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Saga Shoffner Owens-Illinois tapped Nike veteran Saga Shoffner to lead its “Glass Is Life” initiative in 2011. Glass container manufacturers were losing market share to alternative packaging suppliers, and the O-I executive team wanted to build a global movement that would underscore the value of glass and prompt brand managers to align their products with sustainability, health and quality. “I knew, looking at it, that it was a big idea,” Shoffner says.
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