Anthony Piwarun is a search engine marketing specialist who sits on the board of directors of the Milwaukee chapter of BMA. He chairs the university outreach and young professionals committee. He spoke to Buzz about the gap that exists between university and mid-career outreach, and the programs that BMA Milwaukee has put in place to engage his young professional peers.
In the digital age, message still trumps medium, says Walter Ruckes, VP-sales and channel engagement at marketing firm BI Worldwide.
And marketers who shape their messages with an understanding of behavioral economics in mind have an advantage.
The study of how thoughts and emotions influence customer decisions can help marketers “figure out how to frame product messaging or offers in a way where consumers will feel like they are missing out if they don’t complete a specific action,” he told BMA Buzz.
By Andrea Hubbert, president-elect, BMA Milwaukee
BMA Milwaukee has focused its keynote series on the changing role B2B marketing plays in driving business results. We capped off our keynote series last week with a program that honored our chapter’s presidential legacy and awarded scholarships to two future B2B marketers. Kathy Button Bell, BMA national board chair, also was on hand, delivering a rallying cry to “destroy silos.
By Andrea Hubbert, Hub+company
B2B customers are more informed than ever before. As a result, intellectual capital, particularly proprietary customer knowledge, has emerged as a primary source of competitive advantage. Many business leaders find it difficult, however, to leverage this data to provide the sophisticated products and services clients demand in today’s rapidly changing business environment.
By Andrea Tarrell, HNI
Branding and HR aren’t something we often think of as going together. But as the war for talent rages, focusing on the “employer brand” that our organizations project will become more important than ever.
Brand traditionally has been marketing’s turf, and branding your company to talent isn’t radically different than branding to prospective customers.
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