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  • It's Official!
  • Your Connection to B2B
  • BMA Regional Conference Series
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Upcoming Events

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Northern California

BMA NorCal Chapter Event: Content Marketing: A best practices discussion with marketing leaders, moderated by Laura Ramos

1.28.15
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Minnesota

BMA Minnesota Chapter Event: Strategies to Win with the Evolution of Channel Marketing

2.3.15
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Chicago

Young Professionals Event

2.5.15
Topic: Networking 101 Speaker and Location: TBD
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Minnesota

BMA Minnesota Chapter YP VIBE Event: Agency Crawl - Members Only

2.7.15
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Chicago

Marketing Innovators Luncheon

2.12.15
Topic and Speaker: TBD
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Chicago

Breakfast Seminar

2.18.15
Topic: Lights, Cameras, Activation: Production insights and best practices that build better engagements, inspire audiences and measurable experiences Speaker: Chris Payne, Resolution
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Southern California

BMA Southern California Chapter Event - Capabilities vs Value: Simplifying Your Technology's Messaging

2.18.15
Does your organization spend hundreds of man-hours on RFIs/RFPs and technical presentations only to learn that your prospect chose an “inferior” competitor? If your company provides complex technical solutions with million-dollar price tags, you likely struggle with long, expensive sales cycles and rapid commoditization. Unfortunately, in the rapidly changing tech industry, the innovations we’re so proud of are fleeting, and can actually become a deficit when it comes to messaging.
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Minnesota

BMA Minnesota Chapter Learning Event: The Honeywell Story: Radically Improving the Customer Experience at Every Touch Point

5.5.15
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Minnesota

BMA Minnesota Chapter Learning Event: Success Stories: Breaking Through the Clutter

8.4.15
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BMA Global

BMA Minnesota Chapter Learning Event: Marketing Tools and Technology to Help You Work Smarter

11.3.15
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Featured Items

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  • BMA/Associate ANA Member Benefits

    The purpose of this is to outline the benefits BMA members will have as Associate Members of ANA. BMA/Associate ANA members are those BMA members not eligible for full ANA membership. They are not client-side marketers, but agencies, researchers, suppliers, media companies, etc. ANA membership by charter is made up of only client-side marketers.   Learn More >

  • BMA ANA FAQs

    The ANA (Association of National Advertisers) and the Business Marketing Association (BMA) have announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

  • BMA and ANA: Driving Value and Growth for Members

    Steve Liguori and ANA president and CEO Bob Liodice discuss the combination of the BMA and ANA.   Learn More >

  • Oct. 17 message from Chairman Stephen Liguori

    I’m thrilled to announce that the BMA will join forces with the ANA to further advance the B2B marketing profession and the expertise of our members. This decision is one of the biggest that the association has faced since our inception in 1922. Over the last few years, the BMA board has focused on delivering higher levels of value to members and expanding our voice in the B2B marketing community. We think this combination will do exactly that.   Learn More >

  • BMA and ANA announce plan to become the industry’s most comprehensive marketing association

    On Oct. 17 the BMA and ANA announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

Tags > Tom Stein
Annette Fernandes, BMA Middle East  Annette Fernandes attended the Business Marketing Association’s road show event Go & Grow in London last year, watching the launch of BMA London as she interacted with peers and shared best practices. She wanted to bring that kind of networking opportunity home with her to Dubai, where she serves as client services director of Fifth Ring Marketing. The global agency specializes in b-to-b communications.

Tom Stein and Rob Morrice SteinIAS SteinIAS formed from the merger of New York- and Manchester-based marketing firms led by Tom Stein and Robert Morrice in March. Top executives at the new company will be celebrating the union in Chicago at the 2013 Global BMA Conference. They also will be celebrating the addition of a Shanghai office.

Tom Stein The BMA global conference series B2B Rising gained momentum in June as Southern California and the Carolinas joined what is now a 10-city, three-continent tour. BMA International is working with local chapters to develop content for the series, which builds on the success of last year’s Go & Grow events. Tom Stein, CEO-Americas at Stein IAS is the BMA board member who oversees the conference series.

The B2B Rising conference series heads to New York and Colorado this month. The events bring together a community of marketers who will explore the innovation unleashed by unprecedented change in the b2b industry. It is a topic around which both speakers and attendees can rally, said Tom Stein, CEO-Americas at Stein IAS.

The 2014 BMA Global Conference Series will pick up the banner of the BMA brand, carrying “Your Connection to B2B” to cities including Phoenix, Denver, New York, Milwaukee and Dubai. “It’s the idea of connecting to the future, connecting to technology, connecting to expertise, connecting to each other,” says Tom Stein, CEO of Stein IAS, Americas. “It’s the BMA’s mission at the core.

Tom Stein Business-to-business marketing agency Stein IAS is opening a Tokyo office this month and also launching an agency network that will allow it to scale its global presence. Four partner agencies have been accredited: Ark in Benelux, ID in the Nordic countries, Marco in the Czech Republic and wob in Germany. The Stein IAS Tokyo office will serve the needs of existing clients who are marketing to Japanese buyers, said Tom Stein, CEO of Stein IAS, Americas.

Connect2 organizers expect a capacity crowd to turn out next week for Future Perfect, the New York City stop of the BMA14 Regional Conference Series. The Sept. 17 event will focus on near-term trends and technologies, as well as the generational shifts that are changing the face of B2B.



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