By George Stenitzer, VP-marketing and corporate communications, Tellabs
Harper Reed, chief technology officer of the Obama 2012 campaign, told the story of the technology that helped win the election. Reed spoke to about 300 people at Fuel, a BMA Chicago event held on May 14.
The key lessons that Reed learned on the Obama campaign: Hire the best team.
BMA Chicago partnered with Loyola University Chicago to develop a digital certification program for mid-career marketing and communications professionals. The first course will begin on October 28.
“The digital world is moving quickly,” says Marla Schrager, executive director of BMA Chicago.
Marketing campaigns for Accenture and Aon took home top honors Tuesday night when BMA Chicago hosted its annual Tower Awards Bash.
The campaigns faced stiff competition. Interest in the competition reached a record high, with more than 420 entrants in 24 categories.
The Chicago chapter of the BMA has partnered with Loyola’s Quinlan School of Business to develop a course that will help experienced and mid-career marketing managers better leverage digital channels.
The five-day Digital Marketing Strategy course will be offered at Loyola’s Water Tower Campus, October 13–17, and April 13–17. It marks BMA Chicago’s second digital marketing collaboration with the business school—but it will not be a repeat performance.
By Stephanie Schwab, principal, Crackerjack Marketing; faculty lead, Loyola-BMA Chicago digital marketing strategy certification program
Influence marketing. It’s a topic that’s been on the rise for at least a few years now. As a marketer, you’ve surely heard about it, and you’ve probably even dabbled in it.
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