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  • Your Connection to B2B
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Upcoming Events

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Carolinas

BMA Carolinas Chapter Event: CMI Content Marketing Master Class

11.4.14
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Milwaukee

BMA Milwaukee Chapter YP Event: What I Wish the Millennials on My Team Knew

11.5.14
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Philadelphia

BMA Philadelphia Chapter Event: Executive Breakfast Briefing

11.6.14
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St. Louis

BMA St. Louis Chapter Event: Business is Brewing: Two B2B Marketing professionals spill the beans on making coffee better, faster and cheaper

11.6.14
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Minnesota

BMA Minnesota Chapter Event: B-TO-B MULTI-CHANNEL MARKETING: WHAT WILL IT TAKE TO BECOME OMNICHANNEL?

11.11.14
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New Jersey

BMA New Jersey Chapter Event: How Should I Choose and Implement a Marketing Automation System?

11.11.14
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Northeast Ohio

Northeast Ohio Chapter Event: "Assets and the Enterprise" featuring James Lockman of Adobe Systems

11.12.14
Assets are the foundation of any corporate communication strategy. Whether a one-time ad unit or long form training video or corporate brand identity, all projects begin with creatives. Learn about Adobe's solutions to help make, manage, measure and monetize assets while growing your bottom line.
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Chicago

BMA Chicago Chapter Event: Marketing Innovators Luncheon

11.13.14
Michael Williams, Chief Marketing Officer, Grand Prix of America, Formula 1
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Milwaukee

BMA Milwaukee Chapter Event: Marketing Automation Myth-Busting

11.13.14
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Philadelphia

BMA Philadelphia Chapter Event: Marketing Alliance Of Philadelphia: Sports Marketing Panel

11.13.14
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Featured Items

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  • BMA and ANA: Driving Value and Growth for Members

    Steve Liguori and ANA president and CEO Bob Liodice discuss the combination of the BMA and ANA.   Learn More >

  • Oct. 17 message from Chairman Stephen Liguori

    I’m thrilled to announce that the BMA will join forces with the ANA to further advance the B2B marketing profession and the expertise of our members. This decision is one of the biggest that the association has faced since our inception in 1922. Over the last few years, the BMA board has focused on delivering higher levels of value to members and expanding our voice in the B2B marketing community. We think this combination will do exactly that.   Learn More >

  • BMA and ANA announce plan to become the industry’s most comprehensive marketing association

    On Oct. 17 the BMA and ANA announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

  • CMI/MarketingProfs Release 2015 B2B Content Marketing Research

    B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends-North America reports on the findings gathered from the fifth annual content marketing survey conducted by Content Marketing Institute and MarketingProfs and sponsored by Brightcove. More than 1,800 B2B marketers in North American from diverse industries and a wide range of company sizes responded to the survey in July and August 2014. BMA served as the primary research partner for the report.   Learn More >

  • BMA researchers continue to define millennial impact on B2B

    Business marketers will need to adapt their practices to reach the influx of millennial buyers who are expected to control $170 billion within the next 10 years, according to new research from the Business Marketing Association.   Learn More >

Tags > Blaze
Gary Slack spearheads planning for the 2013 International BMA Conference, which will take place May 29-31 in Chicago. The chairman and chief experience officer of Slack and Co. already has organized the annual conference four times, and the event has tripled in size during his tenure.

Scot Wingo CEO ChannelAdvisor Ecommerce sites have changed the consumer experience and are beginning to make a mark on the b-to-b buying experience as well, says Scot Wingo, CEO-ChannelAdvisor, an ecommerce solution provider based in Raleigh, N.C. Wingo will speak at the 2013 International BMA Conference, sitting down for a fireside chat with Charlie Peters, senior executive VP-Emerson.

Neil Rackham The Professor of Professional Selling Phil Kotler S.C. Johnson Distinguished Professor of International Marketing Northwestern University   “It’s more essential than ever for sales and marketing to work together,” says Neil Rackham, an author and strategist who tracks the relationship of the troubled corporate siblings.

David Meerman Scott Author, Newsjacking and Real-Time Marketing  “Marketing has traditionally been about campaigns,” says David Meerman Scott, author of Newsjacking and Real-Time Marketing. “It’s war. It’s strategy, and it’s building a plan for next quarter.

Joe Pulizzi CEO Content Marketing Institute Joe Pulizzi is ready to see good storytellers take control of the b-to-b marketing narrative. The founder and CEO of the Content Marketing Institute will lead a panel session of creative voices at the Global BMA Conference in Chicago. The line-up includes Michael Brenner, senior director-marketing and content strategy at SAP; Jodi Navta, VP-marketing and communications at Coyote Logistics, and Todd Wheatland, VP-head of thought leadership and marketing at Kelly Outsourcing and Consulting Group.

Additional highlights 84% of respondents said that business-to-consumer trends impact their market. 25% said that their organizations employ a documented content management strategy across the enterprise. 36% have made progress toward using predictive analytics.



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