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  • Your Connection to B2B
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Upcoming Events

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Northeast Ohio

Content Marketing World

9.8.14
Content Marketing World, the largest content marketing event on the planet, is coming back to the United States for a fourth year. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. Register today using the code BMA10 to get 10% off!
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Minnesota

BMA Minnesota Chapter HALF DAY SKILL BUILDER WORKSHOPS: A FOCUS ON SOCIAL MEDIA

9.9.14
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Milwaukee

BMA Milwaukee Chapter Event: The Push-Pull of Strategic B2B Marketing: How James Hardie Building Products Romances Consumers to Make a Contractor Sale

9.10.14
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Northeast Ohio

BMA Northeast Ohio Chapter Event: Brand Storytellng meets Sales Enablement

9.10.14
Join us on the final day of Content Marketing World for a panel discussion on Brand Storytelling meets Sales Enablement. Writers Dave Murray and Carla Johnson will act as our moderators while 4 experts (click "more information" to find out who's on the panel) share their perspectives and experience on the subjects. Use the code BMA in CLE for 50% off registration!
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BMA Connect2

BMA Connect2: Denver

9.12.14
BMA Colorado is bringing some of the brightest marketing minds together to help you identify HOW to collaborate, connect and engage with key stakeholders to drive growth through customer engagement.
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BMA Connect2

BMA Connect2: New York

9.17.14
The breakneck pace of change in marketing is getting even faster. At “Future Perfect,” get an up-close look at the trends, technologies and generational shifts that will be difference makers over the next 5 years.
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Southern California

BMA Southern California Chapter Event: Mixer at Eddie V's

9.17.14
Chapter members and guests will gather for an intimate mix and mingle at the waterfront Eddie V's Prime Seafood overlooking the fabulous La Jolla Cove. Complimentary appetizers will be served promptly at 5:30 p.m.
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Houston

BMA Houston Chapter September Luncheon: Breaking Through the Status Quo

9.18.14
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Chicago

Marketing Innovators Luncheon

9.18.14
Topic: The Transformational CMO and The Marketing Organization of the Future Speaker: Bruce Rogers, Chief Insights Officer, Head of the CMO Practice, Forbes Media
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Philadelphia

BMA Philadelphia Chapter Keynote Event: Annual Meeting with Keynote Address by Incoming BMA National Chairperson Stephen Lig

9.18.14
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Featured Items

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  • REPORT: Millennials in the Workplace

    Born roughly between 1980 and the early 2000s, the Millennial Generation emerges as the result of a variety of influences. As the first group to come into adulthood immersed in technology, they symbolize the most ethnically and radically diverse generation of modern times. Experts anticipate that millennials will transform the current workforce from one dominated by workaholic baby boomers to one predominantly composed of new age thinkers. This report highlights aspects of the millennial perspective, what to prepare for as their population and influence increase in the workplace, and how B2B companies attract them as employees.   Learn More >

  • Unravelling the issue of CMO as IT Supremo

    Gartner predicted some time ago that by 2017, CMOs would have more influence on IT purchases than CIOs. We gasped at this game-changing prediction, and at every event I have been to recently, someone has reminded us of this to illustrate how the landscape is changing—and how we all need to adapt fast.   Learn More >

  • Ramos: Steps to improve content marketing strategy

    Content marketing programs are not as mature as many marketers think, according to a Forrester Research report produced with input from BMA members. Analyst Laura Ramos spoke to BMA Buzz about elevated perceptions, untapped opportunities and the tools that can help marketers advance their own programs.   Learn More >

  • Welcome to the Future of Business Marketing

    As the incoming Chair of the world's largest association dedicated to B2B marketing, I have a unique perspective on the profession. In serving as the former Executive Director-Global Innovation and New Models at GE and now starting my own firm, Liguori Innovation, I see first-hand that business marketing is growing in stature and expertise, and I want to support the continued recognition of what we bring to the table.   Learn More >

  • Brenner: Build a culture of content

    BMA national board member Michael Brenner made headlines when he jumped from SAP to content marketing startup NewsCred. He joined the company as head of strategy in June. The role, he says, gives him an opportunity to extend content advocacy that he began inside SAP to a broader audience of marketers.   Learn More >

Tags > B2B Rising
Tom Stein The BMA global conference series B2B Rising gained momentum in June as Southern California and the Carolinas joined what is now a 10-city, three-continent tour. BMA International is working with local chapters to develop content for the series, which builds on the success of last year’s Go & Grow events. Tom Stein, CEO-Americas at Stein IAS is the BMA board member who oversees the conference series.

Tim Riesterer Corporate Visions The B2B Rising road show includes a stop at the 2013 Marketing Technology Summit in Phoenix, Arizona. Tim Riesterer, chief strategy and marketing officer at consultancy Corporate Visions, will kick off the event, which is co-hosted by BMA Phoenix and the Arizona Technology Council. His message: “You must be able to tell your story in a visual way.

The B2B Rising conference series heads to New York and Colorado this month. The events bring together a community of marketers who will explore the innovation unleashed by unprecedented change in the b2b industry. It is a topic around which both speakers and attendees can rally, said Tom Stein, CEO-Americas at Stein IAS.

Annette Fernandes, BMA Middle East  Business marketers in the Middle East have been talking about BMA since a regional chapter launched in May. Their conversations have helped grow a 40-member organization with representatives from companies including 3M, BPA Worldwide, Elcome International, Gyro, Jack Morton Worldwide and Pixelhunters. “We have utilized online channels to the max,” says Annette Fernandes, client services director at Fifth Ring.

Walter Ruckes In the digital age, message still trumps medium, says Walter Ruckes, VP-sales and channel engagement at marketing firm BI Worldwide. And marketers who shape their messages with an understanding of behavioral economics in mind have an advantage. The study of how thoughts and emotions influence customer decisions can help marketers “figure out how to frame product messaging or offers in a way where consumers will feel like they are missing out if they don’t complete a specific action,” he told BMA Buzz.

Michele Grieshaber serves as VP-demand programs at IBM North America, where she leverages Big Data and marketing automation capabilities to feed a $20 billion sales pipeline. She will share her experience with SoCal BMA members at the November 12 B2B Rising conference. BMA Buzz: How has data helped you better understand your audiences? Michele Grieshaber: We use data obtained through primary and secondary research to create personas.



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Here you can find a speaker, or make yourself available to speak on your areas of expertise.
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Get the latest BMA and B-to-B related insights from the BMA Buzz, the official BMA e-newsletter or daily updates from the BMA SmartBrief.
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BMA offers a wide variety of marketing opportunities for you to reach this very influential, highly specialized audience of B-to-B marketers.
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