Al Maag, chief communications officer-Avnet, initiated the first Business Marketing Association salary survey while he was serving as national chairman of the BMA. More than 530 industry professionals participated in the online survey. They shared information about their pay, their ambitions and their satisfaction with their current job roles.
Kathy Button Bell
The Business Marketing Association formally introduced its 2013-2014 board of directors last week, coupling the news with an announcement regarding the release of a joint BMA-Forrester Research report.
The juxtaposition of the two news items was no coincidence. The report looks at the changing role of the CMO, and it spells out the industry challenges that will shape the work of the association and its 29-member board.
In theory, Al Maag retired last month.
But the former chief communications officer at global technology distributor Avnet has no plans to lounge by the pool. He started his own communications consultancy, MaagComm+, and signed on as executive director of the Business Marketing Association.
Business Marketing Association leaders Stephen Liguori and Carla Johnson will carry the BMA message to Colombia this month, addressing the first B2B-only conference to be held in Latin America. The B2B Marketing & Strategy Conference, slated to begin on Oct. 21, comes as new trade agreements open the region to competition and drive the need for effective marketing practices, says Juan F.
BMA members last week approved the combination with the Association of National Advertisers. All BMA members became associate members of the ANA and members of its BMA Division on December 1.
“It’s been a rugged journey, but we collectively agree we’re headed in a good direction,” said Stephen Liguori, chairman of the BMA, as the vote closed with 93% in favor of the union.
BMA Executive Director Al Maag at one point in his career found himself dragging his colleagues at global technology distributor Avnet into social media adoption. But now he finds that the business community is spending too much time poring over Twitter feeds and LinkedIn profiles. “We need to have balance,” he says.
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