By Jonathan McGrew
It began with an email from Marilee Yorchak, calling people to join the board of BMA Colorado. The email ignited a passion not only for BMA, but also for giving like-minded young marketing professionals a community to call home. Now BMA Colorado has built a YP group that creates opportunities for those interested in and passionate about marketing — a place to engage and learn from more than 400 BMA Colorado members.
BMA Colorado worked with the Online Marketing Institute to develop a social media certification program tailored specifically to B2B marketers. The chapter is extending its discounted rate to the broader BMA membership.
“Whenever we ask marketers about their pain points, we hear about social media,” says Marilee Yorchak, executive director of BMA Colorado.
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