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  • Your Connection to B2B
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Upcoming Events

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Minnesota

BMA Minnesota Chapter Event: SUCCESS STORIES: OVERCOMING B2B CHALLENGES

8.5.14
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Colorado

BMA Colorado Chapter WEBINAR - HOW TO REALLY LOVE YOUR EMPLOYEES

8.6.14
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Southern California

BMA Southern California Chapter Event: B2B Content Marketing Forum & Harbor Cruise Reception

8.6.14
Join us at one of Newport Beach's crown jewels, the Balboa Bay Resort, for innovative social and content marketing insights, tips and resources. Topping-off late afternoon will be our Newport Harbor sunset cruise reception.
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Philadelphia

BMA Philadelphia Chapter Event: Happy Hour at PJ Whelihan's, Blue Bell!

8.7.14
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New York City

BMA New York City Chapter Golf Classic

8.11.14
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Atlanta

BMA Atlanta Chapter Event: Smarter Marketing Equals Better Results

8.12.14
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Colorado

BMA Colorado Chapter Event: AUGUST BMA MEET-UP

8.13.14
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Carolinas

BMA Carolinas Chapter Event: Alphabet Bash Networking Event

8.13.14
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Featured Items

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  • Welcome to the Future of Business Marketing

    As the incoming Chair of the world's largest association dedicated to B2B marketing, I have a unique perspective on the profession. In serving as the former Executive Director-Global Innovation and New Models at GE and now starting my own firm, Liguori Innovation, I see first-hand that business marketing is growing in stature and expertise, and I want to support the continued recognition of what we bring to the table.   Learn More >

  • Brenner: Build a culture of content

    BMA national board member Michael Brenner made headlines when he jumped from SAP to content marketing startup NewsCred. He joined the company as head of strategy in June. The role, he says, gives him an opportunity to extend content advocacy that he began inside SAP to a broader audience of marketers.   Learn More >

  • BMA and Forrester Research Release Benchmark Study

    Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about features and benefits to delivering valuable information that drives business results. To understand how well business-to-business (B2B) marketers are making this transition, we surveyed 113 senior marketers to gauge their content development sophistication and maturity.   Learn More >

  • BMA14 Photos

    We've posted nearly 200 photos from this year's BMA Global Conference! Check them out on Flickr and Facebook.   Learn More >

  • Congratulations to the sponsor tabletop BINGO winners

    BMA14 relies on the valued sponsorship of contributing Agencies and Suppliers. Attendees had the opportunity to visit the sponsor tabletops and participate in the Sponsor Bingo raffle. This year’s winner of the iPAD mini is Sophia Park, Digital Marketing Specialist, Molex and the iPAD Air winner is Samantha Becker, Project Manager, Stein IAS. Congrats!   Learn More >

Tags > Kathy Button Bell
Al Maag, chief communications officer-Avnet, initiated the first Business Marketing Association salary survey while he was serving as national chairman of the BMA. More than 530 industry professionals participated in the online survey. They shared information about their pay, their ambitions and their satisfaction with their current job roles.

By Michele Bollig, marketing manager-Ricoh Eduardo Conrado Katherine Button Bell Eileen Zicchino Do you ever wonder what inspires top marketing teams to produce incredible results? On Mar. 11, the Colorado chapter of the Business Marketing Association presented a keynote called “To Inspire: The Evolving Role of a Marketer.” Three top marketers who sit on the BMA National Board got together in Denver to discuss what inspiration means to them and how they inspire their peers.

By Kathy Button Bell Kathy Button Bell We’re not just the Chief Marketing Person any more. Let’s face it. Our job is changing quarterly, if not faster.

Kathy Button Bell Al Maag Michael Brenner Carla Johnson The Business Marketing Association formally introduced its 2013-2014 board of directors last week, coupling the news with an announcement regarding the release of a joint BMA-Forrester Research report. The juxtaposition of the two news items was no coincidence. The report looks at the changing role of the CMO, and it spells out the industry challenges that will shape the work of the association and its 29-member board.

Kathy Button Bell 2013-2014 BMA Board Chair  Fellow BMA Members: One of the things I love most about my role on the BMA Board of Directors is the people I meet. In the last few years, I’ve visited with members around the country and spoken at many chapter meetings. While many people come to hear about my experience, I’m always fascinated by what I learn from them.

BMA Buzz: What are your plans for 2014? How is your strategy evolving, and what are your budget priorities? Kathy Button Bell BMA Chair VP-CMO Emerson Electric Co. Kathy Button Bell: The job that marketing is responsible for keeps getting broader. We are increasingly involved in market research behind new product development and [we’re reshaping] the digital customer experience.

Chris Schermer When the Business Marketing Association rolls out unified branding and relaunches its website on May 20, the changes go well beyond cosmetic.  The transformation also will help the association better meet the promise of its new tagline, “BMA: Your connection to B2B.” The association is moving quickly to solidify its role as the leading resource for business marketers.

By Andrea Hubbert, president-elect, BMA Milwaukee Andrea Hubbert BMA Milwaukee has focused its keynote series on the changing role B2B marketing plays in driving business results. We capped off our keynote series last week with a program that honored our chapter’s presidential legacy and awarded scholarships to two future B2B marketers. Kathy Button Bell, BMA national board chair, also was on hand, delivering a rallying cry to “destroy silos.

By Kate Maddox for the BMA14 Show Daily BMA14, the Business Marketing Association’s annual conference in Chicago, kicked off Wednesday before a crowd of nearly 1,000 attendees, making it “the single largest b-to-b professional event anywhere on the planet,” said incoming BMA chairman Steve Liguori. Liguori, executive director-global innovation and new models at GE, was joined on stage by Kathy Button Bell, outgoing BMA chairman and VP-CMO at Emerson Electric Co., following an introduction video that showed Button Bell skydiving and Liguori paddling up the Chicago River to get to the event.



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