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  • It's Official!
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Upcoming Events

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Minnesota

BMA Minnesota Chapter Event: Strategies to Win with the Evolution of Channel Marketing

2.3.15
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Minnesota

BMA Minnesota Chapter YP VIBE Event: Agency Crawl - Members Only

2.7.15
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Chicago

Marketing Innovators Luncheon

2.12.15
Topic and Speaker: TBD
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Milwaukee

Content Marketing in 2020: Welcome to the Seventh Era of Marketing

2.12.15
Join us for the Feb. 12 keynote program when Robert Rose, chief strategist at the Content Marketing Institute, will cover how brands become remarkable using content-driven experiences — and work toward a content marketing mission as a core piece of their strategy.
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Chicago

Breakfast Seminar

2.18.15
Topic: Lights, Cameras, Activation: Production insights and best practices that build better engagements, inspire audiences and measurable experiences Speaker: Chris Payne, Resolution
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Southern California

BMA Southern California Chapter Event - Capabilities vs Value: Simplifying Your Technology's Messaging

2.18.15
Does your organization spend hundreds of man-hours on RFIs/RFPs and technical presentations only to learn that your prospect chose an “inferior” competitor? If your company provides complex technical solutions with million-dollar price tags, you likely struggle with long, expensive sales cycles and rapid commoditization. Unfortunately, in the rapidly changing tech industry, the innovations we’re so proud of are fleeting, and can actually become a deficit when it comes to messaging.
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Chicago

Young Professionals Event

2.26.15

Topic: Networking 101 Speaker and Location: TBD

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Minnesota

BMA Minnesota Chapter Learning Event: The Honeywell Story: Radically Improving the Customer Experience at Every Touch Point

5.5.15
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Minnesota

BMA Minnesota Chapter Learning Event: Success Stories: Breaking Through the Clutter

8.4.15
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BMA Global

BMA Minnesota Chapter Learning Event: Marketing Tools and Technology to Help You Work Smarter

11.3.15
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Featured Items

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  • BMA/Associate ANA Member Benefits

    The purpose of this is to outline the benefits BMA members will have as Associate Members of ANA. BMA/Associate ANA members are those BMA members not eligible for full ANA membership. They are not client-side marketers, but agencies, researchers, suppliers, media companies, etc. ANA membership by charter is made up of only client-side marketers.   Learn More >

  • BMA ANA FAQs

    The ANA (Association of National Advertisers) and the Business Marketing Association (BMA) have announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

  • BMA and ANA: Driving Value and Growth for Members

    Steve Liguori and ANA president and CEO Bob Liodice discuss the combination of the BMA and ANA.   Learn More >

  • Oct. 17 message from Chairman Stephen Liguori

    I’m thrilled to announce that the BMA will join forces with the ANA to further advance the B2B marketing profession and the expertise of our members. This decision is one of the biggest that the association has faced since our inception in 1922. Over the last few years, the BMA board has focused on delivering higher levels of value to members and expanding our voice in the B2B marketing community. We think this combination will do exactly that.   Learn More >

  • BMA and ANA announce plan to become the industry’s most comprehensive marketing association

    On Oct. 17 the BMA and ANA announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

Tags > B2B Rising
Tom Stein The BMA global conference series B2B Rising gained momentum in June as Southern California and the Carolinas joined what is now a 10-city, three-continent tour. BMA International is working with local chapters to develop content for the series, which builds on the success of last year’s Go & Grow events. Tom Stein, CEO-Americas at Stein IAS is the BMA board member who oversees the conference series.

Tim Riesterer Corporate Visions The B2B Rising road show includes a stop at the 2013 Marketing Technology Summit in Phoenix, Arizona. Tim Riesterer, chief strategy and marketing officer at consultancy Corporate Visions, will kick off the event, which is co-hosted by BMA Phoenix and the Arizona Technology Council. His message: “You must be able to tell your story in a visual way.

The B2B Rising conference series heads to New York and Colorado this month. The events bring together a community of marketers who will explore the innovation unleashed by unprecedented change in the b2b industry. It is a topic around which both speakers and attendees can rally, said Tom Stein, CEO-Americas at Stein IAS.

Annette Fernandes, BMA Middle East  Business marketers in the Middle East have been talking about BMA since a regional chapter launched in May. Their conversations have helped grow a 40-member organization with representatives from companies including 3M, BPA Worldwide, Elcome International, Gyro, Jack Morton Worldwide and Pixelhunters. “We have utilized online channels to the max,” says Annette Fernandes, client services director at Fifth Ring.

Walter Ruckes In the digital age, message still trumps medium, says Walter Ruckes, VP-sales and channel engagement at marketing firm BI Worldwide. And marketers who shape their messages with an understanding of behavioral economics in mind have an advantage. The study of how thoughts and emotions influence customer decisions can help marketers “figure out how to frame product messaging or offers in a way where consumers will feel like they are missing out if they don’t complete a specific action,” he told BMA Buzz.

Michele Grieshaber serves as VP-demand programs at IBM North America, where she leverages Big Data and marketing automation capabilities to feed a $20 billion sales pipeline. She will share her experience with SoCal BMA members at the November 12 B2B Rising conference. BMA Buzz: How has data helped you better understand your audiences? Michele Grieshaber: We use data obtained through primary and secondary research to create personas.



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