Tags > B2B CMOs Must Evolve or Move On
By Laura Ramos Laura Ramos VP and Principal Analyst Forrester Research Digital channels, online social activity and rapidly evolving mobile technology give business buyers new purchasing power. B2B CMOs must take on significantly broader and often unfamiliar responsibilities to capture their attention. To learn how top marketers respond to these new challenges, Forrester Research teamed with the Business Marketing Association to conduct a joint study.
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