Type A Communications
Carla Johnson, principal at Type A Communications, specializes in the development of content marketing strategies that build brand engagement. She is a frequent contributor to BMA conversations about best practices and has built a client base that stretches across organizations including Motorola Solutions and the U.S.
Marketers are under increasing pressure to demonstrate the results of their campaigns, but often struggle to identify and collect actionable data, says Elton Mayfield, founding partner of Kansas City-based agency ER Marketing. Mayfield, a member of the BMA International Board of Directors, spoke to BMA Carolinas about best practices this week: “It’s about defining what is important, impactful and executable, then measuring everything you can to see how you’re doing.”
BMA Buzz: Are all available metrics always important?
Elton Mayfield: Any metric can be important.
Emisare took home Best of Show and top honors at the ProAds Awards gala, a BMA Carolinas event held last month. The Greensboro, N.C.
Marketers should never trade quality for quantity, says Heather Head, chief content officer at Charlotte, N.C.-based consultancy Scopcity.
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