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Carla Johnson Principal Type A Communications Carla Johnson, principal at Type A Communications, specializes in the development of content marketing strategies that build brand engagement. She is a frequent contributor to BMA conversations about best practices and has built a client base that stretches across organizations including Motorola Solutions and the U.S.

Kathy Button Bell Al Maag Michael Brenner Carla Johnson The Business Marketing Association formally introduced its 2013-2014 board of directors last week, coupling the news with an announcement regarding the release of a joint BMA-Forrester Research report. The juxtaposition of the two news items was no coincidence. The report looks at the changing role of the CMO, and it spells out the industry challenges that will shape the work of the association and its 29-member board.

Carla Johnson Type A Communications “A content strategy serves as a North Star for all content efforts,” writes Carla Johnson, president-Type A Communications. “It guides the evolution of content over time and helps marketers understand what success looks like for them and their particular company.” The BMA international board member produced a webinar that emphasizes best practices for developing an actionable content strategy.

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