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  • Your Connection to B2B
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Upcoming Events

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Carolinas

BMA Carolinas Chapter Event: CMI Content Marketing Master Class

11.4.14
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Milwaukee

BMA Milwaukee Chapter YP Event: What I Wish the Millennials on My Team Knew

11.5.14
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Philadelphia

BMA Philadelphia Chapter Event: Executive Breakfast Briefing

11.6.14
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St. Louis

BMA St. Louis Chapter Event: Business is Brewing: Two B2B Marketing professionals spill the beans on making coffee better, faster and cheaper

11.6.14
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Minnesota

BMA Minnesota Chapter Event: B-TO-B MULTI-CHANNEL MARKETING: WHAT WILL IT TAKE TO BECOME OMNICHANNEL?

11.11.14
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New Jersey

BMA New Jersey Chapter Event: How Should I Choose and Implement a Marketing Automation System?

11.11.14
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Northeast Ohio

Northeast Ohio Chapter Event: "Assets and the Enterprise" featuring James Lockman of Adobe Systems

11.12.14
Assets are the foundation of any corporate communication strategy. Whether a one-time ad unit or long form training video or corporate brand identity, all projects begin with creatives. Learn about Adobe's solutions to help make, manage, measure and monetize assets while growing your bottom line.
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Chicago

BMA Chicago Chapter Event: Marketing Innovators Luncheon

11.13.14
Michael Williams, Chief Marketing Officer, Grand Prix of America, Formula 1
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Milwaukee

BMA Milwaukee Chapter Event: Marketing Automation Myth-Busting

11.13.14
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Philadelphia

BMA Philadelphia Chapter Event: Marketing Alliance Of Philadelphia: Sports Marketing Panel

11.13.14
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Featured Items

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  • BMA and ANA: Driving Value and Growth for Members

    Steve Liguori and ANA president and CEO Bob Liodice discuss the combination of the BMA and ANA.   Learn More >

  • Oct. 17 message from Chairman Stephen Liguori

    I’m thrilled to announce that the BMA will join forces with the ANA to further advance the B2B marketing profession and the expertise of our members. This decision is one of the biggest that the association has faced since our inception in 1922. Over the last few years, the BMA board has focused on delivering higher levels of value to members and expanding our voice in the B2B marketing community. We think this combination will do exactly that.   Learn More >

  • BMA and ANA announce plan to become the industry’s most comprehensive marketing association

    On Oct. 17 the BMA and ANA announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

  • CMI/MarketingProfs Release 2015 B2B Content Marketing Research

    B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends-North America reports on the findings gathered from the fifth annual content marketing survey conducted by Content Marketing Institute and MarketingProfs and sponsored by Brightcove. More than 1,800 B2B marketers in North American from diverse industries and a wide range of company sizes responded to the survey in July and August 2014. BMA served as the primary research partner for the report.   Learn More >

  • BMA researchers continue to define millennial impact on B2B

    Business marketers will need to adapt their practices to reach the influx of millennial buyers who are expected to control $170 billion within the next 10 years, according to new research from the Business Marketing Association.   Learn More >

Tags > BMA14

By Kate Maddox for the BMA Show Daily Steve Liguori Steve Liguori, the incoming chairman of the Business Marketing Association, says that in the midst of tumultuous change going on in the industry, b-to-b marketers must “disrupt or be disrupted.” Liguori, executive director-global innovation and new models at GE, took over the leadership of the BMA Wednesday from Kathy Button Bell, VP-CMO at Emerson. In the following interview, Liguori talks about the state of b-to-b marketing and his vision for the BMA.

By Kate Maddox for the BMA14 Show Daily BMA14, the Business Marketing Association’s annual conference in Chicago, kicked off Wednesday before a crowd of nearly 1,000 attendees, making it “the single largest b-to-b professional event anywhere on the planet,” said incoming BMA chairman Steve Liguori. Liguori, executive director-global innovation and new models at GE, was joined on stage by Kathy Button Bell, outgoing BMA chairman and VP-CMO at Emerson Electric Co., following an introduction video that showed Button Bell skydiving and Liguori paddling up the Chicago River to get to the event.

BMA14 technology by the numbers 7,809 ISEBox video plays 7,167 messages posted to Livecube 513 attendees using Livecube  Barry Seidenstat Barry Seidenstat has managed the platforms for digital conversation at the annual BMA conference since 2009. The founder of ROI Communications spoke with BMA Buzz about the technology that made an appearance at BMA14, the engagement that it fostered and the elements that marketers need to keep in mind when evaluating tools for their own events. BMA Buzz: How has event technology evolved at the conference—and what are the gains? Barry Seidenstat: Last year we used an audience response system, and we had an event app.

By Anthony Kennada, Gainsight Anthony Kennada Every marketing team worth its salt is building a content marketing strategy. The results are proven, built around the philosophy that selling value to potential customers before they’re ready to buy will lead to a sales discussion when they’re ready. We are programmed to favor products or services delivered by companies perceived to be market leaders.

Top 3 presentations from the BMA14 ISEBOX Tim Riesterer How Marketers Can Assist Sales in Communicating Value Inside Scoop What Marketing Automation Users Wish They’d Known Before Buying Their System Beth Comstock Perpetual Motion Marketing BMA14 speakers are reaching an audience much larger than the more than 1,000 attendees who traveled to Chicago for the three-day event in May. Organizers tapped video production and event content management company ISEBOX to capture sessions and make the content available online via an event microsite. The site had garnered more than 16,750 unique page views by July 22.

Gary Slack Gary Slack is on a roll. Last year he celebrated his 25th year at the helm of his namesake integrated marketing communications firm. Slack and Co.

By Edmund Lawler for the BMA14 Show Daily The next big thing in b-to-b marketing may be hard to pin down based on the variety of responses on Wednesday from a panel of veteran marketers hosted by TV personality Jeffrey Hayzlett. Rebecca Carr, CMO for Century Link Technology Solutions, predicted it will be personalization. Stephanie Buscemi, CMO for IHS, said it will be relevance in a time of great noise and clutter.

By Kate Maddox for the BMA14 Show Daily A panel of leading b-to-b marketers shared strategies on how they have transformed their organizations in order to get results, during a Thursday session titled “Understanding the DNA of a Growth Marketer.” The panel took its name from a study conducted last year by software company SAP, based on a survey of more than 1,500 marketers in 56 countries. “Three years ago, we started a big transformation of our own, but it felt like something was missing,” said Madhur Aggarwal, VP-marketing at SAP.

By Edmund Lawler for the BMA14 Show Daily Kathy Button Bell, outgoing chairman of the Business Marketing Association, looks back on a year in which the BMA made great strides in building up its infrastructure with more consistent branding; stronger, more relevant content; and the continued growth of the annual conference, known this year as BMA14. Button Bell is VP-CMO of Emerson Electric Co., where she leads the diverse industrial manufacturer's global brand building and its digital transformation.

Jay Gaines The arrival of the empowered customer changes the way that marketers must approach both their colleagues and their prospects. Jay Gaines, VP-group director of SiriusDecisions, has his eye on the cultural shift that is helping companies fuel growth. He will share his insights at the BMA14 Global Conference Series Connect2: Denver event on Sept.

Connect2 organizers expect a capacity crowd to turn out next week for Future Perfect, the New York City stop of the BMA14 Regional Conference Series. The Sept. 17 event will focus on near-term trends and technologies, as well as the generational shifts that are changing the face of B2B.



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