Tags > Kara Wallace
Kara Wallace Kara Wallace, director of marketing for Mortenson Construction, treats the budgeting process like a marketing campaign. She builds an evidence-based business case that helps decision makers connect marketing tactics to goals and to projected outcomes. Wallace spoke with BMA Buzz about her strategy, which will be the focus of her July 17 BMA Minneapolis presentation, “Rock your budget: Getting what you need (and even what you want).
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