> Forrester Research
By Laura Ramos
VP and Principal Analyst
Digital channels, online social activity and rapidly evolving mobile technology give business buyers new purchasing power. B2B CMOs must take on significantly broader and often unfamiliar responsibilities to capture their attention.
To learn how top marketers respond to these new challenges, Forrester Research teamed with the Business Marketing Association to conduct a joint study.
Kathy Button Bell
The Business Marketing Association formally introduced its 2013-2014 board of directors last week, coupling the news with an announcement regarding the release of a joint BMA-Forrester Research report.
The juxtaposition of the two news items was no coincidence. The report looks at the changing role of the CMO, and it spells out the industry challenges that will shape the work of the association and its 29-member board.
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