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Annette Fernandes, BMA Middle East  Annette Fernandes attended the Business Marketing Association’s road show event Go & Grow in London last year, watching the launch of BMA London as she interacted with peers and shared best practices. She wanted to bring that kind of networking opportunity home with her to Dubai, where she serves as client services director of Fifth Ring Marketing. The global agency specializes in b-to-b communications.

Tom Stein and Rob Morrice SteinIAS SteinIAS formed from the merger of New York- and Manchester-based marketing firms led by Tom Stein and Robert Morrice in March. Top executives at the new company will be celebrating the union in Chicago at the 2013 Global BMA Conference. They also will be celebrating the addition of a Shanghai office.

Tom Stein The BMA global conference series B2B Rising gained momentum in June as Southern California and the Carolinas joined what is now a 10-city, three-continent tour. BMA International is working with local chapters to develop content for the series, which builds on the success of last year’s Go & Grow events. Tom Stein, CEO-Americas at Stein IAS is the BMA board member who oversees the conference series.

The B2B Rising conference series heads to New York and Colorado this month. The events bring together a community of marketers who will explore the innovation unleashed by unprecedented change in the b2b industry. It is a topic around which both speakers and attendees can rally, said Tom Stein, CEO-Americas at Stein IAS.

Tom Stein Stein IAS The BMA regional conference series saw attendance spike in its second year as the B2B Rising-themed event wound its way through nine cities. About 1,200 marketers attended the series—up 50% from the inaugural Go and Grow-themed conferences. The surge comes as the global BMA conference prepares to once again break attendance records in Chicago.



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