request.ancestors = 1
session.lev = 0
Is not a regular "page"
session.chaptersite = 0
session.chapterroot = 1
session.chaptername =
session.homePageLayout = 1

  • Your Connection to B2B
  • BMA Global Conference Series
  • BMA Website Survey
  • Join BMA Today!

Upcoming Events

See All

Southern California

BMA Southern California Chapter Event: Mixer on the Mezzanine

7.24.14
Complimentary appetizers will be promptly served at 6pm. No Host Bar: Attendees, take advantage of Diversions' Happy Hour rates through 7p.
Learn More

St. Louis

BMA St. Louis Chapter Event: Summer Chill Happy Hour

7.31.14
Learn More

Minnesota

BMA Minnesota Chapter Event: SUCCESS STORIES: OVERCOMING B2B CHALLENGES

8.5.14
Learn More

Southern California

BMA Southern California Chapter Event: B2B Content Marketing Forum & Harbor Cruise Reception

8.6.14
Join us at one of Newport Beach's crown jewels, the Balboa Bay Resort, for innovative social and content marketing insights, tips and resources. Topping-off late afternoon will be our Newport Harbor sunset cruise reception.
Learn More

New York City

BMA New York City Chapter Golf Classic

8.11.14
Learn More

Colorado

BMA Colorado Chapter Event: AUGUST BMA MEET-UP

8.13.14
Learn More

BMA Connect2

BMA Connect2: Phoenix

8.21.14
Learn More

Northern California

BMA NorCal Chapter Event: Gamification: How Employee Engagement Can Engage Your Brand And Customers with Rick DeMarco

8.27.14
Learn More

Featured Items

See All
  • BMA14 Photos

    We've posted nearly 200 photos from this year's BMA Global Conference! Check them out on Flickr and Facebook.   Learn More >

  • Congratulations to the sponsor tabletop BINGO winners

    BMA14 relies on the valued sponsorship of contributing Agencies and Suppliers. Attendees had the opportunity to visit the sponsor tabletops and participate in the Sponsor Bingo raffle. This year’s winner of the iPAD mini is Sophia Park, Digital Marketing Specialist, Molex and the iPAD Air winner is Samantha Becker, Project Manager, Stein IAS. Congrats!   Learn More >

  • Seidenstat: Driving conversation at BMA14

    The founder of ROI Communications, Barry Seidenstat, spoke with BMA Buzz about the technology that made an appearance at BMA14, the engagement that it fostered and the elements that marketers need to keep in mind when evaluating tools for their own events.   Learn More >

  • Slack named ‘reluctant recipient’ of G.D. Crain Award

    Gary Slack is on a roll. Last year he celebrated his 25th year at the helm of his namesake integrated marketing communications firm. Slack and Co. achieved almost 23% revenue growth and posted returns that netted a bevy of industry awards, most notably last month's B2 recognition as small agency of the year.   Learn More >

  • B2s: Top awards delivered in Chicago

    Accenture, Gyro, ServerLIFT Corp., Slack and Co., Stein IAS and Sullivan Higdon & Sink earned top honors in the annual B2 Awards competition. Paul Higgins, marketing director of TalkTalk Business, won recognition as Marketer of the Year.   Learn More >

Tags > BMA14


by Michael Krauss, president-Market Strategy Group Tom Ricketts Chairman Chicago Cubs Tom Ricketts’ vision is simple. He wants the Chicago Cubs to win the World Series. The chairman of the professional baseball team laid out his plan at a BMA Chicago luncheon on January 23.

Kelly Antonou Account Executive Kellen Company has named Kelly Antonou as senior account executive responsible for overseeing management of the Business Marketing Association. Antonou will work with the international board of directors and with the executive director to support the implementation of strategic initiatives and goals. She is based in Chicago.

By Kate Maddox for the BMA Show Daily Steve Liguori Steve Liguori, the incoming chairman of the Business Marketing Association, says that in the midst of tumultuous change going on in the industry, b-to-b marketers must “disrupt or be disrupted.” Liguori, executive director-global innovation and new models at GE, took over the leadership of the BMA Wednesday from Kathy Button Bell, VP-CMO at Emerson. In the following interview, Liguori talks about the state of b-to-b marketing and his vision for the BMA.

By Kate Maddox for the BMA14 Show Daily BMA14, the Business Marketing Association’s annual conference in Chicago, kicked off Wednesday before a crowd of nearly 1,000 attendees, making it “the single largest b-to-b professional event anywhere on the planet,” said incoming BMA chairman Steve Liguori. Liguori, executive director-global innovation and new models at GE, was joined on stage by Kathy Button Bell, outgoing BMA chairman and VP-CMO at Emerson Electric Co., following an introduction video that showed Button Bell skydiving and Liguori paddling up the Chicago River to get to the event.

BMA14 technology by the numbers 7,809 ISEBox video plays 7,167 messages posted to Livecube 513 attendees using Livecube  Barry Seidenstat Barry Seidenstat has managed the platforms for digital conversation at the annual BMA conference since 2009. The founder of ROI Communications spoke with BMA Buzz about the technology that made an appearance at BMA14, the engagement that it fostered and the elements that marketers need to keep in mind when evaluating tools for their own events. BMA Buzz: How has event technology evolved at the conference—and what are the gains? Barry Seidenstat: Last year we used an audience response system, and we had an event app.

By Anthony Kennada, Gainsight Anthony Kennada Every marketing team worth its salt is building a content marketing strategy. The results are proven, built around the philosophy that selling value to potential customers before they’re ready to buy will lead to a sales discussion when they’re ready. We are programmed to favor products or services delivered by companies perceived to be market leaders.

Top 3 presentations from the BMA14 ISEBOX Tim Riesterer How Marketers Can Assist Sales in Communicating Value Inside Scoop What Marketing Automation Users Wish They’d Known Before Buying Their System Beth Comstock Perpetual Motion Marketing BMA14 speakers are reaching an audience much larger than the more than 1,000 attendees who traveled to Chicago for the three-day event in May. Organizers tapped video production and event content management company ISEBOX to capture sessions and make the content available online via an event microsite. The site had garnered more than 16,750 unique page views by July 22.



View all tags
View RSS XML

Speaker's Bureau BMA BUZZ BMA Marketing Opportunities

Here you can find a speaker, or make yourself available to speak on your areas of expertise.
Learn more >

Get the latest BMA and B-to-B related insights from the BMA Buzz, the official BMA e-newsletter or daily updates from the BMA SmartBrief.
Learn more >

BMA offers a wide variety of marketing opportunities for you to reach this very influential, highly specialized audience of B-to-B marketers.
Learn more >

 

A SPECIAL THANKS TO OUR BMA SPONSORS:

BMA Pacific Northwest BMA Northern California BMA Southern California BMA Phoenix BMA Colorado BMA Houston BMA Kansas City BMA St. Louis BMA Minnesota BMA Milwaukee BMA Chicago BMA Indianapolis BMA Cincinnati BMA Atlanta BMA Carolinas BMA Middle East & Northern Africa BMA Northern Ohio BMA Pittsburgh BMA Philadelphia BMA New Jersey BMA New York City BMA Boston Image Map