> 2013 Global BMA Conference
The Professor of Professional Selling
S.C. Johnson Distinguished Professor of International Marketing
“It’s more essential than ever for sales and marketing to work together,” says Neil Rackham, an author and strategist who tracks the relationship of the troubled corporate siblings.
Global brand and visual identity leader
Brian Resnick, global brand and visual identity leader at Deloitte Touche Tohmatsu Limited, is giving attendees at the 2013 Global BMA Conference insight into the heavyweight Deloitte brand. In fact, he is spilling secrets everywhere. He coauthored Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers.
Tom Stein and Rob Morrice
SteinIAS formed from the merger of New York- and Manchester-based marketing firms led by Tom Stein and Robert Morrice in March. Top executives at the new company will be celebrating the union in Chicago at the 2013 Global BMA Conference.
They also will be celebrating the addition of a Shanghai office.
Daniel Pink is the best-selling author of five game-changing books about the world of work. He will deliver the keynote presentation at the 2013 Global BMA Conference. BMA Buzz caught up with the author to ask about his latest book, To Sell Is Human.
Spotlight on Chicago
Anyone who has lived in Chicago knows the truth: This is the best time of year to visit the city. Gary Slack offered a few tips to help the out-of-town get outside and explore.
Best place to break a sweat.
84% of respondents said that business-to-consumer trends impact their market.
25% said that their organizations employ a documented content management strategy across the enterprise.
36% have made progress toward using predictive analytics.
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