by Michael Krauss, president-Market Strategy Group
Tom Ricketts’ vision is simple. He wants the Chicago Cubs to win the World Series.
The chairman of the professional baseball team laid out his plan at a BMA Chicago luncheon on January 23.
Kellen Company has named Kelly Antonou as senior account executive responsible for overseeing management of the Business Marketing Association. Antonou will work with the international board of directors and with the executive director to support the implementation of strategic initiatives and goals. She is based in Chicago.
By Kate Maddox for the BMA Show Daily
Steve Liguori, the incoming chairman of the Business Marketing Association, says that in the midst of tumultuous change going on in the industry, b-to-b marketers must “disrupt or be disrupted.”
Liguori, executive director-global innovation and new models at GE, took over the leadership of the BMA Wednesday from Kathy Button Bell, VP-CMO at Emerson.
In the following interview, Liguori talks about the state of b-to-b marketing and his vision for the BMA.
By Kate Maddox for the BMA14 Show Daily
BMA14, the Business Marketing Association’s annual conference in Chicago, kicked off Wednesday before a crowd of nearly 1,000 attendees, making it “the single largest b-to-b professional event anywhere on the planet,” said incoming BMA chairman Steve Liguori.
Liguori, executive director-global innovation and new models at GE, was joined on stage by Kathy Button Bell, outgoing BMA chairman and VP-CMO at Emerson Electric Co., following an introduction video that showed Button Bell skydiving and Liguori paddling up the Chicago River to get to the event.
BMA14 technology by the numbers
7,809 ISEBox video plays
7,167 messages posted to Livecube
513 attendees using Livecube
Barry Seidenstat has managed the platforms for digital conversation at the annual BMA conference since 2009. The founder of ROI Communications spoke with BMA Buzz about the technology that made an appearance at BMA14, the engagement that it fostered and the elements that marketers need to keep in mind when evaluating tools for their own events.
BMA Buzz: How has event technology evolved at the conference—and what are the gains?
Barry Seidenstat: Last year we used an audience response system, and we had an event app.
By Anthony Kennada, Gainsight
Every marketing team worth its salt is building a content marketing strategy. The results are proven, built around the philosophy that selling value to potential customers before they’re ready to buy will lead to a sales discussion when they’re ready. We are programmed to favor products or services delivered by companies perceived to be market leaders.
Top 3 presentations from the BMA14 ISEBOX
How Marketers Can Assist Sales in Communicating Value
What Marketing Automation Users Wish They’d Known Before Buying Their System
Perpetual Motion Marketing
BMA14 speakers are reaching an audience much larger than the more than 1,000 attendees who traveled to Chicago for the three-day event in May. Organizers tapped video production and event content management company ISEBOX to capture sessions and make the content available online via an event microsite. The site had garnered more than 16,750 unique page views by July 22.
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