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PJA Advertising+Marketing released the final segment of its audio pilot program The Unconventionals last week, introducing listeners to Rubber Tracks recording studio in Brooklyn. Converse, maker of the iconic Chuck Taylor All Star shoe brand, operates the studio and invites up-and-coming musicians to use it for free. The bill lands on the desk of Converse CMO Geoff Cottrill.

Carla Johnson Principal Type A Communications Carla Johnson, principal at Type A Communications, specializes in the development of content marketing strategies that build brand engagement. She is a frequent contributor to BMA conversations about best practices and has built a client base that stretches across organizations including Motorola Solutions and the U.S.