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Upcoming Events

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Northern California

BMA NorCal Chapter Event: Content Marketing: A best practices discussion with marketing leaders, moderated by Laura Ramos

1.28.15
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Minnesota

BMA Minnesota Chapter Event: Strategies to Win with the Evolution of Channel Marketing

2.3.15
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Minnesota

BMA Minnesota Chapter YP VIBE Event: Agency Crawl - Members Only

2.7.15
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Chicago

Marketing Innovators Luncheon

2.12.15
Topic and Speaker: TBD
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Chicago

Breakfast Seminar

2.18.15
Topic: Lights, Cameras, Activation: Production insights and best practices that build better engagements, inspire audiences and measurable experiences Speaker: Chris Payne, Resolution
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Southern California

BMA Southern California Chapter Event - Capabilities vs Value: Simplifying Your Technology's Messaging

2.18.15
Does your organization spend hundreds of man-hours on RFIs/RFPs and technical presentations only to learn that your prospect chose an “inferior” competitor? If your company provides complex technical solutions with million-dollar price tags, you likely struggle with long, expensive sales cycles and rapid commoditization. Unfortunately, in the rapidly changing tech industry, the innovations we’re so proud of are fleeting, and can actually become a deficit when it comes to messaging.
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Chicago

Young Professionals Event

2.26.15

Topic: Networking 101 Speaker and Location: TBD

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Minnesota

BMA Minnesota Chapter Learning Event: The Honeywell Story: Radically Improving the Customer Experience at Every Touch Point

5.5.15
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Minnesota

BMA Minnesota Chapter Learning Event: Success Stories: Breaking Through the Clutter

8.4.15
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BMA Global

BMA Minnesota Chapter Learning Event: Marketing Tools and Technology to Help You Work Smarter

11.3.15
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Featured Items

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  • BMA/Associate ANA Member Benefits

    The purpose of this is to outline the benefits BMA members will have as Associate Members of ANA. BMA/Associate ANA members are those BMA members not eligible for full ANA membership. They are not client-side marketers, but agencies, researchers, suppliers, media companies, etc. ANA membership by charter is made up of only client-side marketers.   Learn More >

  • BMA ANA FAQs

    The ANA (Association of National Advertisers) and the Business Marketing Association (BMA) have announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

  • BMA and ANA: Driving Value and Growth for Members

    Steve Liguori and ANA president and CEO Bob Liodice discuss the combination of the BMA and ANA.   Learn More >

  • Oct. 17 message from Chairman Stephen Liguori

    I’m thrilled to announce that the BMA will join forces with the ANA to further advance the B2B marketing profession and the expertise of our members. This decision is one of the biggest that the association has faced since our inception in 1922. Over the last few years, the BMA board has focused on delivering higher levels of value to members and expanding our voice in the B2B marketing community. We think this combination will do exactly that.   Learn More >

  • BMA and ANA announce plan to become the industry’s most comprehensive marketing association

    On Oct. 17 the BMA and ANA announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

Tags > Gary Slack
Gary Slack spearheads planning for the 2013 International BMA Conference, which will take place May 29-31 in Chicago. The chairman and chief experience officer of Slack and Co. already has organized the annual conference four times, and the event has tripled in size during his tenure.

Al Maag, chief communications officer-Avnet, initiated the first Business Marketing Association salary survey while he was serving as national chairman of the BMA. More than 530 industry professionals participated in the online survey. They shared information about their pay, their ambitions and their satisfaction with their current job roles.

Spotlight on Chicago Anyone who has lived in Chicago knows the truth: This is the best time of year to visit the city. Gary Slack offered a few tips to help the out-of-town get outside and explore. Best place to break a sweat.

Gary Slack, 1988 Gary Slack, 2013 Gary Slack left Doremus in 1988 to build a Chicago-based business-to-business marketing agency. He carried charter client NutraSweet with him to a six-person startup then known as Slack Lasky Brown. Another agency, once considered the gold standard in b-to-b, had just made a serious misstep, Slack says.

Gary Slack Chief Organizer, BMA14 The Global BMA Conference has grown at a steady clip for the past five years, and organizers expect to see attendance at the Chicago event swell by another 15% to 20% this year. The success brings change. The conference, held May 28-30, will move to a larger hotel, host more speakers than ever before and drop its annual conference theme in favor of what has become the accepted shorthand.

Top 3 presentations from the BMA14 ISEBOX Tim Riesterer How Marketers Can Assist Sales in Communicating Value Inside Scoop What Marketing Automation Users Wish They’d Known Before Buying Their System Beth Comstock Perpetual Motion Marketing BMA14 speakers are reaching an audience much larger than the more than 1,000 attendees who traveled to Chicago for the three-day event in May. Organizers tapped video production and event content management company ISEBOX to capture sessions and make the content available online via an event microsite. The site had garnered more than 16,750 unique page views by July 22.

Gary Slack Gary Slack is on a roll. Last year he celebrated his 25th year at the helm of his namesake integrated marketing communications firm. Slack and Co.



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