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Steve Perkins Information security is not just a concern for IT departments, says Steve Perkins, SVP-marketing and solutions at security firm Accuvant. The rise of Big Data demands that marketers become stewards of customer information and corporate assets. He offered BMA Buzz a preview of his Sept.

Michele Grieshaber serves as VP-demand programs at IBM North America, where she leverages Big Data and marketing automation capabilities to feed a $20 billion sales pipeline. She will share her experience with SoCal BMA members at the November 12 B2B Rising conference. BMA Buzz: How has data helped you better understand your audiences? Michele Grieshaber: We use data obtained through primary and secondary research to create personas.



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