Al Maag, chief communications officer-Avnet, initiated the first Business Marketing Association salary survey while he was serving as national chairman of the BMA. More than 530 industry professionals participated in the online survey. They shared information about their pay, their ambitions and their satisfaction with their current job roles.
Senior VP and CMO
Eduardo Conrado, senior VP and CMO-Motorola Solutions, shifted his marketing strategy two years ago, moving away from a traditional, product-driven approach and instead focusing on the needs of customers in the government, enterprise and public services markets that the company serves.
The transition saw him leave behind the 4 P’s of marketing, a well-known framework that emphasizes product, place, price and promotion, in favor of a new model. SAVE focuses on solutions, access, value and education.
Reduced membership rates announced earlier this month already have helped draw new young professionals to the Business Marketing Association. “It’s a great move not only for BMA National, but also for each region that is looking to grow,” says Jonathan McGrew, a Colorado-chapter board member who is charged with increasing early-career participation.
McGrew works with a Colorado committee to organize an event schedule that recruits young business marketing professionals.
By Michele Bollig, marketing manager-Ricoh
Katherine Button Bell
Do you ever wonder what inspires top marketing teams to produce incredible results? On Mar. 11, the Colorado chapter of the Business Marketing Association presented a keynote called “To Inspire: The Evolving Role of a Marketer.”
Three top marketers who sit on the BMA National Board got together in Denver to discuss what inspiration means to them and how they inspire their peers.
BMA Middle East
Annette Fernandes attended the Business Marketing Association’s road show event Go & Grow in London last year, watching the launch of BMA London as she interacted with peers and shared best practices. She wanted to bring that kind of networking opportunity home with her to Dubai, where she serves as client services director of Fifth Ring Marketing. The global agency specializes in b-to-b communications.
BMA Buzz: What are your plans for 2014? How is your strategy evolving, and what are your budget priorities?
Kathy Button Bell
Emerson Electric Co.
Kathy Button Bell: The job that marketing is responsible for keeps getting broader. We are increasingly involved in market research behind new product development and [we’re reshaping] the digital customer experience.
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