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Annette Fernandes, BMA Middle East  Annette Fernandes attended the Business Marketing Association’s road show event Go & Grow in London last year, watching the launch of BMA London as she interacted with peers and shared best practices. She wanted to bring that kind of networking opportunity home with her to Dubai, where she serves as client services director of Fifth Ring Marketing. The global agency specializes in b-to-b communications.

Annette Fernandes, BMA Middle East  Business marketers in the Middle East have been talking about BMA since a regional chapter launched in May. Their conversations have helped grow a 40-member organization with representatives from companies including 3M, BPA Worldwide, Elcome International, Gyro, Jack Morton Worldwide and Pixelhunters. “We have utilized online channels to the max,” says Annette Fernandes, client services director at Fifth Ring.



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