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Carla Johnson Principal Type A Communications Carla Johnson, principal at Type A Communications, specializes in the development of content marketing strategies that build brand engagement. She is a frequent contributor to BMA conversations about best practices and has built a client base that stretches across organizations including Motorola Solutions and the U.S.
Carla Johnson Type A Communications “A content strategy serves as a North Star for all content efforts,” writes Carla Johnson, president-Type A Communications. “It guides the evolution of content over time and helps marketers understand what success looks like for them and their particular company.” The BMA international board member produced a webinar that emphasizes best practices for developing an actionable content strategy.
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