2014 Will Include Extended Categories, Top-tier Awards for Agencies, Vendors and Corporate Marketers
Naperville, IL, December 5, 2013 - Now in its 38th year, the Business Marketing Association’s (BMA) Global B2 Awards, will honor creative excellence and the best in strategy and style in business-to-business (B2B) marketing. This year, BMA will introduce extended categories, new top-tier awards and super-categories, and strengthen the spotlight that it shines on the marketers who earn a B2 Award.
“We’ve been fine-tuning and broadening the reach of the B2 Awards program,” said Marc Green, Director of Marketing Communications at Ingredion, BMA National board member, and B2 Awards lead committee member.
Co-author- Marketing to Millennials
Jeff Fromm, executive VP at integrated advertising agency Barkley, coauthored the book on Marketing to Millennials. He’ll speak at a BMA Kansas City-sponsored event on January 23 to offer his insights on what he calls the most mysterious generation. He spoke to BMA Buzz about the impact millennial buyers are having on B2B marketing.
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