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Anthony Piwarun BMA Milwaukee Anthony Piwarun is a search engine marketing specialist who sits on the board of directors of the Milwaukee chapter of BMA. He chairs the university outreach and young professionals committee. He spoke to Buzz about the gap that exists between university and mid-career outreach, and the programs that BMA Milwaukee has put in place to engage his young professional peers.

Walter Ruckes In the digital age, message still trumps medium, says Walter Ruckes, VP-sales and channel engagement at marketing firm BI Worldwide. And marketers who shape their messages with an understanding of behavioral economics in mind have an advantage. The study of how thoughts and emotions influence customer decisions can help marketers “figure out how to frame product messaging or offers in a way where consumers will feel like they are missing out if they don’t complete a specific action,” he told BMA Buzz.

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