Type A Communications
Carla Johnson, principal at Type A Communications, specializes in the development of content marketing strategies that build brand engagement. She is a frequent contributor to BMA conversations about best practices and has built a client base that stretches across organizations including Motorola Solutions and the U.S.
Kathy Button Bell
The Business Marketing Association formally introduced its 2013-2014 board of directors last week, coupling the news with an announcement regarding the release of a joint BMA-Forrester Research report.
The juxtaposition of the two news items was no coincidence. The report looks at the changing role of the CMO, and it spells out the industry challenges that will shape the work of the association and its 29-member board.
Business Marketing Association leaders Stephen Liguori and Carla Johnson will carry the BMA message to Colombia this month, addressing the first B2B-only conference to be held in Latin America. The B2B Marketing & Strategy Conference, slated to begin on Oct. 21, comes as new trade agreements open the region to competition and drive the need for effective marketing practices, says Juan F.
By Carla Johnson, Type A Communications
As we approach the horizon of 2014 and look to a fresh new year, marketers need to take into account more than budgets and annual objectives. We need to think about the changing role of marketing within our organizations. From that point, we can understand the contributions that marketing can make to the overall performance of the business, and then plan strategies that support growth.
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