an opportunity to extend content advocacy that he began inside SAP to a broader audience of marketers.   Learn More >

  • BMA and Forrester Research Release Benchmark Study

    Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about features and benefits to delivering valuable information that drives business results. To understand how well business-to-business (B2B) marketers are making this transition, we surveyed 113 senior marketers to gauge their content development sophistication and maturity.   Learn More >

  • BMA14 Photos

    We've posted nearly 200 photos from this year's BMA Global Conference! Check them out on Flickr and Facebook.   Learn More >

  • Congratulations to the sponsor tabletop BINGO winners

    BMA14 relies on the valued sponsorship of contributing Agencies and Suppliers. Attendees had the opportunity to visit the sponsor tabletops and participate in the Sponsor Bingo raffle. This year’s winner of the iPAD mini is Sophia Park, Digital Marketing Specialist, Molex and the iPAD Air winner is Samantha Becker, Project Manager, Stein IAS. Congrats!   Learn More >

Tags > 2013 Global BMA Conference
Neil Rackham The Professor of Professional Selling Phil Kotler S.C. Johnson Distinguished Professor of International Marketing Northwestern University   “It’s more essential than ever for sales and marketing to work together,” says Neil Rackham, an author and strategist who tracks the relationship of the troubled corporate siblings.

Brian Resnick Global brand and visual identity leader Deloitte Brian Resnick, global brand and visual identity leader at Deloitte Touche Tohmatsu Limited, is giving attendees at the 2013 Global BMA Conference insight into the heavyweight Deloitte brand. In fact, he is spilling secrets everywhere. He coauthored Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers.

Tom Stein and Rob Morrice SteinIAS SteinIAS formed from the merger of New York- and Manchester-based marketing firms led by Tom Stein and Robert Morrice in March. Top executives at the new company will be celebrating the union in Chicago at the 2013 Global BMA Conference. They also will be celebrating the addition of a Shanghai office.

Daniel Pink Daniel Pink is the best-selling author of five game-changing books about the world of work. He will deliver the keynote presentation at the 2013 Global BMA Conference. BMA Buzz caught up with the author to ask about his latest book, To Sell Is Human.

Spotlight on Chicago Anyone who has lived in Chicago knows the truth: This is the best time of year to visit the city. Gary Slack offered a few tips to help the out-of-town get outside and explore. Best place to break a sweat.

Additional highlights 84% of respondents said that business-to-consumer trends impact their market. 25% said that their organizations employ a documented content management strategy across the enterprise. 36% have made progress toward using predictive analytics.



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