request.ancestors = 1
session.lev = 0
Is not a regular "page"
session.chaptersite = 0
session.chapterroot = 1
session.chaptername =
session.homePageLayout = 1

  • It's Official!
  • Your Connection to B2B
  • BMA Regional Conference Series
  • Join BMA Today!

Upcoming Events

See All

Northern California

BMA NorCal Chapter Event: Content Marketing: A best practices discussion with marketing leaders, moderated by Laura Ramos

Learn More


BMA Minnesota Chapter Event: Strategies to Win with the Evolution of Channel Marketing

Learn More


Young Professionals Event

Topic: Networking 101 Speaker and Location: TBD
Learn More


BMA Minnesota Chapter YP VIBE Event: Agency Crawl - Members Only

Learn More


Marketing Innovators Luncheon

Topic and Speaker: TBD
Learn More


Breakfast Seminar

Topic: Lights, Cameras, Activation: Production insights and best practices that build better engagements, inspire audiences and measurable experiences Speaker: Chris Payne, Resolution
Learn More

Southern California

BMA Southern California Chapter Event - Capabilities vs Value: Simplifying Your Technology's Messaging

Does your organization spend hundreds of man-hours on RFIs/RFPs and technical presentations only to learn that your prospect chose an “inferior” competitor? If your company provides complex technical solutions with million-dollar price tags, you likely struggle with long, expensive sales cycles and rapid commoditization. Unfortunately, in the rapidly changing tech industry, the innovations we’re so proud of are fleeting, and can actually become a deficit when it comes to messaging.
Learn More


BMA Minnesota Chapter Learning Event: The Honeywell Story: Radically Improving the Customer Experience at Every Touch Point

Learn More


BMA Minnesota Chapter Learning Event: Success Stories: Breaking Through the Clutter

Learn More

BMA Global

BMA Minnesota Chapter Learning Event: Marketing Tools and Technology to Help You Work Smarter

Learn More

Featured Items

See All
  • BMA/Associate ANA Member Benefits

    The purpose of this is to outline the benefits BMA members will have as Associate Members of ANA. BMA/Associate ANA members are those BMA members not eligible for full ANA membership. They are not client-side marketers, but agencies, researchers, suppliers, media companies, etc. ANA membership by charter is made up of only client-side marketers.   Learn More >


    The ANA (Association of National Advertisers) and the Business Marketing Association (BMA) have announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

  • BMA and ANA: Driving Value and Growth for Members

    Steve Liguori and ANA president and CEO Bob Liodice discuss the combination of the BMA and ANA.   Learn More >

  • Oct. 17 message from Chairman Stephen Liguori

    I’m thrilled to announce that the BMA will join forces with the ANA to further advance the B2B marketing profession and the expertise of our members. This decision is one of the biggest that the association has faced since our inception in 1922. Over the last few years, the BMA board has focused on delivering higher levels of value to members and expanding our voice in the B2B marketing community. We think this combination will do exactly that.   Learn More >

  • BMA and ANA announce plan to become the industry’s most comprehensive marketing association

    On Oct. 17 the BMA and ANA announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

Tags > BMA14

By Kate Maddox for the BMA Show Daily Steve Liguori Steve Liguori, the incoming chairman of the Business Marketing Association, says that in the midst of tumultuous change going on in the industry, b-to-b marketers must “disrupt or be disrupted.” Liguori, executive director-global innovation and new models at GE, took over the leadership of the BMA Wednesday from Kathy Button Bell, VP-CMO at Emerson. In the following interview, Liguori talks about the state of b-to-b marketing and his vision for the BMA.

By Kate Maddox for the BMA14 Show Daily BMA14, the Business Marketing Association’s annual conference in Chicago, kicked off Wednesday before a crowd of nearly 1,000 attendees, making it “the single largest b-to-b professional event anywhere on the planet,” said incoming BMA chairman Steve Liguori. Liguori, executive director-global innovation and new models at GE, was joined on stage by Kathy Button Bell, outgoing BMA chairman and VP-CMO at Emerson Electric Co., following an introduction video that showed Button Bell skydiving and Liguori paddling up the Chicago River to get to the event.

BMA14 technology by the numbers 7,809 ISEBox video plays 7,167 messages posted to Livecube 513 attendees using Livecube  Barry Seidenstat Barry Seidenstat has managed the platforms for digital conversation at the annual BMA conference since 2009. The founder of ROI Communications spoke with BMA Buzz about the technology that made an appearance at BMA14, the engagement that it fostered and the elements that marketers need to keep in mind when evaluating tools for their own events. BMA Buzz: How has event technology evolved at the conference—and what are the gains? Barry Seidenstat: Last year we used an audience response system, and we had an event app.

By Anthony Kennada, Gainsight Anthony Kennada Every marketing team worth its salt is building a content marketing strategy. The results are proven, built around the philosophy that selling value to potential customers before they’re ready to buy will lead to a sales discussion when they’re ready. We are programmed to favor products or services delivered by companies perceived to be market leaders.

Top 3 presentations from the BMA14 ISEBOX Tim Riesterer How Marketers Can Assist Sales in Communicating Value Inside Scoop What Marketing Automation Users Wish They’d Known Before Buying Their System Beth Comstock Perpetual Motion Marketing BMA14 speakers are reaching an audience much larger than the more than 1,000 attendees who traveled to Chicago for the three-day event in May. Organizers tapped video production and event content management company ISEBOX to capture sessions and make the content available online via an event microsite. The site had garnered more than 16,750 unique page views by July 22.

Gary Slack Gary Slack is on a roll. Last year he celebrated his 25th year at the helm of his namesake integrated marketing communications firm. Slack and Co.

By Edmund Lawler for the BMA14 Show Daily The next big thing in b-to-b marketing may be hard to pin down based on the variety of responses on Wednesday from a panel of veteran marketers hosted by TV personality Jeffrey Hayzlett. Rebecca Carr, CMO for Century Link Technology Solutions, predicted it will be personalization. Stephanie Buscemi, CMO for IHS, said it will be relevance in a time of great noise and clutter.

By Kate Maddox for the BMA14 Show Daily A panel of leading b-to-b marketers shared strategies on how they have transformed their organizations in order to get results, during a Thursday session titled “Understanding the DNA of a Growth Marketer.” The panel took its name from a study conducted last year by software company SAP, based on a survey of more than 1,500 marketers in 56 countries. “Three years ago, we started a big transformation of our own, but it felt like something was missing,” said Madhur Aggarwal, VP-marketing at SAP.

By Edmund Lawler for the BMA14 Show Daily Kathy Button Bell, outgoing chairman of the Business Marketing Association, looks back on a year in which the BMA made great strides in building up its infrastructure with more consistent branding; stronger, more relevant content; and the continued growth of the annual conference, known this year as BMA14. Button Bell is VP-CMO of Emerson Electric Co., where she leads the diverse industrial manufacturer's global brand building and its digital transformation.

Jay Gaines The arrival of the empowered customer changes the way that marketers must approach both their colleagues and their prospects. Jay Gaines, VP-group director of SiriusDecisions, has his eye on the cultural shift that is helping companies fuel growth. He will share his insights at the BMA14 Global Conference Series Connect2: Denver event on Sept.

Connect2 organizers expect a capacity crowd to turn out next week for Future Perfect, the New York City stop of the BMA14 Regional Conference Series. The Sept. 17 event will focus on near-term trends and technologies, as well as the generational shifts that are changing the face of B2B.

Jeffrey Hayzlett takes a turn in the hot seat.  Richard Roberts and Thad Kahlow, founders and co-editors of the educational B2Beacon website, lured prominent speakers at the 2014 BMA Global Conference away from the main stage and into a makeshift recording studio. The resulting video series became the foundation of a B2Beacon video initiative that now is available on the company’s website.

View all tags
Speaker's Bureau BMA BUZZ BMA Marketing Opportunities

Here you can find a speaker, or make yourself available to speak on your areas of expertise.
Learn more >

Get the latest BMA and B-to-B related insights from the BMA Buzz, the official BMA e-newsletter or daily updates from the BMA SmartBrief.
Learn more >

BMA offers a wide variety of marketing opportunities for you to reach this very influential, highly specialized audience of B-to-B marketers.
Learn more >



BMA Pacific Northwest BMA Northern California BMA Southern California BMA Phoenix BMA Colorado BMA Houston BMA Kansas City BMA St. Louis BMA Minnesota BMA Milwaukee BMA Chicago BMA Indianapolis BMA Cincinnati BMA Atlanta BMA Carolinas BMA Middle East & Northern Africa BMA Northern Ohio BMA Pittsburgh BMA Philadelphia BMA New Jersey BMA New York City BMA Boston Image Map