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Aaron Kahlow OMI BMA Colorado worked with the Online Marketing Institute to develop a social media certification program tailored specifically to B2B marketers. The chapter is extending its discounted rate to the broader BMA membership. “Whenever we ask marketers about their pain points, we hear about social media,” says Marilee Yorchak, executive director of BMA Colorado.

By Aaron Kahlow Aaron Kahlow If you’re reading this, it’s safe to assume you have already extended yourself into the social world. But despite having checked “Yes” to that social media box, there is a feeling that something is missing. You go to meetings with discussions of ROI and metrics in mind, but you begin to focus on other areas of your digital arsenal.



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