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  • Your Connection to B2B
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Upcoming Events

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New Jersey

BMA New Jersey Chapter Event: Copy: Content Marketing’s Secret Weapon

10.7.14
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BMA Connect2

BMA Connect2: Milwaukee

10.8.14
Hear how Johnson Controls, a Fortune 75 multi-industrial B2B company, authentically aligned its 170,000 employees in over 150 countries around a single version of its corporate story.
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Houston

BMA Houston Chapter Auction

10.8.14
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Colorado

BMA Colorado Chapter Keynote Meeting: HOW TO DOMINATE YOUR MARKET ONE TWEET AT A TIME

10.8.14
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Chicago

BMA Chicago Chapter Event: Marketing Innovators Luncheon

10.9.14
Topic: Message Delivery in the Age of Anti-Advertising Speaker: Neal Campbell, EVP and Chief Marketing Officer, CDW and Lauren McCadney, Director, Digital Engagement and Social Media, CDW
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St. Louis

BMA St. Louis Chapter Event: "Enhancing Product Development through a Culture of Innovation"

10.9.14
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Chicago

BMA Chicago Chapter Event: Digital Marketing Strategy Certification Course through Loyola University

10.13.14
This intensive week-long seminar will provide you with a comprehensive groundwork in the rapidly changing world of digital marketing and prepare you to strategically choose, measure, and implement the right digital marketing components into your overall marketing plan. Upon successful completion of the program, participants will be awarded a Certificate in Digital Marketing Strategy from the Quinlan School of Business.
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Atlanta

BMA Atlanta Chapter Event: INTEGRATED MARKETING WITH A PANEL OF PROS

10.14.14
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Chicago

BMA Chicago Chapter Event: Breakfast Seminar

10.15.14
Andy Crestodina, Principal, Strategic Director/Author, Orbit Media
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Southern California

BMA Southern California Chapter Event: Fall Mixer in Long Beach and 6th Annual Toy Drive Kickoff Event

10.15.14
SoCal BMA members and guests will come together for an intimate mixer -- connecting with peers, making new contacts.
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Featured Items

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  • CMI/MarketingProfs Release 2015 B2B Content Marketing Research

    B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends-North America reports on the findings gathered from the fifth annual content marketing survey conducted by Content Marketing Institute and MarketingProfs and sponsored by Brightcove. More than 1,800 B2B marketers in North American from diverse industries and a wide range of company sizes responded to the survey in July and August 2014. BMA served as the primary research partner for the report.   Learn More >

  • BMA researchers continue to define millennial impact on B2B

    Business marketers will need to adapt their practices to reach the influx of millennial buyers who are expected to control $170 billion within the next 10 years, according to new research from the Business Marketing Association.   Learn More >

  • Influence marketing: Developing a B2B program

    Influence marketing. It’s a topic that’s been on the rise for at least a few years now. As a marketer, you’ve surely heard about it, and you’ve probably even dabbled in it. But have you truly harnessed the power of influence marketing for your business-to-business company?   Learn More >

  • Handley: “All marketers should be good writers”

    Ann Handley doesn’t agree with your high school English teacher. Writing isn’t about topic sentences. It doesn’t follow a formula. And there is totally room for conversational phrasing.   Learn More >

  • REPORT: Millennials as B2B Buyers

    As the Millennial generation becomes the dominant population in the workforce by 2020, they will also gain significant prominence as consumers of business-to-business marketing information, significantly influencing the decision-making process. As B2B marketers, we need to understand how technology adoption blurs the lines between business and personal information for Millennials, and what that means for how we look at the access and messages we use to connect with them. This report highlights specific characteristics of the Millennial Generation that impact our work as B2B marketers as we look to engage, nurture and foster relationships with this group as B2B buyers.   Learn More >

Tags > Kathy Button Bell
Al Maag, chief communications officer-Avnet, initiated the first Business Marketing Association salary survey while he was serving as national chairman of the BMA. More than 530 industry professionals participated in the online survey. They shared information about their pay, their ambitions and their satisfaction with their current job roles.

By Michele Bollig, marketing manager-Ricoh Eduardo Conrado Katherine Button Bell Eileen Zicchino Do you ever wonder what inspires top marketing teams to produce incredible results? On Mar. 11, the Colorado chapter of the Business Marketing Association presented a keynote called “To Inspire: The Evolving Role of a Marketer.” Three top marketers who sit on the BMA National Board got together in Denver to discuss what inspiration means to them and how they inspire their peers.

By Kathy Button Bell Kathy Button Bell We’re not just the Chief Marketing Person any more. Let’s face it. Our job is changing quarterly, if not faster.

Kathy Button Bell Al Maag Michael Brenner Carla Johnson The Business Marketing Association formally introduced its 2013-2014 board of directors last week, coupling the news with an announcement regarding the release of a joint BMA-Forrester Research report. The juxtaposition of the two news items was no coincidence. The report looks at the changing role of the CMO, and it spells out the industry challenges that will shape the work of the association and its 29-member board.

Kathy Button Bell 2013-2014 BMA Board Chair  Fellow BMA Members: One of the things I love most about my role on the BMA Board of Directors is the people I meet. In the last few years, I’ve visited with members around the country and spoken at many chapter meetings. While many people come to hear about my experience, I’m always fascinated by what I learn from them.

BMA Buzz: What are your plans for 2014? How is your strategy evolving, and what are your budget priorities? Kathy Button Bell BMA Chair VP-CMO Emerson Electric Co. Kathy Button Bell: The job that marketing is responsible for keeps getting broader. We are increasingly involved in market research behind new product development and [we’re reshaping] the digital customer experience.

Chris Schermer When the Business Marketing Association rolls out unified branding and relaunches its website on May 20, the changes go well beyond cosmetic.  The transformation also will help the association better meet the promise of its new tagline, “BMA: Your connection to B2B.” The association is moving quickly to solidify its role as the leading resource for business marketers.

By Andrea Hubbert, president-elect, BMA Milwaukee Andrea Hubbert BMA Milwaukee has focused its keynote series on the changing role B2B marketing plays in driving business results. We capped off our keynote series last week with a program that honored our chapter’s presidential legacy and awarded scholarships to two future B2B marketers. Kathy Button Bell, BMA national board chair, also was on hand, delivering a rallying cry to “destroy silos.

By Kate Maddox for the BMA14 Show Daily BMA14, the Business Marketing Association’s annual conference in Chicago, kicked off Wednesday before a crowd of nearly 1,000 attendees, making it “the single largest b-to-b professional event anywhere on the planet,” said incoming BMA chairman Steve Liguori. Liguori, executive director-global innovation and new models at GE, was joined on stage by Kathy Button Bell, outgoing BMA chairman and VP-CMO at Emerson Electric Co., following an introduction video that showed Button Bell skydiving and Liguori paddling up the Chicago River to get to the event.



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