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Upcoming Events

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Kansas City

BMA Kansas City Chapter Event: Joint Communication Clubs Happy Hour

7.23.14
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Southern California

BMA Southern California Chapter Event: Mixer on the Mezzanine

7.24.14
Complimentary appetizers will be promptly served at 6pm. No Host Bar: Attendees, take advantage of Diversions' Happy Hour rates through 7p.
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St. Louis

BMA St. Louis Chapter Event: Summer Chill Happy Hour

7.31.14
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Minnesota

BMA Minnesota Chapter Event: SUCCESS STORIES: OVERCOMING B2B CHALLENGES

8.5.14
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Southern California

BMA Southern California Chapter Event: B2B Content Marketing Forum & Harbor Cruise Reception

8.6.14
Join us at one of Newport Beach's crown jewels, the Balboa Bay Resort, for innovative social and content marketing insights, tips and resources. Topping-off late afternoon will be our Newport Harbor sunset cruise reception.
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New York City

BMA New York City Chapter Golf Classic

8.11.14
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Colorado

BMA Colorado Chapter Event: AUGUST BMA MEET-UP

8.13.14
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BMA Connect2

BMA Connect2: Phoenix

8.21.14
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Featured Items

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  • BMA14 Photos

    We've posted nearly 200 photos from this year's BMA Global Conference! Check them out on Flickr and Facebook.   Learn More >

  • Congratulations to the sponsor tabletop BINGO winners

    BMA14 relies on the valued sponsorship of contributing Agencies and Suppliers. Attendees had the opportunity to visit the sponsor tabletops and participate in the Sponsor Bingo raffle. This year’s winner of the iPAD mini is Sophia Park, Digital Marketing Specialist, Molex and the iPAD Air winner is Samantha Becker, Project Manager, Stein IAS. Congrats!   Learn More >

  • Seidenstat: Driving conversation at BMA14

    The founder of ROI Communications, Barry Seidenstat, spoke with BMA Buzz about the technology that made an appearance at BMA14, the engagement that it fostered and the elements that marketers need to keep in mind when evaluating tools for their own events.   Learn More >

  • Slack named ‘reluctant recipient’ of G.D. Crain Award

    Gary Slack is on a roll. Last year he celebrated his 25th year at the helm of his namesake integrated marketing communications firm. Slack and Co. achieved almost 23% revenue growth and posted returns that netted a bevy of industry awards, most notably last month's B2 recognition as small agency of the year.   Learn More >

  • B2s: Top awards delivered in Chicago

    Accenture, Gyro, ServerLIFT Corp., Slack and Co., Stein IAS and Sullivan Higdon & Sink earned top honors in the annual B2 Awards competition. Paul Higgins, marketing director of TalkTalk Business, won recognition as Marketer of the Year.   Learn More >

Tags > Content marketing
PJA Advertising+Marketing released the final segment of its audio pilot program The Unconventionals last week, introducing listeners to Rubber Tracks recording studio in Brooklyn. Converse, maker of the iconic Chuck Taylor All Star shoe brand, operates the studio and invites up-and-coming musicians to use it for free. The bill lands on the desk of Converse CMO Geoff Cottrill.

Carla Johnson Principal Type A Communications Carla Johnson, principal at Type A Communications, specializes in the development of content marketing strategies that build brand engagement. She is a frequent contributor to BMA conversations about best practices and has built a client base that stretches across organizations including Motorola Solutions and the U.S.

Stratasys earned the Corporate Marketer of the Year honor at the annual BMA B2 Awards ceremony in May. The 3D-printing equipment manufacturer impressed the judges with its “Engineering a Difference” campaign, a series of video case studies launched on Facebook. Facebook is an unconventional platform for the company.

By Stephanie Schwab, principal-Crackerjack Marketing Most companies these days have some kind of content marketing strategy. We’ve all learned by now that content in its many forms—blogs, video, social media, even podcasts—is highly valued by customers and search engines alike. But does your content strategy extend far enough to attract the customers you want? It’s not enough to create content solely focused on your niche or core corporate topic.

Mike Moran Most marketers have a lot to learn about content strategy, says Mike Moran, senior strategist for Converseon and author of the best-selling Search Engine Marketing. “That isn't a bad thing as long as you acknowledge that and decide to get moving,” he tells BMA Buzz. Moran will point out the path forward during a full-day seminar for BMA-NJ members on October 28.

Debbie Qaqish Principal, Chief Strategy Officer The Pedowitz Group Many marketers struggle to connect their content marketing programs to revenue, according to a study released last month by the Lenskold Group. The solution goes beyond the mere adoption of marketing automation tools, writes Debbie Qaqish, principal and chief strategy officer at The Pedowitz Group, the revenue-marketing agency that sponsored the research. “Buying a piece of technology is not the answer,” she writes.



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