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Annette Fernandes, BMA Middle East  Business marketers in the Middle East have been talking about BMA since a regional chapter launched in May. Their conversations have helped grow a 40-member organization with representatives from companies including 3M, BPA Worldwide, Elcome International, Gyro, Jack Morton Worldwide and Pixelhunters. “We have utilized online channels to the max,” says Annette Fernandes, client services director at Fifth Ring.

By Glenn Schutz Glenn Schutz BPA Worldwide Marketers and media buyers face a myriad of challenges as the number of ad networks and demand-side platforms grow. It has become more and more important to track exactly where ads land, because units don’t always end up on the intended sites. By some reports, campaigns can experience up to 30% wastage.



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