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Upcoming Events

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Kansas City

BMA Kansas City Chapter Event: August Lunch & Learn: Beyond Event Marketing

8.27.14
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Northern California

BMA NorCal Chapter Event: Gamification: How Employee Engagement Can Engage Your Brand And Customers with Rick DeMarco

8.27.14
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Middle East North Africa

BMA Middle East Chapter Event: A Mind Gym Workout: Collaborative Solutions

8.28.14
In marketing, true collaboration is not easy to achieve, but there are tactics we can use to help us get there. Facilitator Corrina Cross uses her knowledge, skills, experience and personality to help enrich the lives of others.
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Colorado

BMA Colorado Chapter AUGUST ROUNDTABLE - BE A DIGITAL STANDOUT: IT’S NOT THE TOOLS. IT’S THE DIFFERENTIATION.

8.28.14
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Northeast Ohio

Content Marketing World

9.8.14
Content Marketing World, the largest content marketing event on the planet, is coming back to the United States for a fourth year. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. Register today using the code BMA10 to get 10% off!
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Minnesota

BMA Minnesota Chapter HALF DAY SKILL BUILDER WORKSHOPS: A FOCUS ON SOCIAL MEDIA

9.9.14
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Milwaukee

BMA Milwaukee Chapter Event: The Push-Pull of Strategic B2B Marketing: How James Hardie Building Products Romances Consumers to Make a Contractor Sale

9.10.14
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Northeast Ohio

BMA Northeast Ohio Chapter Event: Brand Storytellng meets Sales Enablement

9.10.14
Join us on the final day of Content Marketing World for a panel discussion on Brand Storytelling meets Sales Enablement. Writers Dave Murray and Carla Johnson will act as our moderators while 4 experts (click "more information" to find out who's on the panel) share their perspectives and experience on the subjects. Use the code BMA in CLE for 50% off registration!
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Featured Items

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  • Unravelling the issue of CMO as IT Supremo

    Gartner predicted some time ago that by 2017, CMOs would have more influence on IT purchases than CIOs. We gasped at this game-changing prediction, and at every event I have been to recently, someone has reminded us of this to illustrate how the landscape is changing—and how we all need to adapt fast.   Learn More >

  • Ramos: Steps to improve content marketing strategy

    Content marketing programs are not as mature as many marketers think, according to a Forrester Research report produced with input from BMA members. Analyst Laura Ramos spoke to BMA Buzz about elevated perceptions, untapped opportunities and the tools that can help marketers advance their own programs.   Learn More >

  • Welcome to the Future of Business Marketing

    As the incoming Chair of the world's largest association dedicated to B2B marketing, I have a unique perspective on the profession. In serving as the former Executive Director-Global Innovation and New Models at GE and now starting my own firm, Liguori Innovation, I see first-hand that business marketing is growing in stature and expertise, and I want to support the continued recognition of what we bring to the table.   Learn More >

  • Brenner: Build a culture of content

    BMA national board member Michael Brenner made headlines when he jumped from SAP to content marketing startup NewsCred. He joined the company as head of strategy in June. The role, he says, gives him an opportunity to extend content advocacy that he began inside SAP to a broader audience of marketers.   Learn More >

  • BMA and Forrester Research Release Benchmark Study

    Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about features and benefits to delivering valuable information that drives business results. To understand how well business-to-business (B2B) marketers are making this transition, we surveyed 113 senior marketers to gauge their content development sophistication and maturity.   Learn More >

Tags > Pedowitz Group
Debbie Qaqish is principal partner and chief strategy officer for The Pedowitz Group. In 2007 she coined the term ‘revenue marketer.’ She has spent the past three years working on a book that tracks the journey undertaken by 23 marketers who have moved their organizations toward a revenue-marketing model.

By Debbie Qaqish “Alignment” commonly is used to describe the relationship between sales and marketing. But in the context of revenue marketing, the word synergy more aptly expresses the connection. Let’s look at the definition of each term and then examine this relationship.

Debbie Qaqish Principal, Chief Strategy Officer The Pedowitz Group Many marketers struggle to connect their content marketing programs to revenue, according to a study released last month by the Lenskold Group. The solution goes beyond the mere adoption of marketing automation tools, writes Debbie Qaqish, principal and chief strategy officer at The Pedowitz Group, the revenue-marketing agency that sponsored the research. “Buying a piece of technology is not the answer,” she writes.




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