request.ancestors = 1
session.lev = 0
Is not a regular "page"
session.chaptersite = 0
session.chapterroot = 1
session.chaptername =
session.homePageLayout = 1

  • Your Connection to B2B
  • BMA Regional Conference Series
  • Post-BMA14 Content
  • Join BMA Today!

Upcoming Events

See All

Kansas City

BMA Kansas City Chapter Event: October Lunch & Learn: Marketing in the World of Relationship Selling

10.1.14
Learn More

Chicago

BMA Chicago Chapter Event: Fuel Keynote & Expo

10.1.14
Get ready to accelerate your thinking with Fuel - an event featuring an evening keynote panel moderated by Jeffrey Hayzlett, host of "C-Suite with Jeffrey Hayzlett," on Bloomberg TV, a high-tech expo for marketers, cocktails and networking. Panelists include Andy England, EVP and chief marketing officer, MillerCoors, Leigh Segall, Chief Marketing Officer, InnerWorkings, Inc., and Christie Hefner, chairman of the board, Hatch Beauty and former Chairman, CEO of Playboy Enterprises.
Learn More

New Jersey

BMA New Jersey Chapter Event: Copy: Content Marketing’s Secret Weapon

10.7.14
Learn More

BMA Connect2

BMA Connect2: Milwaukee

10.8.14
Hear how Johnson Controls, a Fortune 75 multi-industrial B2B company, authentically aligned its 170,000 employees in over 150 countries around a single version of its corporate story.
Learn More

Houston

BMA Houston Chapter Auction

10.8.14
Learn More

Colorado

BMA Colorado Chapter Keynote Meeting: HOW TO DOMINATE YOUR MARKET ONE TWEET AT A TIME

10.8.14
Learn More

Chicago

BMA Chicago Chapter Event: Marketing Innovators Luncheon

10.9.14
Topic: Message Delivery in the Age of Anti-Advertising Speaker: Neal Campbell, EVP and Chief Marketing Officer, CDW and Lauren McCadney, Director, Digital Engagement and Social Media, CDW
Learn More

St. Louis

BMA St. Louis Chapter Event: "Enhancing Product Development through a Culture of Innovation"

10.9.14
Learn More

Chicago

BMA Chicago Chapter Event: Digital Marketing Strategy Certification Course through Loyola University

10.13.14
This intensive week-long seminar will provide you with a comprehensive groundwork in the rapidly changing world of digital marketing and prepare you to strategically choose, measure, and implement the right digital marketing components into your overall marketing plan. Upon successful completion of the program, participants will be awarded a Certificate in Digital Marketing Strategy from the Quinlan School of Business.
Learn More

Atlanta

BMA Atlanta Chapter Event: INTEGRATED MARKETING WITH A PANEL OF PROS

10.14.14
Learn More

Featured Items

See All
  • BMA researchers continue to define millennial impact on B2B

    Business marketers will need to adapt their practices to reach the influx of millennial buyers who are expected to control $170 billion within the next 10 years, according to new research from the Business Marketing Association.   Learn More >

  • Influence marketing: Developing a B2B program

    Influence marketing. It’s a topic that’s been on the rise for at least a few years now. As a marketer, you’ve surely heard about it, and you’ve probably even dabbled in it. But have you truly harnessed the power of influence marketing for your business-to-business company?   Learn More >

  • Handley: “All marketers should be good writers”

    Ann Handley doesn’t agree with your high school English teacher. Writing isn’t about topic sentences. It doesn’t follow a formula. And there is totally room for conversational phrasing.   Learn More >

  • REPORT: Millennials as B2B Buyers

    As the Millennial generation becomes the dominant population in the workforce by 2020, they will also gain significant prominence as consumers of business-to-business marketing information, significantly influencing the decision-making process. As B2B marketers, we need to understand how technology adoption blurs the lines between business and personal information for Millennials, and what that means for how we look at the access and messages we use to connect with them. This report highlights specific characteristics of the Millennial Generation that impact our work as B2B marketers as we look to engage, nurture and foster relationships with this group as B2B buyers.   Learn More >

  • REPORT: Millennials in the Workplace

    Born roughly between 1980 and the early 2000s, the Millennial Generation emerges as the result of a variety of influences. As the first group to come into adulthood immersed in technology, they symbolize the most ethnically and radically diverse generation of modern times. Experts anticipate that millennials will transform the current workforce from one dominated by workaholic baby boomers to one predominantly composed of new age thinkers. This report highlights aspects of the millennial perspective, what to prepare for as their population and influence increase in the workplace, and how B2B companies attract them as employees.   Learn More >

Tags > BMA Chicago
By George Stenitzer, VP-marketing and corporate communications, Tellabs Harper Reed Harper Reed, chief technology officer of the Obama 2012 campaign, told the story of the technology that helped win the election. Reed spoke to about 300 people at Fuel, a BMA Chicago event held on May 14. The key lessons that Reed learned on the Obama campaign: Hire the best team.

BMA Chicago partnered with Loyola University Chicago to develop a digital certification program for mid-career marketing and communications professionals. The first course will begin on October 28. “The digital world is moving quickly,” says Marla Schrager, executive director of BMA Chicago.

Marketing campaigns for Accenture and Aon took home top honors Tuesday night when BMA Chicago hosted its annual Tower Awards Bash. The campaigns faced stiff competition. Interest in the competition reached a record high, with more than 420 entrants in 24 categories.



The Chicago chapter of the BMA has partnered with Loyola’s Quinlan School of Business to develop a course that will help experienced and mid-career marketing managers better leverage digital channels. The five-day Digital Marketing Strategy course will be offered at Loyola’s Water Tower Campus, October 13–17, and April 13–17. It marks BMA Chicago’s second digital marketing collaboration with the business school—but it will not be a repeat performance.

By Stephanie Schwab, principal, Crackerjack Marketing; faculty lead, Loyola-BMA Chicago digital marketing strategy certification program Stephanie Schwab Influence marketing. It’s a topic that’s been on the rise for at least a few years now. As a marketer, you’ve surely heard about it, and you’ve probably even dabbled in it.



View all tags
View RSS XML

Speaker's Bureau BMA BUZZ BMA Marketing Opportunities

Here you can find a speaker, or make yourself available to speak on your areas of expertise.
Learn more >

Get the latest BMA and B-to-B related insights from the BMA Buzz, the official BMA e-newsletter or daily updates from the BMA SmartBrief.
Learn more >

BMA offers a wide variety of marketing opportunities for you to reach this very influential, highly specialized audience of B-to-B marketers.
Learn more >

 

A SPECIAL THANKS TO OUR BMA SPONSORS:

BMA Pacific Northwest BMA Northern California BMA Southern California BMA Phoenix BMA Colorado BMA Houston BMA Kansas City BMA St. Louis BMA Minnesota BMA Milwaukee BMA Chicago BMA Indianapolis BMA Cincinnati BMA Atlanta BMA Carolinas BMA Middle East & Northern Africa BMA Northern Ohio BMA Pittsburgh BMA Philadelphia BMA New Jersey BMA New York City BMA Boston Image Map