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By Mark Simon, senior VP-sales and marketing, Didit Mark Simon Senior VP-sales and marketing Didit Disasters—either natural or human-made—are rare, unpleasant, but inevitable. Even if dire forecasts of climate change don’t come true, it’s clear that global sea levels aren’t about to recede anytime soon. Weather patterns appear to be growing increasingly erratic, and even carefully planned events such as the Super Bowl aren’t immune to unscripted power failures.

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