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Upcoming Events

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Minnesota

BMA Minnesota Chapter Event: SUCCESS STORIES: OVERCOMING B2B CHALLENGES

8.5.14
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Colorado

BMA Colorado Chapter WEBINAR - HOW TO REALLY LOVE YOUR EMPLOYEES

8.6.14
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Southern California

BMA Southern California Chapter Event: B2B Content Marketing Forum & Harbor Cruise Reception

8.6.14
Join us at one of Newport Beach's crown jewels, the Balboa Bay Resort, for innovative social and content marketing insights, tips and resources. Topping-off late afternoon will be our Newport Harbor sunset cruise reception.
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Philadelphia

BMA Philadelphia Chapter Event: Happy Hour at PJ Whelihan's, Blue Bell!

8.7.14
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New York City

BMA New York City Chapter Golf Classic

8.11.14
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Atlanta

BMA Atlanta Chapter Event: Smarter Marketing Equals Better Results

8.12.14
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Colorado

BMA Colorado Chapter Event: AUGUST BMA MEET-UP

8.13.14
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Carolinas

BMA Carolinas Chapter Event: Alphabet Bash Networking Event

8.13.14
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Featured Items

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  • Welcome to the Future of Business Marketing

    As the incoming Chair of the world's largest association dedicated to B2B marketing, I have a unique perspective on the profession. In serving as the former Executive Director-Global Innovation and New Models at GE and now starting my own firm, Liguori Innovation, I see first-hand that business marketing is growing in stature and expertise, and I want to support the continued recognition of what we bring to the table.   Learn More >

  • Brenner: Build a culture of content

    BMA national board member Michael Brenner made headlines when he jumped from SAP to content marketing startup NewsCred. He joined the company as head of strategy in June. The role, he says, gives him an opportunity to extend content advocacy that he began inside SAP to a broader audience of marketers.   Learn More >

  • BMA and Forrester Research Release Benchmark Study

    Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about features and benefits to delivering valuable information that drives business results. To understand how well business-to-business (B2B) marketers are making this transition, we surveyed 113 senior marketers to gauge their content development sophistication and maturity.   Learn More >

  • BMA14 Photos

    We've posted nearly 200 photos from this year's BMA Global Conference! Check them out on Flickr and Facebook.   Learn More >

  • Congratulations to the sponsor tabletop BINGO winners

    BMA14 relies on the valued sponsorship of contributing Agencies and Suppliers. Attendees had the opportunity to visit the sponsor tabletops and participate in the Sponsor Bingo raffle. This year’s winner of the iPAD mini is Sophia Park, Digital Marketing Specialist, Molex and the iPAD Air winner is Samantha Becker, Project Manager, Stein IAS. Congrats!   Learn More >

Tags > Gary Slack
Gary Slack spearheads planning for the 2013 International BMA Conference, which will take place May 29-31 in Chicago. The chairman and chief experience officer of Slack and Co. already has organized the annual conference four times, and the event has tripled in size during his tenure.

Al Maag, chief communications officer-Avnet, initiated the first Business Marketing Association salary survey while he was serving as national chairman of the BMA. More than 530 industry professionals participated in the online survey. They shared information about their pay, their ambitions and their satisfaction with their current job roles.

Spotlight on Chicago Anyone who has lived in Chicago knows the truth: This is the best time of year to visit the city. Gary Slack offered a few tips to help the out-of-town get outside and explore. Best place to break a sweat.

Gary Slack, 1988 Gary Slack, 2013 Gary Slack left Doremus in 1988 to build a Chicago-based business-to-business marketing agency. He carried charter client NutraSweet with him to a six-person startup then known as Slack Lasky Brown. Another agency, once considered the gold standard in b-to-b, had just made a serious misstep, Slack says.

Gary Slack Chief Organizer, BMA14 The Global BMA Conference has grown at a steady clip for the past five years, and organizers expect to see attendance at the Chicago event swell by another 15% to 20% this year. The success brings change. The conference, held May 28-30, will move to a larger hotel, host more speakers than ever before and drop its annual conference theme in favor of what has become the accepted shorthand.

Top 3 presentations from the BMA14 ISEBOX Tim Riesterer How Marketers Can Assist Sales in Communicating Value Inside Scoop What Marketing Automation Users Wish They’d Known Before Buying Their System Beth Comstock Perpetual Motion Marketing BMA14 speakers are reaching an audience much larger than the more than 1,000 attendees who traveled to Chicago for the three-day event in May. Organizers tapped video production and event content management company ISEBOX to capture sessions and make the content available online via an event microsite. The site had garnered more than 16,750 unique page views by July 22.

Gary Slack Gary Slack is on a roll. Last year he celebrated his 25th year at the helm of his namesake integrated marketing communications firm. Slack and Co.



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