BMA Middle East
Annette Fernandes attended the Business Marketing Association’s road show event Go & Grow in London last year, watching the launch of BMA London as she interacted with peers and shared best practices. She wanted to bring that kind of networking opportunity home with her to Dubai, where she serves as client services director of Fifth Ring Marketing. The global agency specializes in b-to-b communications.
Tom Stein and Rob Morrice
SteinIAS formed from the merger of New York- and Manchester-based marketing firms led by Tom Stein and Robert Morrice in March. Top executives at the new company will be celebrating the union in Chicago at the 2013 Global BMA Conference.
They also will be celebrating the addition of a Shanghai office.
The BMA global conference series B2B Rising gained momentum in June as Southern California and the Carolinas joined what is now a 10-city, three-continent tour. BMA International is working with local chapters to develop content for the series, which builds on the success of last year’s Go & Grow events. Tom Stein, CEO-Americas at Stein IAS is the BMA board member who oversees the conference series.
The B2B Rising conference series heads to New York and Colorado this month. The events bring together a community of marketers who will explore the innovation unleashed by unprecedented change in the b2b industry.
It is a topic around which both speakers and attendees can rally, said Tom Stein, CEO-Americas at Stein IAS.
The 2014 BMA Global Conference Series will pick up the banner of the BMA brand, carrying “Your Connection to B2B” to cities including Phoenix, Denver, New York, Milwaukee and Dubai.
“It’s the idea of connecting to the future, connecting to technology, connecting to expertise, connecting to each other,” says Tom Stein, CEO of Stein IAS, Americas. “It’s the BMA’s mission at the core.
Business-to-business marketing agency Stein IAS is opening a Tokyo office this month and also launching an agency network that will allow it to scale its global presence. Four partner agencies have been accredited: Ark in Benelux, ID in the Nordic countries, Marco in the Czech Republic and wob in Germany.
The Stein IAS Tokyo office will serve the needs of existing clients who are marketing to Japanese buyers, said Tom Stein, CEO of Stein IAS, Americas.
Connect2 organizers expect a capacity crowd to turn out next week for Future Perfect, the New York City stop of the BMA14 Regional Conference Series. The Sept. 17 event will focus on near-term trends and technologies, as well as the generational shifts that are changing the face of B2B.
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