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  • Your Connection to B2B
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Upcoming Events

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St. Louis

BMA St. Louis Chapter Summer Chill Happy Hour

7.31.14
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St. Louis

BMA St. Louis Chapter Event: Summer Chill Happy Hour

7.31.14
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Minnesota

BMA Minnesota Chapter Event: SUCCESS STORIES: OVERCOMING B2B CHALLENGES

8.5.14
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Colorado

BMA Colorado Chapter WEBINAR - HOW TO REALLY LOVE YOUR EMPLOYEES

8.6.14
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Southern California

BMA Southern California Chapter Event: B2B Content Marketing Forum & Harbor Cruise Reception

8.6.14
Join us at one of Newport Beach's crown jewels, the Balboa Bay Resort, for innovative social and content marketing insights, tips and resources. Topping-off late afternoon will be our Newport Harbor sunset cruise reception.
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Philadelphia

BMA Philadelphia Chapter Event: Happy Hour at PJ Whelihan's, Blue Bell!

8.7.14
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New York City

BMA New York City Chapter Golf Classic

8.11.14
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Atlanta

BMA Atlanta Chapter Event: Smarter Marketing Equals Better Results

8.12.14
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Featured Items

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  • BMA14 Photos

    We've posted nearly 200 photos from this year's BMA Global Conference! Check them out on Flickr and Facebook.   Learn More >

  • Congratulations to the sponsor tabletop BINGO winners

    BMA14 relies on the valued sponsorship of contributing Agencies and Suppliers. Attendees had the opportunity to visit the sponsor tabletops and participate in the Sponsor Bingo raffle. This year’s winner of the iPAD mini is Sophia Park, Digital Marketing Specialist, Molex and the iPAD Air winner is Samantha Becker, Project Manager, Stein IAS. Congrats!   Learn More >

  • Seidenstat: Driving conversation at BMA14

    The founder of ROI Communications, Barry Seidenstat, spoke with BMA Buzz about the technology that made an appearance at BMA14, the engagement that it fostered and the elements that marketers need to keep in mind when evaluating tools for their own events.   Learn More >

  • Slack named ‘reluctant recipient’ of G.D. Crain Award

    Gary Slack is on a roll. Last year he celebrated his 25th year at the helm of his namesake integrated marketing communications firm. Slack and Co. achieved almost 23% revenue growth and posted returns that netted a bevy of industry awards, most notably last month's B2 recognition as small agency of the year.   Learn More >

  • B2s: Top awards delivered in Chicago

    Accenture, Gyro, ServerLIFT Corp., Slack and Co., Stein IAS and Sullivan Higdon & Sink earned top honors in the annual B2 Awards competition. Paul Higgins, marketing director of TalkTalk Business, won recognition as Marketer of the Year.   Learn More >

Tags > B2B Rising
Tom Stein The BMA global conference series B2B Rising gained momentum in June as Southern California and the Carolinas joined what is now a 10-city, three-continent tour. BMA International is working with local chapters to develop content for the series, which builds on the success of last year’s Go & Grow events. Tom Stein, CEO-Americas at Stein IAS is the BMA board member who oversees the conference series.

Tim Riesterer Corporate Visions The B2B Rising road show includes a stop at the 2013 Marketing Technology Summit in Phoenix, Arizona. Tim Riesterer, chief strategy and marketing officer at consultancy Corporate Visions, will kick off the event, which is co-hosted by BMA Phoenix and the Arizona Technology Council. His message: “You must be able to tell your story in a visual way.

The B2B Rising conference series heads to New York and Colorado this month. The events bring together a community of marketers who will explore the innovation unleashed by unprecedented change in the b2b industry. It is a topic around which both speakers and attendees can rally, said Tom Stein, CEO-Americas at Stein IAS.

Annette Fernandes, BMA Middle East  Business marketers in the Middle East have been talking about BMA since a regional chapter launched in May. Their conversations have helped grow a 40-member organization with representatives from companies including 3M, BPA Worldwide, Elcome International, Gyro, Jack Morton Worldwide and Pixelhunters. “We have utilized online channels to the max,” says Annette Fernandes, client services director at Fifth Ring.

Walter Ruckes In the digital age, message still trumps medium, says Walter Ruckes, VP-sales and channel engagement at marketing firm BI Worldwide. And marketers who shape their messages with an understanding of behavioral economics in mind have an advantage. The study of how thoughts and emotions influence customer decisions can help marketers “figure out how to frame product messaging or offers in a way where consumers will feel like they are missing out if they don’t complete a specific action,” he told BMA Buzz.

Michele Grieshaber serves as VP-demand programs at IBM North America, where she leverages Big Data and marketing automation capabilities to feed a $20 billion sales pipeline. She will share her experience with SoCal BMA members at the November 12 B2B Rising conference. BMA Buzz: How has data helped you better understand your audiences? Michele Grieshaber: We use data obtained through primary and secondary research to create personas.



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Here you can find a speaker, or make yourself available to speak on your areas of expertise.
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Get the latest BMA and B-to-B related insights from the BMA Buzz, the official BMA e-newsletter or daily updates from the BMA SmartBrief.
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