spacer

Tagged Content

Tags > Robin Farewell
Robin Farewell Partner, Media Director Eric Mower + Associates Group B2B Many new media planners have learned the importance of cost per thousand, or CPM, when planning and buying digital media. CPM is a critical measure and point of negotiation when considering your digital buy. CPM also is important in print analysis, but not until you have examined the quality of the publication list.



View all tags
View RSS XML