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Steve Parry Sales and marketing need to work together to ensure that leads close, says Steve Parry, president of sales development consulting firm Sandler Training by Sales Productivity. He speaks to a sold-out BMA Colorado audience on June 27, discussing “Five Reasons Why Your Leads Don’t Close—And What to Do About It.” He caught up with BMA Buzz to discuss the mindset that can help marketers lift their sales counterparts over the hurdles.

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