request.ancestors = 1
session.lev = 0
Is not a regular "page"
session.chaptersite = 0
session.chapterroot = 1
session.chaptername =
session.homePageLayout = 1

  • Your Connection to B2B
  • BMA Regional Conference Series
  • Post-BMA14 Content
  • Join BMA Today!

Upcoming Events

See All

St. Louis

BMA St. Louis Chapter Event: The TAM Awards

9.22.14
Learn More

Middle East North Africa

BMA MENA Chapter Event: Digital Marketing Strategy and Planning

9.22.14
Research by ‘Smart Insights’ shows that nearly half of companies don’t yet have a planned digital marketing strategy. So we asked one of Dubai’s top lecturers and consultants from the Digital Marketing Institute Middle East to share key insights to help create digital marketing plans to grow your business.
Learn More

BMA Global

BMA Phoenix Chapter Event: Five Hot PR Trends for B2B Tech

9.23.14
Learn More

New Jersey

BMA New Jersey Chapter Event: BDO September Nonprofit and Higher Education Breakfast Session: Are You Ready for the Supercircular

9.24.14
Are You Ready for the Supercircular?
Learn More >

Northern California

BMA NorCal Chapter Event: Dirty Secrets of Ad Technology with Dick Reed, CEO Just Media

9.24.14
Learn More

Houston

BMA Houston Chapter Event: Mixer at Revelry on Richmond

9.24.14
Learn More

Colorado

BMA Colorado Chapter SEPTEMBER ROUNDTABLE: CREATIVE CONTENT PRODUCTION IN TODAY'S MEDIA LANDSCAPE

9.25.14
Learn More

Milwaukee

BMA Milwaukee Chapter Event: Measurement & Analytics in the Social Sphere — Understanding Content for Purpose

9.30.14
Learn More

Carolinas

BMA Carolinas Chapter Young Professionals Event: Business & Beers

9.30.14
Learn More

Kansas City

BMA Kansas City Chapter Event: October Lunch & Learn: Marketing in the World of Relationship Selling

10.1.14
Learn More

Featured Items

See All
  • REPORT: Millennials as B2B Buyers

    As the Millennial generation becomes the dominant population in the workforce by 2020, they will also gain significant prominence as consumers of business-to-business marketing information, significantly influencing the decision-making process. As B2B marketers, we need to understand how technology adoption blurs the lines between business and personal information for Millennials, and what that means for how we look at the access and messages we use to connect with them. This report highlights specific characteristics of the Millennial Generation that impact our work as B2B marketers as we look to engage, nurture and foster relationships with this group as B2B buyers.   Learn More >

  • REPORT: Millennials in the Workplace

    Born roughly between 1980 and the early 2000s, the Millennial Generation emerges as the result of a variety of influences. As the first group to come into adulthood immersed in technology, they symbolize the most ethnically and radically diverse generation of modern times. Experts anticipate that millennials will transform the current workforce from one dominated by workaholic baby boomers to one predominantly composed of new age thinkers. This report highlights aspects of the millennial perspective, what to prepare for as their population and influence increase in the workplace, and how B2B companies attract them as employees.   Learn More >

  • Unravelling the issue of CMO as IT Supremo

    Gartner predicted some time ago that by 2017, CMOs would have more influence on IT purchases than CIOs. We gasped at this game-changing prediction, and at every event I have been to recently, someone has reminded us of this to illustrate how the landscape is changing—and how we all need to adapt fast.   Learn More >

  • Ramos: Steps to improve content marketing strategy

    Content marketing programs are not as mature as many marketers think, according to a Forrester Research report produced with input from BMA members. Analyst Laura Ramos spoke to BMA Buzz about elevated perceptions, untapped opportunities and the tools that can help marketers advance their own programs.   Learn More >

  • Welcome to the Future of Business Marketing

    As the incoming Chair of the world's largest association dedicated to B2B marketing, I have a unique perspective on the profession. In serving as the former Executive Director-Global Innovation and New Models at GE and now starting my own firm, Liguori Innovation, I see first-hand that business marketing is growing in stature and expertise, and I want to support the continued recognition of what we bring to the table.   Learn More >

Tags > Tom Stein
Annette Fernandes, BMA Middle East  Annette Fernandes attended the Business Marketing Association’s road show event Go & Grow in London last year, watching the launch of BMA London as she interacted with peers and shared best practices. She wanted to bring that kind of networking opportunity home with her to Dubai, where she serves as client services director of Fifth Ring Marketing. The global agency specializes in b-to-b communications.

Tom Stein and Rob Morrice SteinIAS SteinIAS formed from the merger of New York- and Manchester-based marketing firms led by Tom Stein and Robert Morrice in March. Top executives at the new company will be celebrating the union in Chicago at the 2013 Global BMA Conference. They also will be celebrating the addition of a Shanghai office.

Tom Stein The BMA global conference series B2B Rising gained momentum in June as Southern California and the Carolinas joined what is now a 10-city, three-continent tour. BMA International is working with local chapters to develop content for the series, which builds on the success of last year’s Go & Grow events. Tom Stein, CEO-Americas at Stein IAS is the BMA board member who oversees the conference series.

The B2B Rising conference series heads to New York and Colorado this month. The events bring together a community of marketers who will explore the innovation unleashed by unprecedented change in the b2b industry. It is a topic around which both speakers and attendees can rally, said Tom Stein, CEO-Americas at Stein IAS.

The 2014 BMA Global Conference Series will pick up the banner of the BMA brand, carrying “Your Connection to B2B” to cities including Phoenix, Denver, New York, Milwaukee and Dubai. “It’s the idea of connecting to the future, connecting to technology, connecting to expertise, connecting to each other,” says Tom Stein, CEO of Stein IAS, Americas. “It’s the BMA’s mission at the core.

Tom Stein Business-to-business marketing agency Stein IAS is opening a Tokyo office this month and also launching an agency network that will allow it to scale its global presence. Four partner agencies have been accredited: Ark in Benelux, ID in the Nordic countries, Marco in the Czech Republic and wob in Germany. The Stein IAS Tokyo office will serve the needs of existing clients who are marketing to Japanese buyers, said Tom Stein, CEO of Stein IAS, Americas.

Connect2 organizers expect a capacity crowd to turn out next week for Future Perfect, the New York City stop of the BMA14 Regional Conference Series. The Sept. 17 event will focus on near-term trends and technologies, as well as the generational shifts that are changing the face of B2B.



View all tags
View RSS XML

Speaker's Bureau BMA BUZZ BMA Marketing Opportunities

Here you can find a speaker, or make yourself available to speak on your areas of expertise.
Learn more >

Get the latest BMA and B-to-B related insights from the BMA Buzz, the official BMA e-newsletter or daily updates from the BMA SmartBrief.
Learn more >

BMA offers a wide variety of marketing opportunities for you to reach this very influential, highly specialized audience of B-to-B marketers.
Learn more >

 

A SPECIAL THANKS TO OUR BMA SPONSORS:

BMA Pacific Northwest BMA Northern California BMA Southern California BMA Phoenix BMA Colorado BMA Houston BMA Kansas City BMA St. Louis BMA Minnesota BMA Milwaukee BMA Chicago BMA Indianapolis BMA Cincinnati BMA Atlanta BMA Carolinas BMA Middle East & Northern Africa BMA Northern Ohio BMA Pittsburgh BMA Philadelphia BMA New Jersey BMA New York City BMA Boston Image Map