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Gary Slack spearheads planning for the 2013 International BMA Conference, which will take place May 29-31 in Chicago. The chairman and chief experience officer of Slack and Co. already has organized the annual conference four times, and the event has tripled in size during his tenure.
Scot Wingo CEO ChannelAdvisor Ecommerce sites have changed the consumer experience and are beginning to make a mark on the b-to-b buying experience as well, says Scot Wingo, CEO-ChannelAdvisor, an ecommerce solution provider based in Raleigh, N.C. Wingo will speak at the 2013 International BMA Conference, sitting down for a fireside chat with Charlie Peters, senior executive VP-Emerson.
Neil Rackham The Professor of Professional Selling Phil Kotler S.C. Johnson Distinguished Professor of International Marketing Northwestern University “It’s more essential than ever for sales and marketing to work together,” says Neil Rackham, an author and strategist who tracks the relationship of the troubled corporate siblings.
David Meerman Scott Author, Newsjacking and Real-Time Marketing “Marketing has traditionally been about campaigns,” says David Meerman Scott, author of Newsjacking and Real-Time Marketing. “It’s war. It’s strategy, and it’s building a plan for next quarter.
Joe Pulizzi CEO Content Marketing Institute Joe Pulizzi is ready to see good storytellers take control of the b-to-b marketing narrative. The founder and CEO of the Content Marketing Institute will lead a panel session of creative voices at the Global BMA Conference in Chicago. The line-up includes Michael Brenner, senior director-marketing and content strategy at SAP; Jodi Navta, VP-marketing and communications at Coyote Logistics, and Todd Wheatland, VP-head of thought leadership and marketing at Kelly Outsourcing and Consulting Group.
Additional highlights 84% of respondents said that business-to-consumer trends impact their market. 25% said that their organizations employ a documented content management strategy across the enterprise. 36% have made progress toward using predictive analytics.
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