Marketing campaigns for Accenture and Aon took home top honors Tuesday night when BMA Chicago hosted its annual Tower Awards Bash.
The campaigns faced stiff competition. Interest in the competition reached a record high, with more than 420 entrants in 24 categories.
Accenture, Gyro, ServerLIFT Corp., Slack and Co., Stein IAS and Sullivan Higdon & Sink earned top honors in the annual B2 Awards competition.
Teresa Poggenpohl oversees the development of an Accenture campaign that in 2013 lifted brand value, consideration and recall. With the help of the New York office of TBWA Worldwide, her company is breathing new life into the tried-and-true case study.
The company launched a series of print, digital and airport advertisements that included snapshots of client success stories and carried the tag line “High Performance.
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