By Sandra Zoratti
What a beautiful word.
For the past 29 years, the Colorado Business Marketing Association has honored marketers.
B2B marketers can learn a lot from their B2C counterparts, says Chris Ingwalson, director of client services at Denver-based digital agency The1stMovement. Buyer behaviors are changing, and marketers need to make the transition that their audiences have already completed.
Ingwalson will share her digital insights with BMA Colorado members on August 22.
BMA Colorado worked with the Online Marketing Institute to develop a social media certification program tailored specifically to B2B marketers. The chapter is extending its discounted rate to the broader BMA membership.
“Whenever we ask marketers about their pain points, we hear about social media,” says Marilee Yorchak, executive director of BMA Colorado.
Marcus Sheridan built a content marketing strategy that helped his pool and spa company become an industry leader during a recession. The Sales Lion will share his digital marketing insights with attendees at the BMA14 Global Conference Connect2 regional event in Denver on Sept. 12.
The arrival of the empowered customer changes the way that marketers must approach both their colleagues and their prospects. Jay Gaines, VP-group director of SiriusDecisions, has his eye on the cultural shift that is helping companies fuel growth. He will share his insights at the BMA14 Global Conference Series Connect2: Denver event on Sept.
View all tags