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Nancy Chou NorCal BMA President A reinvigorated NorCal BMA marks its 75th anniversary this year, having reversed a six-year decline in membership. The chapter grew its ranks by 40% over the past year, outpacing its peers and earning the Large Chapter Growth award when chapter leaders met last month in Chicago. Nancy Chou, NorCal president, spoke to BMA Buzz about the initiatives that helped drive the growth of the 117-member network.

By Nancy Chou, GM-Knowsy, The Innovation Games Co. Nancy Chou What do your customers want? It’s not a new question, and companies have long sought the answer, using a gamut of techniques and technologies that each promise to be better than the last. Our access to instant data through social media, Web interactions and mobile usage, as well as the willingness of individuals to share more and more about themselves online, means that our quest for deeper customer insights is limited only by our imagination and creativity.

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