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By Kathy Button Bell Kathy Button Bell We’re not just the Chief Marketing Person any more. Let’s face it. Our job is changing quarterly, if not faster.

BMA Buzz: What are your plans for 2014? How is your strategy evolving, and what are your budget priorities? Kathy Button Bell BMA Chair VP-CMO Emerson Electric Co. Kathy Button Bell: The job that marketing is responsible for keeps getting broader. We are increasingly involved in market research behind new product development and [we’re reshaping] the digital customer experience.



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