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  • Your Connection to B2B
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Upcoming Events

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Carolinas

BMA Carolinas Chapter Event: CMI Content Marketing Master Class

11.4.14
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Milwaukee

BMA Milwaukee Chapter YP Event: What I Wish the Millennials on My Team Knew

11.5.14
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Philadelphia

BMA Philadelphia Chapter Event: Executive Breakfast Briefing

11.6.14
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St. Louis

BMA St. Louis Chapter Event: Business is Brewing: Two B2B Marketing professionals spill the beans on making coffee better, faster and cheaper

11.6.14
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Minnesota

BMA Minnesota Chapter Event: B-TO-B MULTI-CHANNEL MARKETING: WHAT WILL IT TAKE TO BECOME OMNICHANNEL?

11.11.14
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New Jersey

BMA New Jersey Chapter Event: How Should I Choose and Implement a Marketing Automation System?

11.11.14
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Northeast Ohio

Northeast Ohio Chapter Event: "Assets and the Enterprise" featuring James Lockman of Adobe Systems

11.12.14
Assets are the foundation of any corporate communication strategy. Whether a one-time ad unit or long form training video or corporate brand identity, all projects begin with creatives. Learn about Adobe's solutions to help make, manage, measure and monetize assets while growing your bottom line.
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Chicago

BMA Chicago Chapter Event: Marketing Innovators Luncheon

11.13.14
Michael Williams, Chief Marketing Officer, Grand Prix of America, Formula 1
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Milwaukee

BMA Milwaukee Chapter Event: Marketing Automation Myth-Busting

11.13.14
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Philadelphia

BMA Philadelphia Chapter Event: Marketing Alliance Of Philadelphia: Sports Marketing Panel

11.13.14
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Featured Items

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  • BMA ANA FAQs

    The ANA (Association of National Advertisers) and the Business Marketing Association (BMA) have announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

  • BMA and ANA: Driving Value and Growth for Members

    Steve Liguori and ANA president and CEO Bob Liodice discuss the combination of the BMA and ANA.   Learn More >

  • Oct. 17 message from Chairman Stephen Liguori

    I’m thrilled to announce that the BMA will join forces with the ANA to further advance the B2B marketing profession and the expertise of our members. This decision is one of the biggest that the association has faced since our inception in 1922. Over the last few years, the BMA board has focused on delivering higher levels of value to members and expanding our voice in the B2B marketing community. We think this combination will do exactly that.   Learn More >

  • BMA and ANA announce plan to become the industry’s most comprehensive marketing association

    On Oct. 17 the BMA and ANA announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

  • CMI/MarketingProfs Release 2015 B2B Content Marketing Research

    B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends-North America reports on the findings gathered from the fifth annual content marketing survey conducted by Content Marketing Institute and MarketingProfs and sponsored by Brightcove. More than 1,800 B2B marketers in North American from diverse industries and a wide range of company sizes responded to the survey in July and August 2014. BMA served as the primary research partner for the report.   Learn More >

Tags > Gary Slack
Gary Slack spearheads planning for the 2013 International BMA Conference, which will take place May 29-31 in Chicago. The chairman and chief experience officer of Slack and Co. already has organized the annual conference four times, and the event has tripled in size during his tenure.

Al Maag, chief communications officer-Avnet, initiated the first Business Marketing Association salary survey while he was serving as national chairman of the BMA. More than 530 industry professionals participated in the online survey. They shared information about their pay, their ambitions and their satisfaction with their current job roles.

Spotlight on Chicago Anyone who has lived in Chicago knows the truth: This is the best time of year to visit the city. Gary Slack offered a few tips to help the out-of-town get outside and explore. Best place to break a sweat.

Gary Slack, 1988 Gary Slack, 2013 Gary Slack left Doremus in 1988 to build a Chicago-based business-to-business marketing agency. He carried charter client NutraSweet with him to a six-person startup then known as Slack Lasky Brown. Another agency, once considered the gold standard in b-to-b, had just made a serious misstep, Slack says.

Gary Slack Chief Organizer, BMA14 The Global BMA Conference has grown at a steady clip for the past five years, and organizers expect to see attendance at the Chicago event swell by another 15% to 20% this year. The success brings change. The conference, held May 28-30, will move to a larger hotel, host more speakers than ever before and drop its annual conference theme in favor of what has become the accepted shorthand.

Top 3 presentations from the BMA14 ISEBOX Tim Riesterer How Marketers Can Assist Sales in Communicating Value Inside Scoop What Marketing Automation Users Wish They’d Known Before Buying Their System Beth Comstock Perpetual Motion Marketing BMA14 speakers are reaching an audience much larger than the more than 1,000 attendees who traveled to Chicago for the three-day event in May. Organizers tapped video production and event content management company ISEBOX to capture sessions and make the content available online via an event microsite. The site had garnered more than 16,750 unique page views by July 22.

Gary Slack Gary Slack is on a roll. Last year he celebrated his 25th year at the helm of his namesake integrated marketing communications firm. Slack and Co.



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