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By Sandra Zoratti Sandra Zoratti Honor. What a beautiful word. For the past 29 years, the Colorado Business Marketing Association has honored marketers.
Chris Ingwalson B2B marketers can learn a lot from their B2C counterparts, says Chris Ingwalson, director of client services at Denver-based digital agency The1stMovement. Buyer behaviors are changing, and marketers need to make the transition that their audiences have already completed. Ingwalson will share her digital insights with BMA Colorado members on August 22.
Aaron Kahlow OMI BMA Colorado worked with the Online Marketing Institute to develop a social media certification program tailored specifically to B2B marketers. The chapter is extending its discounted rate to the broader BMA membership. “Whenever we ask marketers about their pain points, we hear about social media,” says Marilee Yorchak, executive director of BMA Colorado.
By Lisa A. Miller Lisa A. Miller “Should more of your marketing budget be spent finding new customers or should it be spent keeping the ones you have?” asks Lisa A.
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