By Stephanie Schwab, principal-Crackerjack Marketing
Most companies these days have some kind of content marketing strategy. We’ve all learned by now that content in its many forms—blogs, video, social media, even podcasts—is highly valued by customers and search engines alike.
But does your content strategy extend far enough to attract the customers you want? It’s not enough to create content solely focused on your niche or core corporate topic.
The Chicago chapter of the BMA has partnered with Loyola’s Quinlan School of Business to develop a course that will help experienced and mid-career marketing managers better leverage digital channels.
The five-day Digital Marketing Strategy course will be offered at Loyola’s Water Tower Campus, October 13–17, and April 13–17. It marks BMA Chicago’s second digital marketing collaboration with the business school—but it will not be a repeat performance.
By Stephanie Schwab, principal, Crackerjack Marketing; faculty lead, Loyola-BMA Chicago digital marketing strategy certification program
Influence marketing. It’s a topic that’s been on the rise for at least a few years now. As a marketer, you’ve surely heard about it, and you’ve probably even dabbled in it.
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