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Upcoming Events

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Milwaukee

BMA Milwaukee Chapter Morning Workshop: What’s Happening on My Website? Using Google Tag Manager For Deeper Web Analytics

10.28.14
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BMA Connect2

BMA Connect2: Kansas City

10.28.14
Connect Through Content: How to Navigate Your Company’s Content Journey
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Colorado

BMA Colorado Chapter MEMBER ONLY EVENT: HOW TO FIND WORK YOU LOVE!

10.28.14
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Carolinas

BMA Carolinas Chapter Halloween Bash

10.29.14
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Colorado

BMA Colorado Chapter October Meet-up

10.30.14
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Carolinas

BMA Carolinas Chapter Event: CMI Content Marketing Master Class

11.4.14
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Milwaukee

BMA Milwaukee Chapter YP Event: What I Wish the Millennials on My Team Knew

11.5.14
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Philadelphia

BMA Philadelphia Chapter Event: Executive Breakfast Briefing

11.6.14
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St. Louis

BMA St. Louis Chapter Event: Business is Brewing: Two B2B Marketing professionals spill the beans on making coffee better, faster and cheaper

11.6.14
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Minnesota

BMA Minnesota Chapter Event: B-TO-B MULTI-CHANNEL MARKETING: WHAT WILL IT TAKE TO BECOME OMNICHANNEL?

11.11.14
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Featured Items

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  • Oct. 17 message from Chairman Stephen Liguori

    I’m thrilled to announce that the BMA will join forces with the ANA to further advance the B2B marketing profession and the expertise of our members. This decision is one of the biggest that the association has faced since our inception in 1922. Over the last few years, the BMA board has focused on delivering higher levels of value to members and expanding our voice in the B2B marketing community. We think this combination will do exactly that.   Learn More >

  • BMA and ANA announce plan to become the industry’s most comprehensive marketing association

    On Oct. 17 the BMA and ANA announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

  • CMI/MarketingProfs Release 2015 B2B Content Marketing Research

    B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends-North America reports on the findings gathered from the fifth annual content marketing survey conducted by Content Marketing Institute and MarketingProfs and sponsored by Brightcove. More than 1,800 B2B marketers in North American from diverse industries and a wide range of company sizes responded to the survey in July and August 2014. BMA served as the primary research partner for the report.   Learn More >

  • BMA researchers continue to define millennial impact on B2B

    Business marketers will need to adapt their practices to reach the influx of millennial buyers who are expected to control $170 billion within the next 10 years, according to new research from the Business Marketing Association.   Learn More >

  • Influence marketing: Developing a B2B program

    Influence marketing. It’s a topic that’s been on the rise for at least a few years now. As a marketer, you’ve surely heard about it, and you’ve probably even dabbled in it. But have you truly harnessed the power of influence marketing for your business-to-business company?   Learn More >

Tags > OMI
By Aaron Kahlow Aaron Kahlow If you’re reading this, it’s safe to assume you have already extended yourself into the social world. But despite having checked “Yes” to that social media box, there is a feeling that something is missing. You go to meetings with discussions of ROI and metrics in mind, but you begin to focus on other areas of your digital arsenal.



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