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  • It's Official!
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Upcoming Events

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Chicago

Marketing Innovators Luncheon

1.15.15
Topic: Business Essentials for Strategic Communicators: What You and Your Team Need to Know Speaker: Ron Culp, Director, Graduate PR & Advertising Program, DePaul University and Matt Regas, PhD., Assistant Professor of Public Relations, DePaul University
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Houston

BMA Houston Chapter January 2015 Luncheon: The E-Metric: How an Enrichment Culture Makes Employees & Customers Your Best Business Asset

1.15.15
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Colorado

BMA Colorado Chapter January Meet-up

1.15.15
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Colorado

BMA Colorado Chapter Young Professionals Event: SOFT SKILLS TO GROW YOUR CAREER: SOCIAL INTELLIGENCE FOR ADVANCEMENT

1.20.15
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BMA Connect2

BMA Connect2: SoCal

1.21.15
Integrated Leadership Summit
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Chicago

Breakfast Seminar

1.21.15
Topic: Data for Big and Small Companies Speaker: Jim Carey, Integrated Marketing Communications Program, Northwestern University - IMC
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Houston

BMA Houston Chapter Auction

1.21.15
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Northern California

BMA NorCal Chapter Event: Content Marketing: A best practices discussion with marketing leaders, moderated by Laura Ramos

1.28.15
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Minnesota

BMA Minnesota Chapter Event: Strategies to Win with the Evolution of Channel Marketing

2.3.15
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Chicago

Young Professionals Event

2.5.15
Topic: Networking 101 Speaker and Location: TBD
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Featured Items

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  • BMA/Associate ANA Member Benefits

    The purpose of this is to outline the benefits BMA members will have as Associate Members of ANA. BMA/Associate ANA members are those BMA members not eligible for full ANA membership. They are not client-side marketers, but agencies, researchers, suppliers, media companies, etc. ANA membership by charter is made up of only client-side marketers.   Learn More >

  • BMA ANA FAQs

    The ANA (Association of National Advertisers) and the Business Marketing Association (BMA) have announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

  • BMA and ANA: Driving Value and Growth for Members

    Steve Liguori and ANA president and CEO Bob Liodice discuss the combination of the BMA and ANA.   Learn More >

  • Oct. 17 message from Chairman Stephen Liguori

    I’m thrilled to announce that the BMA will join forces with the ANA to further advance the B2B marketing profession and the expertise of our members. This decision is one of the biggest that the association has faced since our inception in 1922. Over the last few years, the BMA board has focused on delivering higher levels of value to members and expanding our voice in the B2B marketing community. We think this combination will do exactly that.   Learn More >

  • BMA and ANA announce plan to become the industry’s most comprehensive marketing association

    On Oct. 17 the BMA and ANA announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

Tags > Kathy Button Bell
Al Maag, chief communications officer-Avnet, initiated the first Business Marketing Association salary survey while he was serving as national chairman of the BMA. More than 530 industry professionals participated in the online survey. They shared information about their pay, their ambitions and their satisfaction with their current job roles.

By Michele Bollig, marketing manager-Ricoh Eduardo Conrado Katherine Button Bell Eileen Zicchino Do you ever wonder what inspires top marketing teams to produce incredible results? On Mar. 11, the Colorado chapter of the Business Marketing Association presented a keynote called “To Inspire: The Evolving Role of a Marketer.” Three top marketers who sit on the BMA National Board got together in Denver to discuss what inspiration means to them and how they inspire their peers.

By Kathy Button Bell Kathy Button Bell We’re not just the Chief Marketing Person any more. Let’s face it. Our job is changing quarterly, if not faster.

Kathy Button Bell Al Maag Michael Brenner Carla Johnson The Business Marketing Association formally introduced its 2013-2014 board of directors last week, coupling the news with an announcement regarding the release of a joint BMA-Forrester Research report. The juxtaposition of the two news items was no coincidence. The report looks at the changing role of the CMO, and it spells out the industry challenges that will shape the work of the association and its 29-member board.

Kathy Button Bell 2013-2014 BMA Board Chair  Fellow BMA Members: One of the things I love most about my role on the BMA Board of Directors is the people I meet. In the last few years, I’ve visited with members around the country and spoken at many chapter meetings. While many people come to hear about my experience, I’m always fascinated by what I learn from them.

BMA Buzz: What are your plans for 2014? How is your strategy evolving, and what are your budget priorities? Kathy Button Bell BMA Chair VP-CMO Emerson Electric Co. Kathy Button Bell: The job that marketing is responsible for keeps getting broader. We are increasingly involved in market research behind new product development and [we’re reshaping] the digital customer experience.

Chris Schermer When the Business Marketing Association rolls out unified branding and relaunches its website on May 20, the changes go well beyond cosmetic.  The transformation also will help the association better meet the promise of its new tagline, “BMA: Your connection to B2B.” The association is moving quickly to solidify its role as the leading resource for business marketers.

By Andrea Hubbert, president-elect, BMA Milwaukee Andrea Hubbert BMA Milwaukee has focused its keynote series on the changing role B2B marketing plays in driving business results. We capped off our keynote series last week with a program that honored our chapter’s presidential legacy and awarded scholarships to two future B2B marketers. Kathy Button Bell, BMA national board chair, also was on hand, delivering a rallying cry to “destroy silos.

By Kate Maddox for the BMA14 Show Daily BMA14, the Business Marketing Association’s annual conference in Chicago, kicked off Wednesday before a crowd of nearly 1,000 attendees, making it “the single largest b-to-b professional event anywhere on the planet,” said incoming BMA chairman Steve Liguori. Liguori, executive director-global innovation and new models at GE, was joined on stage by Kathy Button Bell, outgoing BMA chairman and VP-CMO at Emerson Electric Co., following an introduction video that showed Button Bell skydiving and Liguori paddling up the Chicago River to get to the event.



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