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  • Your Connection to B2B
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Upcoming Events

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St. Louis

BMA St. Louis Chapter Event: The TAM Awards

9.22.14
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Middle East North Africa

BMA MENA Chapter Event: Digital Marketing Strategy and Planning

9.22.14
Research by ‘Smart Insights’ shows that nearly half of companies don’t yet have a planned digital marketing strategy. So we asked one of Dubai’s top lecturers and consultants from the Digital Marketing Institute Middle East to share key insights to help create digital marketing plans to grow your business.
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BMA Global

BMA Phoenix Chapter Event: Five Hot PR Trends for B2B Tech

9.23.14
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New Jersey

BMA New Jersey Chapter Event: BDO September Nonprofit and Higher Education Breakfast Session: Are You Ready for the Supercircular

9.24.14
Are You Ready for the Supercircular?
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Northern California

BMA NorCal Chapter Event: Dirty Secrets of Ad Technology with Dick Reed, CEO Just Media

9.24.14
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Houston

BMA Houston Chapter Event: Mixer at Revelry on Richmond

9.24.14
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Colorado

BMA Colorado Chapter SEPTEMBER ROUNDTABLE: CREATIVE CONTENT PRODUCTION IN TODAY'S MEDIA LANDSCAPE

9.25.14
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Milwaukee

BMA Milwaukee Chapter Event: Measurement & Analytics in the Social Sphere — Understanding Content for Purpose

9.30.14
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Carolinas

BMA Carolinas Chapter Young Professionals Event: Business & Beers

9.30.14
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Kansas City

BMA Kansas City Chapter Event: October Lunch & Learn: Marketing in the World of Relationship Selling

10.1.14
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Featured Items

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  • REPORT: Millennials as B2B Buyers

    As the Millennial generation becomes the dominant population in the workforce by 2020, they will also gain significant prominence as consumers of business-to-business marketing information, significantly influencing the decision-making process. As B2B marketers, we need to understand how technology adoption blurs the lines between business and personal information for Millennials, and what that means for how we look at the access and messages we use to connect with them. This report highlights specific characteristics of the Millennial Generation that impact our work as B2B marketers as we look to engage, nurture and foster relationships with this group as B2B buyers.   Learn More >

  • REPORT: Millennials in the Workplace

    Born roughly between 1980 and the early 2000s, the Millennial Generation emerges as the result of a variety of influences. As the first group to come into adulthood immersed in technology, they symbolize the most ethnically and radically diverse generation of modern times. Experts anticipate that millennials will transform the current workforce from one dominated by workaholic baby boomers to one predominantly composed of new age thinkers. This report highlights aspects of the millennial perspective, what to prepare for as their population and influence increase in the workplace, and how B2B companies attract them as employees.   Learn More >

  • Unravelling the issue of CMO as IT Supremo

    Gartner predicted some time ago that by 2017, CMOs would have more influence on IT purchases than CIOs. We gasped at this game-changing prediction, and at every event I have been to recently, someone has reminded us of this to illustrate how the landscape is changing—and how we all need to adapt fast.   Learn More >

  • Ramos: Steps to improve content marketing strategy

    Content marketing programs are not as mature as many marketers think, according to a Forrester Research report produced with input from BMA members. Analyst Laura Ramos spoke to BMA Buzz about elevated perceptions, untapped opportunities and the tools that can help marketers advance their own programs.   Learn More >

  • Welcome to the Future of Business Marketing

    As the incoming Chair of the world's largest association dedicated to B2B marketing, I have a unique perspective on the profession. In serving as the former Executive Director-Global Innovation and New Models at GE and now starting my own firm, Liguori Innovation, I see first-hand that business marketing is growing in stature and expertise, and I want to support the continued recognition of what we bring to the table.   Learn More >

Tags > GE
BBDO New York assembled an all-star cast for an integrated ad campaign that gives concrete examples of a complex subject: GE’s Industrial Internet. The agency tapped K.I.

Roberta O'Keith GE Roberta O’Keith serves as customer insights leader for the air filtration division of GE Power & Water. Her research helps the company shape its customer-facing programs, building satisfaction and loyalty while also driving revenue. O’Keith will speak about how GE turns customer insights into marketing action at a BMA-Kansas City lunch on Wednesday, August 28.

By Kate Maddox for the BMA Show Daily Steve Liguori Steve Liguori, the incoming chairman of the Business Marketing Association, says that in the midst of tumultuous change going on in the industry, b-to-b marketers must “disrupt or be disrupted.” Liguori, executive director-global innovation and new models at GE, took over the leadership of the BMA Wednesday from Kathy Button Bell, VP-CMO at Emerson. In the following interview, Liguori talks about the state of b-to-b marketing and his vision for the BMA.

By Kate Maddox for the BMA14 Show Daily BMA14, the Business Marketing Association’s annual conference in Chicago, kicked off Wednesday before a crowd of nearly 1,000 attendees, making it “the single largest b-to-b professional event anywhere on the planet,” said incoming BMA chairman Steve Liguori. Liguori, executive director-global innovation and new models at GE, was joined on stage by Kathy Button Bell, outgoing BMA chairman and VP-CMO at Emerson Electric Co., following an introduction video that showed Button Bell skydiving and Liguori paddling up the Chicago River to get to the event.



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