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BBDO New York assembled an all-star cast for an integrated ad campaign that gives concrete examples of a complex subject: GE’s Industrial Internet. The agency tapped K.I.

Roberta O'Keith GE Roberta O’Keith serves as customer insights leader for the air filtration division of GE Power & Water. Her research helps the company shape its customer-facing programs, building satisfaction and loyalty while also driving revenue. O’Keith will speak about how GE turns customer insights into marketing action at a BMA-Kansas City lunch on Wednesday, August 28.

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