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Reduced membership rates announced earlier this month already have helped draw new young professionals to the Business Marketing Association. “It’s a great move not only for BMA National, but also for each region that is looking to grow,” says Jonathan McGrew, a Colorado-chapter board member who is charged with increasing early-career participation. McGrew works with a Colorado committee to organize an event schedule that recruits young business marketing professionals.

By Michele Bollig, marketing manager-Ricoh Eduardo Conrado Katherine Button Bell Eileen Zicchino Do you ever wonder what inspires top marketing teams to produce incredible results? On Mar. 11, the Colorado chapter of the Business Marketing Association presented a keynote called “To Inspire: The Evolving Role of a Marketer.” Three top marketers who sit on the BMA National Board got together in Denver to discuss what inspiration means to them and how they inspire their peers.

By Jonathan McGrew Jonathan McGrew It began with an email from Marilee Yorchak, calling people to join the board of BMA Colorado. The email ignited a passion not only for BMA, but also for giving like-minded young marketing professionals a community to call home. Now BMA Colorado has built a YP group that creates opportunities for those interested in and passionate about marketing — a place to engage and learn from more than 400 BMA Colorado members.



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