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  • Your Connection to B2B
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Upcoming Events

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Kansas City

BMA Kansas City Chapter Event: October Lunch & Learn: Marketing in the World of Relationship Selling

10.1.14
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Chicago

BMA Chicago Chapter Event: Fuel Keynote & Expo

10.1.14
Get ready to accelerate your thinking with Fuel - an event featuring an evening keynote panel moderated by Jeffrey Hayzlett, host of "C-Suite with Jeffrey Hayzlett," on Bloomberg TV, a high-tech expo for marketers, cocktails and networking. Panelists include Andy England, EVP and chief marketing officer, MillerCoors, Leigh Segall, Chief Marketing Officer, InnerWorkings, Inc., and Christie Hefner, chairman of the board, Hatch Beauty and former Chairman, CEO of Playboy Enterprises.
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New Jersey

BMA New Jersey Chapter Event: Copy: Content Marketing’s Secret Weapon

10.7.14
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BMA Connect2

BMA Connect2: Milwaukee

10.8.14
Hear how Johnson Controls, a Fortune 75 multi-industrial B2B company, authentically aligned its 170,000 employees in over 150 countries around a single version of its corporate story.
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Houston

BMA Houston Chapter Auction

10.8.14
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Colorado

BMA Colorado Chapter Keynote Meeting: HOW TO DOMINATE YOUR MARKET ONE TWEET AT A TIME

10.8.14
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Chicago

BMA Chicago Chapter Event: Marketing Innovators Luncheon

10.9.14
Topic: Message Delivery in the Age of Anti-Advertising Speaker: Neal Campbell, EVP and Chief Marketing Officer, CDW and Lauren McCadney, Director, Digital Engagement and Social Media, CDW
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St. Louis

BMA St. Louis Chapter Event: "Enhancing Product Development through a Culture of Innovation"

10.9.14
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Chicago

BMA Chicago Chapter Event: Digital Marketing Strategy Certification Course through Loyola University

10.13.14
This intensive week-long seminar will provide you with a comprehensive groundwork in the rapidly changing world of digital marketing and prepare you to strategically choose, measure, and implement the right digital marketing components into your overall marketing plan. Upon successful completion of the program, participants will be awarded a Certificate in Digital Marketing Strategy from the Quinlan School of Business.
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Atlanta

BMA Atlanta Chapter Event: INTEGRATED MARKETING WITH A PANEL OF PROS

10.14.14
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Featured Items

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  • BMA researchers continue to define millennial impact on B2B

    Business marketers will need to adapt their practices to reach the influx of millennial buyers who are expected to control $170 billion within the next 10 years, according to new research from the Business Marketing Association.   Learn More >

  • Influence marketing: Developing a B2B program

    Influence marketing. It’s a topic that’s been on the rise for at least a few years now. As a marketer, you’ve surely heard about it, and you’ve probably even dabbled in it. But have you truly harnessed the power of influence marketing for your business-to-business company?   Learn More >

  • Handley: “All marketers should be good writers”

    Ann Handley doesn’t agree with your high school English teacher. Writing isn’t about topic sentences. It doesn’t follow a formula. And there is totally room for conversational phrasing.   Learn More >

  • REPORT: Millennials as B2B Buyers

    As the Millennial generation becomes the dominant population in the workforce by 2020, they will also gain significant prominence as consumers of business-to-business marketing information, significantly influencing the decision-making process. As B2B marketers, we need to understand how technology adoption blurs the lines between business and personal information for Millennials, and what that means for how we look at the access and messages we use to connect with them. This report highlights specific characteristics of the Millennial Generation that impact our work as B2B marketers as we look to engage, nurture and foster relationships with this group as B2B buyers.   Learn More >

  • REPORT: Millennials in the Workplace

    Born roughly between 1980 and the early 2000s, the Millennial Generation emerges as the result of a variety of influences. As the first group to come into adulthood immersed in technology, they symbolize the most ethnically and radically diverse generation of modern times. Experts anticipate that millennials will transform the current workforce from one dominated by workaholic baby boomers to one predominantly composed of new age thinkers. This report highlights aspects of the millennial perspective, what to prepare for as their population and influence increase in the workplace, and how B2B companies attract them as employees.   Learn More >

Tags > Mike O’Toole
PJA Advertising+Marketing released the final segment of its audio pilot program The Unconventionals last week, introducing listeners to Rubber Tracks recording studio in Brooklyn. Converse, maker of the iconic Chuck Taylor All Star shoe brand, operates the studio and invites up-and-coming musicians to use it for free. The bill lands on the desk of Converse CMO Geoff Cottrill.



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