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By George Stenitzer, VP-marketing and corporate communications, Tellabs Harper Reed Harper Reed, chief technology officer of the Obama 2012 campaign, told the story of the technology that helped win the election. Reed spoke to about 300 people at Fuel, a BMA Chicago event held on May 14. The key lessons that Reed learned on the Obama campaign: Hire the best team.
BMA Chicago partnered with Loyola University Chicago to develop a digital certification program for mid-career marketing and communications professionals. The first course will begin on October 28. “The digital world is moving quickly,” says Marla Schrager, executive director of BMA Chicago.
Marketing campaigns for Accenture and Aon took home top honors Tuesday night when BMA Chicago hosted its annual Tower Awards Bash. The campaigns faced stiff competition. Interest in the competition reached a record high, with more than 420 entrants in 24 categories.
by Michael Krauss, president-Market Strategy Group Tom Ricketts Chairman Chicago Cubs Tom Ricketts’ vision is simple. He wants the Chicago Cubs to win the World Series. The chairman of the professional baseball team laid out his plan at a BMA Chicago luncheon on January 23.
BMA Chicago this week released a new e-book that serves as an integrated marketing primer. Ditch the Pitch: The New Integrated Marketing includes best practices, tools and templates to help business marketers get ahead. It is the first publication to come out of a new content committee headed by Belinda Hudmon, a BMA Chicago board member and senior director-digital strategy and operations at Motorola Solutions.
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