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Joe Pulizzi CEO Content Marketing Institute Joe Pulizzi is ready to see good storytellers take control of the b-to-b marketing narrative. The founder and CEO of the Content Marketing Institute will lead a panel session of creative voices at the Global BMA Conference in Chicago. The line-up includes Michael Brenner, senior director-marketing and content strategy at SAP; Jodi Navta, VP-marketing and communications at Coyote Logistics, and Todd Wheatland, VP-head of thought leadership and marketing at Kelly Outsourcing and Consulting Group.



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