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  • Your Connection to B2B
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Upcoming Events

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St. Louis

BMA St. Louis Chapter Event: The TAM Awards

9.22.14
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Middle East North Africa

BMA MENA Chapter Event: Digital Marketing Strategy and Planning

9.22.14
Research by ‘Smart Insights’ shows that nearly half of companies don’t yet have a planned digital marketing strategy. So we asked one of Dubai’s top lecturers and consultants from the Digital Marketing Institute Middle East to share key insights to help create digital marketing plans to grow your business.
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BMA Global

BMA Phoenix Chapter Event: Five Hot PR Trends for B2B Tech

9.23.14
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New Jersey

BMA New Jersey Chapter Event: BDO September Nonprofit and Higher Education Breakfast Session: Are You Ready for the Supercircular

9.24.14
Are You Ready for the Supercircular?
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Northern California

BMA NorCal Chapter Event: Dirty Secrets of Ad Technology with Dick Reed, CEO Just Media

9.24.14
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Houston

BMA Houston Chapter Event: Mixer at Revelry on Richmond

9.24.14
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Colorado

BMA Colorado Chapter SEPTEMBER ROUNDTABLE: CREATIVE CONTENT PRODUCTION IN TODAY'S MEDIA LANDSCAPE

9.25.14
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Milwaukee

BMA Milwaukee Chapter Event: Measurement & Analytics in the Social Sphere — Understanding Content for Purpose

9.30.14
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Carolinas

BMA Carolinas Chapter Young Professionals Event: Business & Beers

9.30.14
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Kansas City

BMA Kansas City Chapter Event: October Lunch & Learn: Marketing in the World of Relationship Selling

10.1.14
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Featured Items

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  • REPORT: Millennials as B2B Buyers

    As the Millennial generation becomes the dominant population in the workforce by 2020, they will also gain significant prominence as consumers of business-to-business marketing information, significantly influencing the decision-making process. As B2B marketers, we need to understand how technology adoption blurs the lines between business and personal information for Millennials, and what that means for how we look at the access and messages we use to connect with them. This report highlights specific characteristics of the Millennial Generation that impact our work as B2B marketers as we look to engage, nurture and foster relationships with this group as B2B buyers.   Learn More >

  • REPORT: Millennials in the Workplace

    Born roughly between 1980 and the early 2000s, the Millennial Generation emerges as the result of a variety of influences. As the first group to come into adulthood immersed in technology, they symbolize the most ethnically and radically diverse generation of modern times. Experts anticipate that millennials will transform the current workforce from one dominated by workaholic baby boomers to one predominantly composed of new age thinkers. This report highlights aspects of the millennial perspective, what to prepare for as their population and influence increase in the workplace, and how B2B companies attract them as employees.   Learn More >

  • Unravelling the issue of CMO as IT Supremo

    Gartner predicted some time ago that by 2017, CMOs would have more influence on IT purchases than CIOs. We gasped at this game-changing prediction, and at every event I have been to recently, someone has reminded us of this to illustrate how the landscape is changing—and how we all need to adapt fast.   Learn More >

  • Ramos: Steps to improve content marketing strategy

    Content marketing programs are not as mature as many marketers think, according to a Forrester Research report produced with input from BMA members. Analyst Laura Ramos spoke to BMA Buzz about elevated perceptions, untapped opportunities and the tools that can help marketers advance their own programs.   Learn More >

  • Welcome to the Future of Business Marketing

    As the incoming Chair of the world's largest association dedicated to B2B marketing, I have a unique perspective on the profession. In serving as the former Executive Director-Global Innovation and New Models at GE and now starting my own firm, Liguori Innovation, I see first-hand that business marketing is growing in stature and expertise, and I want to support the continued recognition of what we bring to the table.   Learn More >

Tags > B2 Awards
Business marketers already are submitting work to the annual BMA B2 Awards program, packaging their creative with 900-character descriptions that judges will review to determine the best in 29 different categories. The deadline is March 13, and competition is expected to be stiff. The number of entrants has jumped from 500 in the inaugural 2010 competition, and organizers expect the program to attract more than 800 submissions this year.

Stratasys earned the Corporate Marketer of the Year honor at the annual BMA B2 Awards ceremony in May. The 3D-printing equipment manufacturer impressed the judges with its “Engineering a Difference” campaign, a series of video case studies launched on Facebook. Facebook is an unconventional platform for the company.

Mark your calendars! Early December   Open for entries March 14 Submission deadline March 28 Judging begins April 28 Winners/finalists notified (webinar) May 27 Awards reception The Business Marketing Association is revamping its annual international awards program. It will introduce new top-tier categories and strengthen the spotlight that it shines on the marketers who earn B2 Awards. “We’ve been fine-tuning and broadening the reach of the awards program,” says Marc Green, Director of Marketing Communications at Ingredion.

2014 Will Include Extended Categories, Top-tier Awards for Agencies, Vendors and Corporate Marketers Naperville, IL, December 5, 2013 - Now in its 38th year, the Business Marketing Association’s (BMA) Global B2 Awards, will honor creative excellence and the best in strategy and style in business-to-business (B2B) marketing. This year, BMA will introduce extended categories, new top-tier awards and super-categories, and strengthen the spotlight that it shines on the marketers who earn a B2 Award. “We’ve been fine-tuning and broadening the reach of the B2 Awards program,” said Marc Green, Director of Marketing Communications at Ingredion, BMA National board member, and B2 Awards lead committee member.



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