Kathy Button Bell
The Business Marketing Association formally introduced its 2013-2014 board of directors last week, coupling the news with an announcement regarding the release of a joint BMA-Forrester Research report.
The juxtaposition of the two news items was no coincidence. The report looks at the changing role of the CMO, and it spells out the industry challenges that will shape the work of the association and its 29-member board.
BMA national board member Michael Brenner made headlines when he jumped from SAP to content marketing startup NewsCred. He joined the company as head of strategy in June. The role, he says, gives him an opportunity to extend content advocacy that he began inside SAP to a broader audience of marketers.
View all tags