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Al Maag, chief communications officer-Avnet, initiated the first Business Marketing Association salary survey while he was serving as national chairman of the BMA. More than 530 industry professionals participated in the online survey. They shared information about their pay, their ambitions and their satisfaction with their current job roles.

By Michele Bollig, marketing manager-Ricoh Eduardo Conrado Katherine Button Bell Eileen Zicchino Do you ever wonder what inspires top marketing teams to produce incredible results? On Mar. 11, the Colorado chapter of the Business Marketing Association presented a keynote called “To Inspire: The Evolving Role of a Marketer.” Three top marketers who sit on the BMA National Board got together in Denver to discuss what inspiration means to them and how they inspire their peers.

By Kathy Button Bell Kathy Button Bell We’re not just the Chief Marketing Person any more. Let’s face it. Our job is changing quarterly, if not faster.

Kathy Button Bell Al Maag Michael Brenner Carla Johnson The Business Marketing Association formally introduced its 2013-2014 board of directors last week, coupling the news with an announcement regarding the release of a joint BMA-Forrester Research report. The juxtaposition of the two news items was no coincidence. The report looks at the changing role of the CMO, and it spells out the industry challenges that will shape the work of the association and its 29-member board.

Kathy Button Bell 2013-2014 BMA Board Chair  Fellow BMA Members: One of the things I love most about my role on the BMA Board of Directors is the people I meet. In the last few years, I’ve visited with members around the country and spoken at many chapter meetings. While many people come to hear about my experience, I’m always fascinated by what I learn from them.

BMA Buzz: What are your plans for 2014? How is your strategy evolving, and what are your budget priorities? Kathy Button Bell BMA Chair VP-CMO Emerson Electric Co. Kathy Button Bell: The job that marketing is responsible for keeps getting broader. We are increasingly involved in market research behind new product development and [we’re reshaping] the digital customer experience.



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