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Upcoming Events

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Northeast Ohio

Content Marketing World

9.8.14
Content Marketing World, the largest content marketing event on the planet, is coming back to the United States for a fourth year. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. Register today using the code BMA10 to get 10% off!
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Minnesota

BMA Minnesota Chapter HALF DAY SKILL BUILDER WORKSHOPS: A FOCUS ON SOCIAL MEDIA

9.9.14
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Milwaukee

BMA Milwaukee Chapter Event: The Push-Pull of Strategic B2B Marketing: How James Hardie Building Products Romances Consumers to Make a Contractor Sale

9.10.14
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Northeast Ohio

BMA Northeast Ohio Chapter Event: Brand Storytellng meets Sales Enablement

9.10.14
Join us on the final day of Content Marketing World for a panel discussion on Brand Storytelling meets Sales Enablement. Writers Dave Murray and Carla Johnson will act as our moderators while 4 experts (click "more information" to find out who's on the panel) share their perspectives and experience on the subjects. Use the code BMA in CLE for 50% off registration!
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BMA Connect2

BMA Connect2: Denver

9.12.14
BMA Colorado is bringing some of the brightest marketing minds together to help you identify HOW to collaborate, connect and engage with key stakeholders to drive growth through customer engagement.
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BMA Connect2

BMA Connect2: New York

9.17.14
The breakneck pace of change in marketing is getting even faster. At “Future Perfect,” get an up-close look at the trends, technologies and generational shifts that will be difference makers over the next 5 years.
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Southern California

BMA Southern California Chapter Event: Mixer at Eddie V's

9.17.14
Chapter members and guests will gather for an intimate mix and mingle at the waterfront Eddie V's Prime Seafood overlooking the fabulous La Jolla Cove. Complimentary appetizers will be served promptly at 5:30 p.m.
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Houston

BMA Houston Chapter September Luncheon: Breaking Through the Status Quo

9.18.14
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Featured Items

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  • REPORT: Millennials in the Workplace

    Born roughly between 1980 and the early 2000s, the Millennial Generation emerges as the result of a variety of influences. As the first group to come into adulthood immersed in technology, they symbolize the most ethnically and radically diverse generation of modern times. Experts anticipate that millennials will transform the current workforce from one dominated by workaholic baby boomers to one predominantly composed of new age thinkers. This report highlights aspects of the millennial perspective, what to prepare for as their population and influence increase in the workplace, and how B2B companies attract them as employees.   Learn More >

  • Unravelling the issue of CMO as IT Supremo

    Gartner predicted some time ago that by 2017, CMOs would have more influence on IT purchases than CIOs. We gasped at this game-changing prediction, and at every event I have been to recently, someone has reminded us of this to illustrate how the landscape is changing—and how we all need to adapt fast.   Learn More >

  • Ramos: Steps to improve content marketing strategy

    Content marketing programs are not as mature as many marketers think, according to a Forrester Research report produced with input from BMA members. Analyst Laura Ramos spoke to BMA Buzz about elevated perceptions, untapped opportunities and the tools that can help marketers advance their own programs.   Learn More >

  • Welcome to the Future of Business Marketing

    As the incoming Chair of the world's largest association dedicated to B2B marketing, I have a unique perspective on the profession. In serving as the former Executive Director-Global Innovation and New Models at GE and now starting my own firm, Liguori Innovation, I see first-hand that business marketing is growing in stature and expertise, and I want to support the continued recognition of what we bring to the table.   Learn More >

  • Brenner: Build a culture of content

    BMA national board member Michael Brenner made headlines when he jumped from SAP to content marketing startup NewsCred. He joined the company as head of strategy in June. The role, he says, gives him an opportunity to extend content advocacy that he began inside SAP to a broader audience of marketers.   Learn More >

Tags > Content marketing
PJA Advertising+Marketing released the final segment of its audio pilot program The Unconventionals last week, introducing listeners to Rubber Tracks recording studio in Brooklyn. Converse, maker of the iconic Chuck Taylor All Star shoe brand, operates the studio and invites up-and-coming musicians to use it for free. The bill lands on the desk of Converse CMO Geoff Cottrill.

Carla Johnson Principal Type A Communications Carla Johnson, principal at Type A Communications, specializes in the development of content marketing strategies that build brand engagement. She is a frequent contributor to BMA conversations about best practices and has built a client base that stretches across organizations including Motorola Solutions and the U.S.

Stratasys earned the Corporate Marketer of the Year honor at the annual BMA B2 Awards ceremony in May. The 3D-printing equipment manufacturer impressed the judges with its “Engineering a Difference” campaign, a series of video case studies launched on Facebook. Facebook is an unconventional platform for the company.

By Stephanie Schwab, principal-Crackerjack Marketing Most companies these days have some kind of content marketing strategy. We’ve all learned by now that content in its many forms—blogs, video, social media, even podcasts—is highly valued by customers and search engines alike. But does your content strategy extend far enough to attract the customers you want? It’s not enough to create content solely focused on your niche or core corporate topic.

Mike Moran Most marketers have a lot to learn about content strategy, says Mike Moran, senior strategist for Converseon and author of the best-selling Search Engine Marketing. “That isn't a bad thing as long as you acknowledge that and decide to get moving,” he tells BMA Buzz. Moran will point out the path forward during a full-day seminar for BMA-NJ members on October 28.

Debbie Qaqish Principal, Chief Strategy Officer The Pedowitz Group Many marketers struggle to connect their content marketing programs to revenue, according to a study released last month by the Lenskold Group. The solution goes beyond the mere adoption of marketing automation tools, writes Debbie Qaqish, principal and chief strategy officer at The Pedowitz Group, the revenue-marketing agency that sponsored the research. “Buying a piece of technology is not the answer,” she writes.

Michael Brenner BMA national board member Michael Brenner made headlines when he jumped from SAP to content marketing startup NewsCred. He joined the company as head of strategy in June. The role, he says, gives him an opportunity to extend content advocacy that he began inside SAP to a broader audience of marketers.

By Anthony Kennada, Gainsight Anthony Kennada Every marketing team worth its salt is building a content marketing strategy. The results are proven, built around the philosophy that selling value to potential customers before they’re ready to buy will lead to a sales discussion when they’re ready. We are programmed to favor products or services delivered by companies perceived to be market leaders.

Marcus Sheridan Marcus Sheridan built a content marketing strategy that helped his pool and spa company become an industry leader during a recession. The Sales Lion will share his digital marketing insights with attendees at the BMA14 Global Conference Connect2 regional event in Denver on Sept. 12.



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