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Upcoming Events

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Kansas City

BMA Kansas City Chapter Event: August Lunch & Learn: Beyond Event Marketing

8.27.14
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Northern California

BMA NorCal Chapter Event: Gamification: How Employee Engagement Can Engage Your Brand And Customers with Rick DeMarco

8.27.14
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Middle East North Africa

BMA Middle East Chapter Event: A Mind Gym Workout: Collaborative Solutions

8.28.14
In marketing, true collaboration is not easy to achieve, but there are tactics we can use to help us get there. Facilitator Corrina Cross uses her knowledge, skills, experience and personality to help enrich the lives of others.
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Colorado

BMA Colorado Chapter AUGUST ROUNDTABLE - BE A DIGITAL STANDOUT: IT’S NOT THE TOOLS. IT’S THE DIFFERENTIATION.

8.28.14
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Northeast Ohio

Content Marketing World

9.8.14
Content Marketing World, the largest content marketing event on the planet, is coming back to the United States for a fourth year. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. Register today using the code BMA10 to get 10% off!
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Minnesota

BMA Minnesota Chapter HALF DAY SKILL BUILDER WORKSHOPS: A FOCUS ON SOCIAL MEDIA

9.9.14
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Milwaukee

BMA Milwaukee Chapter Event: The Push-Pull of Strategic B2B Marketing: How James Hardie Building Products Romances Consumers to Make a Contractor Sale

9.10.14
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Northeast Ohio

BMA Northeast Ohio Chapter Event: Brand Storytellng meets Sales Enablement

9.10.14
Join us on the final day of Content Marketing World for a panel discussion on Brand Storytelling meets Sales Enablement. Writers Dave Murray and Carla Johnson will act as our moderators while 4 experts (click "more information" to find out who's on the panel) share their perspectives and experience on the subjects. Use the code BMA in CLE for 50% off registration!
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Featured Items

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  • Unravelling the issue of CMO as IT Supremo

    Gartner predicted some time ago that by 2017, CMOs would have more influence on IT purchases than CIOs. We gasped at this game-changing prediction, and at every event I have been to recently, someone has reminded us of this to illustrate how the landscape is changing—and how we all need to adapt fast.   Learn More >

  • Ramos: Steps to improve content marketing strategy

    Content marketing programs are not as mature as many marketers think, according to a Forrester Research report produced with input from BMA members. Analyst Laura Ramos spoke to BMA Buzz about elevated perceptions, untapped opportunities and the tools that can help marketers advance their own programs.   Learn More >

  • Welcome to the Future of Business Marketing

    As the incoming Chair of the world's largest association dedicated to B2B marketing, I have a unique perspective on the profession. In serving as the former Executive Director-Global Innovation and New Models at GE and now starting my own firm, Liguori Innovation, I see first-hand that business marketing is growing in stature and expertise, and I want to support the continued recognition of what we bring to the table.   Learn More >

  • Brenner: Build a culture of content

    BMA national board member Michael Brenner made headlines when he jumped from SAP to content marketing startup NewsCred. He joined the company as head of strategy in June. The role, he says, gives him an opportunity to extend content advocacy that he began inside SAP to a broader audience of marketers.   Learn More >

  • BMA and Forrester Research Release Benchmark Study

    Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about features and benefits to delivering valuable information that drives business results. To understand how well business-to-business (B2B) marketers are making this transition, we surveyed 113 senior marketers to gauge their content development sophistication and maturity.   Learn More >

Tags > BMA14

By Kate Maddox for the BMA Show Daily Steve Liguori Steve Liguori, the incoming chairman of the Business Marketing Association, says that in the midst of tumultuous change going on in the industry, b-to-b marketers must “disrupt or be disrupted.” Liguori, executive director-global innovation and new models at GE, took over the leadership of the BMA Wednesday from Kathy Button Bell, VP-CMO at Emerson. In the following interview, Liguori talks about the state of b-to-b marketing and his vision for the BMA.

By Kate Maddox for the BMA14 Show Daily BMA14, the Business Marketing Association’s annual conference in Chicago, kicked off Wednesday before a crowd of nearly 1,000 attendees, making it “the single largest b-to-b professional event anywhere on the planet,” said incoming BMA chairman Steve Liguori. Liguori, executive director-global innovation and new models at GE, was joined on stage by Kathy Button Bell, outgoing BMA chairman and VP-CMO at Emerson Electric Co., following an introduction video that showed Button Bell skydiving and Liguori paddling up the Chicago River to get to the event.

BMA14 technology by the numbers 7,809 ISEBox video plays 7,167 messages posted to Livecube 513 attendees using Livecube  Barry Seidenstat Barry Seidenstat has managed the platforms for digital conversation at the annual BMA conference since 2009. The founder of ROI Communications spoke with BMA Buzz about the technology that made an appearance at BMA14, the engagement that it fostered and the elements that marketers need to keep in mind when evaluating tools for their own events. BMA Buzz: How has event technology evolved at the conference—and what are the gains? Barry Seidenstat: Last year we used an audience response system, and we had an event app.

By Anthony Kennada, Gainsight Anthony Kennada Every marketing team worth its salt is building a content marketing strategy. The results are proven, built around the philosophy that selling value to potential customers before they’re ready to buy will lead to a sales discussion when they’re ready. We are programmed to favor products or services delivered by companies perceived to be market leaders.

Top 3 presentations from the BMA14 ISEBOX Tim Riesterer How Marketers Can Assist Sales in Communicating Value Inside Scoop What Marketing Automation Users Wish They’d Known Before Buying Their System Beth Comstock Perpetual Motion Marketing BMA14 speakers are reaching an audience much larger than the more than 1,000 attendees who traveled to Chicago for the three-day event in May. Organizers tapped video production and event content management company ISEBOX to capture sessions and make the content available online via an event microsite. The site had garnered more than 16,750 unique page views by July 22.

Gary Slack Gary Slack is on a roll. Last year he celebrated his 25th year at the helm of his namesake integrated marketing communications firm. Slack and Co.

By Edmund Lawler for the BMA14 Show Daily The next big thing in b-to-b marketing may be hard to pin down based on the variety of responses on Wednesday from a panel of veteran marketers hosted by TV personality Jeffrey Hayzlett. Rebecca Carr, CMO for Century Link Technology Solutions, predicted it will be personalization. Stephanie Buscemi, CMO for IHS, said it will be relevance in a time of great noise and clutter.

By Kate Maddox for the BMA14 Show Daily A panel of leading b-to-b marketers shared strategies on how they have transformed their organizations in order to get results, during a Thursday session titled “Understanding the DNA of a Growth Marketer.” The panel took its name from a study conducted last year by software company SAP, based on a survey of more than 1,500 marketers in 56 countries. “Three years ago, we started a big transformation of our own, but it felt like something was missing,” said Madhur Aggarwal, VP-marketing at SAP.

By Edmund Lawler for the BMA14 Show Daily Kathy Button Bell, outgoing chairman of the Business Marketing Association, looks back on a year in which the BMA made great strides in building up its infrastructure with more consistent branding; stronger, more relevant content; and the continued growth of the annual conference, known this year as BMA14. Button Bell is VP-CMO of Emerson Electric Co., where she leads the diverse industrial manufacturer's global brand building and its digital transformation.



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