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  • It's Official!
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Upcoming Events

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Minnesota

BMA Minnesota Chapter Event: Strategies to Win with the Evolution of Channel Marketing

2.3.15
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Minnesota

BMA Minnesota Chapter YP VIBE Event: Agency Crawl - Members Only

2.7.15
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Chicago

Marketing Innovators Luncheon

2.12.15
Topic and Speaker: TBD
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Milwaukee

Content Marketing in 2020: Welcome to the Seventh Era of Marketing

2.12.15
Join us for the Feb. 12 keynote program when Robert Rose, chief strategist at the Content Marketing Institute, will cover how brands become remarkable using content-driven experiences — and work toward a content marketing mission as a core piece of their strategy.
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Chicago

Breakfast Seminar

2.18.15
Topic: Lights, Cameras, Activation: Production insights and best practices that build better engagements, inspire audiences and measurable experiences Speaker: Chris Payne, Resolution
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Southern California

BMA Southern California Chapter Event - Capabilities vs Value: Simplifying Your Technology's Messaging

2.18.15
Does your organization spend hundreds of man-hours on RFIs/RFPs and technical presentations only to learn that your prospect chose an “inferior” competitor? If your company provides complex technical solutions with million-dollar price tags, you likely struggle with long, expensive sales cycles and rapid commoditization. Unfortunately, in the rapidly changing tech industry, the innovations we’re so proud of are fleeting, and can actually become a deficit when it comes to messaging.
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Chicago

Young Professionals Event

2.26.15

Topic: Networking 101 Speaker and Location: TBD

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Minnesota

BMA Minnesota Chapter Learning Event: The Honeywell Story: Radically Improving the Customer Experience at Every Touch Point

5.5.15
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Minnesota

BMA Minnesota Chapter Learning Event: Success Stories: Breaking Through the Clutter

8.4.15
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BMA Global

BMA Minnesota Chapter Learning Event: Marketing Tools and Technology to Help You Work Smarter

11.3.15
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Featured Items

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  • BMA/Associate ANA Member Benefits

    The purpose of this is to outline the benefits BMA members will have as Associate Members of ANA. BMA/Associate ANA members are those BMA members not eligible for full ANA membership. They are not client-side marketers, but agencies, researchers, suppliers, media companies, etc. ANA membership by charter is made up of only client-side marketers.   Learn More >

  • BMA ANA FAQs

    The ANA (Association of National Advertisers) and the Business Marketing Association (BMA) have announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

  • BMA and ANA: Driving Value and Growth for Members

    Steve Liguori and ANA president and CEO Bob Liodice discuss the combination of the BMA and ANA.   Learn More >

  • Oct. 17 message from Chairman Stephen Liguori

    I’m thrilled to announce that the BMA will join forces with the ANA to further advance the B2B marketing profession and the expertise of our members. This decision is one of the biggest that the association has faced since our inception in 1922. Over the last few years, the BMA board has focused on delivering higher levels of value to members and expanding our voice in the B2B marketing community. We think this combination will do exactly that.   Learn More >

  • BMA and ANA announce plan to become the industry’s most comprehensive marketing association

    On Oct. 17 the BMA and ANA announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

Tags > Michael Brenner
Kathy Button Bell Al Maag Michael Brenner Carla Johnson The Business Marketing Association formally introduced its 2013-2014 board of directors last week, coupling the news with an announcement regarding the release of a joint BMA-Forrester Research report. The juxtaposition of the two news items was no coincidence. The report looks at the changing role of the CMO, and it spells out the industry challenges that will shape the work of the association and its 29-member board.

Michael Brenner BMA national board member Michael Brenner made headlines when he jumped from SAP to content marketing startup NewsCred. He joined the company as head of strategy in June. The role, he says, gives him an opportunity to extend content advocacy that he began inside SAP to a broader audience of marketers.



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